Miriam R L Petruck

Miriam R L Petruck

Semanticist, Framing, Naming and Messaging Expert

Location
San Francisco Bay Area
Industry
Research

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Miriam R L Petruck's Overview

Current
  • Research Linguist, FrameNet at International Computer Science Institute, Berkeley
  • Owner at Appellation
  • Principal at The Perfect Word
Past
  • Volunteer ICR Coordinator at IABC
  • Linguist Writer (Consultant) at CORE
  • Senior Research Linguist and Computational Lexicographer on FrameNet at International Computer Science Institute, Berkeley
  • Visiting Assistant Professor (Foreign Expert) at Peking University
Education
Connections

500+ connections

Websites

Miriam R L Petruck's Summary

Accomplished PhD linguist leveraging expertise in framing, naming, and messaging to bring out the competitive edge of marketing communications. Excited by opportunities to implement unique approach to marketing, exploiting the semanticist's repertoire of analytic capabilities, also to reframe the language of technical expertise for easy access. Interested in projects requiring creative solutions to the linguistic challenges of language technology.

Specialties

Framing, Naming, Messaging, Marketing Semantics, Lexical Resource Development for NLP Applications, Lexical Analysis for Curriculum Development, Lexical Semantics

Miriam R L Petruck's Experience

Research Linguist, FrameNet

International Computer Science Institute, Berkeley

2012Present (2 years) Berkeley, CA

Plan and develop materials for workshop on FrameNet and its utility for NLP applications, as well as research in the semantics-syntax interface and lexicography. Content includes lectures, demos and hands-on exercises for workshop participants. Promote workshop among developers, as well as in the computational linguistics and NLP communities.

Owner

Appellation

August 2010Present (4 years 2 months)

Appellation brings the science of linguistics to name development. Our name reflects the ingenuity of our naming aptitude and our brilliant results. We specialize in naming mobile device apps. Your app will change the world, whether for pure entertainment, information gathering, networking with friends, biofeedback, or conducting business. Let Appellation create an appropriate name to make your app a success.

We love naming of all kinds--books, presentations, and events, as well as projects, products, and services.

Principal

The Perfect Word

2007Present (7 years)

The Perfect Word will frame your message to ensure that you communicate just the intended meaning. We offer cutting-edge research-based consulting services for marketing and communications. We provide linguistic analysis for company and product or service names and tag lines, individual documents, and communications programs.

Educational Institution; 51-200 employees; Higher Education industry

September 2012August 2014 (2 years) Berkeley, CA

Grammar, Mechanics and Usage for Editors: Refresher course for professional editors and those beginning the four course certificate in editing sequence. This online course uses the ANGEL LMS.

Educational Institution; 201-500 employees; Higher Education industry

September 2011August 2012 (1 year) San Francisco Bay Area

Individualized coaching in writing, extemporaneous speaking, and prepared oral presentations for first year MBA students, focusing initially on clear and concise business memo writing for a required course in Critical Analytic Thinking.

Consulting Semanticist

International Computer Science Institute, Berkeley

February 2011January 2012 (1 year) Berkeley, CA

Semanticist on a Speech Based Situational Awareness for Emergency Responders Project, funded by DARPA. Developing ontology of firefighting using Frame Semantics and taxonomy of speech acts with meanings for use in an ASR system running on a smart phone.

Volunteer ICR Coordinator

IABC

Nonprofit; 11-50 employees; Public Relations and Communications industry

July 2008June 2010 (2 years)

Monitor ICR e-list, organize monthly meetings (lunch or workshop), and develop member-driven programming.

Linguist Writer (Consultant)

CORE

20072009 (2 years) Berkeley, CA

Serve as linguist on writing team for U.S. Department of Education funded research project to investigate and develop techniques and curricula to enrich vocabulary of struggling adolescent readers. Contribute to set of teaching and learning materials (http://www.wordintelligence.net).

Senior Research Linguist and Computational Lexicographer on FrameNet

International Computer Science Institute, Berkeley

19982005 (7 years)

Conducted research for and participated in the construction of an on-line lexical semantic resource based on the principles of Frame Semantics (developed by Charles J. Fillmore), producing semantic-syntactic analysis and annotation of English language corpus data for computational lexicography project; corpus-based lexical semantic description; documentation writing and preparation for public access (http://framenet.icsi.berkeley.edu).

