Mirko Lalli

Current

• Chief marketing officer (CMO) - Head of marketing & communication at Fondazione Sistema Toscana

Education

• Università degli Studi di Firenze

Recommended

5 people have recommended Mirko

Connections

444 connections

Industry

Public Relations and Communications

Websites

• My Blog
• Follow me on Twitter
• My Company

Mirko Lalli’s Summary

☼ Internet & Communication manager, Digital Marketing expert, Social Network, Web 2.0 & Social Media analyst and strategist

◌ www.intoscana.it
◌ www.festivaldellacreativita.it
Web site traffic growth, web site UI and advertising revenue. Developed brand and communication strategy.
Business plan & sales strategy development, and structuring commercial transactions and partnership.
Generated new development deals for New Media (web2.0, Second Life...).

Experienced in drive an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.

Exceptional written and oral communication abilities.
Strong Leadership, statistical, analytical and project management skills.
Goal oriented.

★ Teacher in private and public university, or speaker in convention, conference, seminar and generally public events, about web2.0, Social Media and Second Life.

Mirko Lalli’s Specialties:

★ Marketing & Communications
● Viral Marketing & non-conventional marketing
● blogs and social media strategy
● e-commerce
● strategic planning
● Adv, SEO, SEM planning

★ Brand Developement
★ Product Management
● product definition
● project management

★ Public Relations Management
● Corporate Image/Blogs
● Brand positioning
● Events and BTL Management

★ Vertical knowledge in marketing about Tourism & Territorial marketing

Mirko Lalli’s Experience

• Chief marketing officer (CMO) - Head of marketing & communication

  Fondazione Sistema Toscana

  (Online Media industry)

  August 2006 — Present (3 years)

  Brand: www.intoscana.it - www.festivaldellacreativita.it
  Responsible for brands development, web sites traffic growth, web sites UI and advertising revenue. Developed brand and communication strategy.
  Developed business plan & sales strategy. Structured commercial transactions and partnerships.
  Generated new development deals for New Media (web2.0, Second Life...).

Additional Information

Mirko Lalli’s Websites:

• My Blog
• Follow me on Twitter
• My Company

Mirko Lalli’s Interests:

♥ Social Media, New Media, web2.0, Convergence Culture, Contemporary art, business networking, social networking, blogging, networking, technology, marketing, virtual world, second life, ♫, live music, ♫, concerts, gadgets,  Apple,  iPod,  iPhone,  iTunes, Wired, Linux, running, reading.

Mirko Lalli’s Groups:

florence festival of creativity, Second Life professional user, Marketing & PR Innovators member, Marketing & PR Innovators member

•    ASSODIGITALE - www.assodigitale.it -
•    Executive Suite
•    Business Club 2.0 Milan-IN
•    2.0 connect manager
•    Innovation People Expert Innovators Creative Network
•    Web 2.0
•    Association of Virtual Worlds
•    Apple Professionals
•    Google Group
•    Innovation for Creativity
•    eMarketing Association Network
•    ThoseinMedia
•    Marketing 2.0 Technology (Over 3300+ Members)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Associazione Professionisti del Turismo - ProTurismo - www.Pro-Turismo.it
•    Startup Specialists
•    Italian Networking Project
•    Tourism 2.0
•    Event Planning & Management:
•    SocialMediaForum
•    European Internet Professionals
•    Brand & Communications Management
•    Professional Second Lifers
•    Comunitazione
•    Florence Festival of Creativity - Festival della Creatività, Firenze (Toscana - Tuscany)
•    Fior di Risorse - Persone al Centro
•    Social Media Mafia
•    Link to Milan Expo 2015
•    intoscana.it - Toscana business Club (social-networking in Tuscany)
•    Università degli Studi di Firenze Network (view Alumni and University professional profiles)
•    Social Media Marketing Group
•    New Media Hire
•    ITALIAN WINE NETWORKING
•    Social Media Advertisers (socialAdv.com)
•    FlorenceIN - ClubIN Firenze & Toscana
•    Italian Marketing Managers
•    Apple fans
•    Polo Digitale Applicato di Arezzo
•    Online Travel Technology
•    Rinascimento Virtuale - Virtual Renaissance - art exhibition (Firenze - Florence)
•    Recruitment Community Europe
•    Zoes - zona equosostenible
•    italia.it
•    RomagnaCreativeDistrict