Milan Area, Italy
- Current
-
- Consumer Marketing Manager at PayPal
- Recommended
-
12 people have recommended Mirco - Connections
-
244
connections
- Industry
- Internet
Mirco Fiumene’s Experience
-
Consumer Marketing Manager
PayPal
(Public Company; ebay; Internet industry)
January 2009 — Present (1 year )
Head of Consumer Marketing: management of the consumer communication channels to acquire new users, drive advocacy and deepen customer engagement. Development and implementation of a segmented consumer lifecycle strategy to drive activation and activity after acquisition. Responsible to drive consumer adoption of new products; Brand, Public Relations and campaign management.