MIROSLAV SLODKI

Current

• Chief Consultant and instigator of better brands at Brand Central

Past

• Marketing/Sales/Account Mgmt at Byrne Partners
• Senior Marketing at Sky Merchants/Skyservice Airlines
• Senior Marketing & Business Dev at Gold Points Rewards/Carlson Companies

4 more...

Education

• McGill University
• McGill University

Recommended

3 people have recommended MIROSLAV

Connections

178 connections

Industry

Marketing and Advertising

MIROSLAV SLODKI’s Summary

OVERVIEW:
I have a passion for strengthening brand value linkages.
A successful track record of innovative strategic initiatives leveraging the brand value chain with cross-functional experience in Brand Management, Loyalty/CRM, Direct Marketing, Marketing Research and Business Development resulting in the identification and implementation of
improved brand value propositions and progressive levels of consumer conversion.

An accomplished professional with proven resource management, relationship management and business development experience to deliver immediate and substantial results.

CAREER MILESTONES:
- Managed brand productivity gains, cost reductions/reconfigurations, new revenue and value enhancements to help drive brand value with traditional CPG brands, promotional brands and retail/service brands.
- Directed three national start-ups: channel loyalty program, private-label retail coalition points/reward program, and channel marketing program.
- Introduced multiple brand re-launches, line extensions and new products to better meet consumer needs.
- Developed and introduced direct marketing, integrated multi-media and email campaigns.
- Developed and nurtured strategic partnerships to help extend brand value propositions.
- Managed department and brand team resources to deliver against brand P&L commitments.
- Managed department deliverables efficiency by implementing an MBO process.
- Improved customer service delivery and complaint resolution processes.
- Developed numerous CRM-centric analytics to better identify and monitor the strength of brand franchises.
- Managed sales pipeline process within a solution-sales environment.
- Deepened relationships with existing clients/stakeholders, neutralized problem escalations.

MIROSLAV SLODKI’s Specialties:

Marketing Management
Loyalty
Relationship Management