Mindy Hull

Current

• Board Advisor at Biz-LX
• Founder & Managing Director at Mercury Global Partners

Past

• Consultant - SVP, Marketing & Channels at Library House
• VP, Business Development at Red Herring, Inc.
• VP, