Minh Tran

Current

COO at Mobile Tag

Past

Co-Founder and Director - Head of Sales, Marketing and User Experience at Nokia Ad Business, a Nokia venture in mobile advertising
Director, Head of Business Development at Nokia Ventures Organization
Director, Business Development - US and Europe at Bertelsmann AG, Media Advertising and Entertainment

Head of Business Development - Asia at Bic Group, Advertising Specialty and Online business
Country Manager - Malaysia and Brunei at Danone, Food and Beverage
Commercial Attache - India at French Trade Commission
Intern at Elysees Investissements

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Education

INSEAD
Institut Supérieur de Gestion

Recommended

26 people have recommended Minh

Connections

500+ connections

Industry

Telecommunications

Websites

Minh Tran’s Summary

GOALS: Looking to repeat my track record in mobile venturing
A. Initial investment by Nokia Ventures of <5m€ in mobile advertising
B. Growth of revenues in 15 months of >15m€
C. Merger with Enpocket and exit to Nokia Corp for >x10 turnover

EXPERIENCE: Venturing in Technology, Media and Telecom
1. Developed corporate venturing to turn mobile marketing innovation into commercial results
2. Worked in disruptive technologies: main task was to look at advertising disruptions in digital media combining user, business and technology trends
3. Expertise in mobile advertising: worked on future user trends in traditional advertising, changes of business models in ad sales/network and mobile ad serving technologies for Nokia Corp.
4. Experience as an advertiser: marketing, branding and promotional advertising for Danone group, Bic Corp and Bertelsmann Media.
5. Background in publishing: managed EBITA improvement projects in TV, book, print magazine, internet and online publishing.

Minh Tran’s Specialties:

Functions: Corporate venture, Venture capital, Joint venture, Corporate development, Strategy planning, Business Development, Sales and Marketing, User experience

Industries: mobile advertising, media and entertainment, fast moving consumer goods, mobile phones, media and entertainment

Minh Tran’s Experience

COO

Mobile Tag

(Telecommunications industry)

February 2009 — Present (6 months)

The mobiletag decoder is the tag decoding technology used by mobile phone operators and manufacturers.

Mobiletag allows shooting or capturing tags integrating services and/or multimedia contents (music, videos, photos), the Internet (WAP, WEB portals) or mobile phone functions (contacts…)

This technology has been developed for all platforms in order to reach the entire European mobile phone base. With over 7 years' experience of in-factory embedded computing, our developers are each specialized in a particular mobile platform.

Thus, mobiletag is developed in Java for Samsung, Siemens and LG mobile phones, etc, Symbian (mainly Nokia), Symbian S40 for entry range models and S60 for high-end mobile phones (N95, N70, etc.) and Windows Mobile (HTC, QTeck, etc).
Co-Founder and Director - Head of Sales, Marketing and User Experience

Nokia Ad Business, a Nokia venture in mobile advertising

(Public Company; 10,001 or more employees; NOK; Telecommunications industry)

July 2006 — September 2008 (2 years 3 months)

The “Nokia Ad Business” is bringing to market a solution that connects global advertisers with mobile publishers. (www.adservice.nokia.com)

My management responsibilities cover Sales, Marketing, User Experience, Business Development, Product Marketing, Financial modelling, Business planning, and Team leadership.

My geographical coverage is: EMEA (with a virtual team in UK, France, Germany, Spain, Italy, Russia, Scandinavia) and APAC (China, SEA). In addition, I have Ad Network partners in LATAM, Africa and Asia (India, Australia, ...)

More about my current position: www.minhtran.fr
Director, Head of Business Development

Nokia Ventures Organization

(Public Company; 10,001 or more employees; Wireless industry)

June 2004 — June 2006 (2 years 1 month)

2005-2006
- Invest and manage venture portfolio to develop new emerging opportunities for Nokia
- Expertise in designing user experience in wellness, location-based services, mobile media and internet-based software.

2004-2005
- Led initiatives on mobile advertising (future of advertising, social games, location based services, ...)
- Search disruptive trends in user, business and technology innovations. Contributed in Nokia Worldmap.
Director, Business Development - US and Europe

Bertelsmann AG, Media Advertising and Entertainment

(Privately Held; 10,001 or more employees; Broadcast Media industry)

January 2001 — May 2004 (3 years 5 months)

- Free TV: Monitored operational improvements of all European RTL TV stations resulting in EBITA impact of +$20m.
- Pay TV: Formulated the strategy of Bertelsmann US to partner NBC in acquiring a cable network.
- Radio: Involved in the turnaround of RTL radio in Paris.
- Non Ad Revenues: Managed 6 French business deals to leverage M6 TV brands in non-ad revenues for launching new magazines, music publishing, books, internet & mobile services and theater production.
- Production: Developed the integration plans of Fremantle Media into RTL Group in early 2002.
- Magazine publishing: Structured operational improvement of the magazine division in US, Europe and Asia.
- Book publishing: Sales forecasting model for Random House. Designed monitoring system with key retailers.
- Music recording and publishing: Post-merger integration for BMG-Zomba. Coordinated the integration of 17 countries outside the US (about 300 employees) resulting in an EBITA impact of $16m.
Head of Business Development - Asia

Bic Group, Advertising Specialty and Online business

(Public Company; 10,001 or more employees; Consumer Goods industry)

1997 — 1999 (2 years)

- Started regional headquarters in Malaysia. Formulated market-entry strategy. Conducted market analysis by product category. Advised management on strategic alliances. Coordinated 10 joint venture deal agreements. Helped to set up two regional low-end pen manufacturing facilities in Malaysia and China.
- Managed the eBusiness division with a sales force of 30 people. Led branding activities, marketing and promotional initiatives. Negotiated deals with 100 regional corporate accounts ($20m). Redesigned supply chain using e-sourcing procedures with factories across Asia, Europe, US, and Australia.
Country Manager - Malaysia and Brunei

Danone, Food and Beverage

(Public Company; 10,001 or more employees; Consumer Goods industry)

1994 — 1997 (3 years)

- Implemented corporate strategy and managed daily operations with a team of 40 local managers and 150 sales representatives. Turnover: $6m with +250% growth in 3 years.
- Managed physical distribution of 1200 accounts, coordinated advertising campaigns and retail promotional activities (> $1m), and supervised inventories in 12 local sales and distribution branches.
Commercial Attache - India

French Trade Commission

(Government Agency; 10,001 or more employees; International Trade and Development industry)

January 1993 — September 1994 (1 year 9 months)

- Assigned to a French company named Charbonnages de France to handle finance in project management.
- Controlled a $120m project in CdF-Coal India Ltd JV (Calcutta). Managed 6 people.
Intern

Elysees Investissements

(Venture Capital & Private Equity industry)

1991 — 1991 (less than a year)