Visiting Assistant Professor (Foreign Expert)

Peking University

Educational Institution; 1001-5000 employees; Research industry

March 1988August 1990 (2 years 6 months)

I instituted, developed, administered, and taught in the first official program of Hebrew language and culture study in the People's Republic of China. I taught Modern Hebrew language, literature and culture, and developed the privately endowed Hebrew studies library at the university. In addition I served as an unofficial liaison between the Ministries of Foreign Affairs of Israel and China. My students have advanced to important positions, including the following: two joined the Ministry of Foreign Affairs of the PRC, and travel between Beijing and Tel Aviv; another served as an attache in the Chinese Embassy in Tel Aviv; and four others are in teaching and research, one at Peking University, one at the Chinese Academy of Social Sciences in Beijing, one at Shanghai Academy of Social Sciences and the last at Tel Aviv University, having completed a Ph.D. in philosophy there.

Miriam R L Petruck's Skills & Expertise

  1. Lexical Semantics
  2. Lexicon Development
  3. Naming
  4. Messaging
  5. Semantic Framing
  6. Frame Analysis
  7. Frame Semantics
  8. Qualitative Research
  9. Semantic Technologies
  10. Linguistics
  11. Semantics
  12. Marketing Communications
  13. Proofreading
  14. Computational Linguistics
  15. Language Technology
  16. Research
  17. Curriculum Development
  18. Public Relations
  19. Teaching
  20. Program Management
  21. Event Planning
  22. Marketing

View All (22) Skills View Fewer Skills

Miriam R L Petruck's Languages

  • English

    (Native or bilingual proficiency)
  • Hebrew

    (Native or bilingual proficiency)
  • French (conversational)

  • Palestinian Arabic (fieldwork)

Miriam R L Petruck's Publications

  • Precedes: A Semantic Relation in FrameNet

    • LREC, Istanbul
    • 2012

    The paper contributes to situation awareness for NLP applications to improve communication among first responders, and features the frame-to-frame semantic relation Precedes, as implemented in FrameNet, demonstrating the necessity and importance of the information encoded with Precedes and advocating the inclusion of such information in systems for security applications.

  • Advances in Frame Semantics

    • Constructions and Frames 3.1
    • 2011

    This article introduces five papers in the special issue of Constructions and Frames, while also updating the reader about advances in the theory of Frame Semantics, particularly attending to the accomplishments of the FrameNet Project over the last fifteen years.

  • Typological considerations in constructing a Hebrew FrameNet

    • In Boas, H. C. (ed.) Multilingual FrameNets in Computational Lexicography. Berlin: De Gruyter.
    • 2009
  • Reframing FrameNet Data

    • In Proceedings of The 11th EURALEX International Congress, Lorient, France, 405-416.
    • 2004
    Authors: Miriam R L Petruck, Charles J. Fillmore, Collin F. Baker, Michael Ellsworth, Josef Ruppenhofer
  • Background to FrameNet

    • International Journal of Lexicography
    • 2003
    Authors: Miriam R L Petruck, Charles J. Fillmore (1st author), Christopher R. Johnson (2nd author)

    This article explains the conceptual foundation of FrameNet, an ongoing research project in corpus-based computational lexicography whose product is a knowledge base that includes deep semantics for contemporary English, and needed fro NLP applications.

  • FrameNet in Action

    • International Journal of Lexicography
    • 2003
    Authors: Miriam R L Petruck, Charles J. Fillmore (1st author), Josef Ruppenhofer, Abby Wright
  • FrameNet: Theory and Practice

    • International Computer Science Institute
    • 2002
    Authors: Miriam R L Petruck, Christopher Johnson (1st author), Charles J. Fillmore (2nd author), Collin F. Baker, Michael Ellsworth, Josef Ruppenhofer, Tess Wood

    ICSI Tech Report that describes Frame Semantics as instantiated in the FrameNet project. This report is version 1 of THE BOOK, a current version of which is available on the project's website.

  • Frame Semantics

    • Handbook of Pragmatics/Traditions update
    • 1996

    This reference article is a summary overview of Fillmore's Frame Semantics, up to the work of FrameNet. It provides an introduction to the theory, and is used in courses on semantics at universities around the world.

Miriam R L Petruck's Education

University of California, Berkeley

PhD, Linguistics

Fulbright-Hays Doctoral Dissertation Research Abroad Fellowship

Activities and Societies: Berkeley Linguistics Society

Stony Brook University

BA, cum laude, Linguistics, Hebrew Language

Activities and Societies: Reference Library, Stony Brook Hillel

The Hebrew University

Hebrew Language and Literature

Miriam R L Petruck's Additional Information

Websites:
Interests:

Naming, Branding, Cross-cultural Communication, Language Technology, Language in the Workplace, Technical Jargon, Forensic Linguistics

Groups and Associations:

Linguistics Society of America, National Association of Professors of Hebrew

Honors and Awards:

New York State Regents' Scholar Incentive Award
Institute of Human Learning Fellowship, UC, Berkeley
Fulbright-Hays DDRA Fellowship, Israel
Laurence Urdang Award, European Lexicography Association

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