Michael Joseph Miraflor

Current

• Digital Media Supervisor at Deep Focus

Past

• Associate Digital Media Planner at Freestyle Interactive
• E-Commerce Intern at MTV Networks

Education

• University of California, Berkeley

Recommended

5 people have recommended Michael Joseph

Connections

333 connections

Industry

Online Media

Websites

• My Company
• My ClickZ Column

Michael Joseph Miraflor’s Summary

Michael Miraflor is a digital media supervisor at Deep Focus in New York, where he has developed strategy and planned award-winning campaigns for such clients as HBO, AMC, and Miramax. Prior to Deep Focus, Michael worked at Freestyle Interactive in San Francisco on rich-media heavy clients EA Sports, EarthLink, and Logitech.

A West Coast native, Michael received BAs in mass communications and political science from the University of California, Berkeley, and was named a 2004 Fellow of the International Radio and Television Society. A self-proclaimed popular culture junkie and hip-hop nerd, he founded the Hip Hop and Advertising Yahoo forum and Hip Hop and Advertising blog to educate and discuss monetization strategies with influential bloggers and publishers in the urban space. He was nominated as a finalist in the Rising Star category for the inaugural 2007 ADCOLOR Awards (Ad Club NY, ANA, AAF, AAA, Arnold). In 2008, Michael wrote a series of influential articles for ClickZ about the content distribution potential of the nascent consumer-driven P2P space.

Michael Joseph Miraflor’s Specialties:

Rich Media, strategic online media buys, awards planning in the digital space (Oscars and Emmys), Media and Creative integration, online video, P2P distribution strategies, TV tune-in strategies (scalable scope), social media user behavior, urban and hip hop targeting strategies, creative culture targeting, trend spotting.

Michael Joseph Miraflor’s Experience

• Digital Media Supervisor

  Deep Focus

  (Privately Held; Marketing and Advertising industry)

  January 2006 — Present (3 years 7 months)

  Clients: AMC, HBO, new business
  
  Alumni Clients: Miramax, MTV2, Picturehouse, FUSE TV, NY Post (Page 6), Glaceau Smartwater, TV Land

• Associate Digital Media Planner

  Freestyle Interactive

  (Privately Held; Marketing and Advertising industry)

  November 2004 — January 2006 (1 year 3 months)

  Clients: EA Sports, EarthLink, Logitech

• E-Commerce Intern

  MTV Networks

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  June 2004 — August 2004 (3 months)

  Intern for MTV online Shop and other MTVN digital initiatives.

Michael Joseph Miraflor’s Education

• University of California, Berkeley

  Double Major , Mass Communications, Political Science , 2000 — 2004

  Activities and Societies:

  Maganda Magazine (Managing Editor), Committee on Student Fees and Budget Review (Chairman), University of California Student University Relations Committee (Co-Chair)

Additional Information

Michael Joseph Miraflor’s Websites:

• My Company
• My ClickZ Column

Michael Joseph Miraflor’s Interests:

hip hop and popular culture, interactive advertising and marketing, DJing, technology (consumer tech and gadgets), digital photography (DSLR junkie), writing and blogging.

Michael Joseph Miraflor’s Groups:

International Radio and Television Society (IRTS), AdColor, Hip Hop and Advertising Y! Group Founder & Moderator

•    ADCOLOR®

Michael Joseph Miraflor’s Honors:

AdColor Awards Inaugural "Rising Star" Nominee (Ad Club NY, ANA, AAF, AAA, Arnold Worldwide), 2007
www.adcolor.org

International Radio and Television Society Fellow (IRTS Fellowship granted in 2004)
www.irts.org

Deep Focus named an OMMA Agency of the Year 2007: Social Media

Deep Focus named OMMA Agency of the Year 2007: Media Buying and Planning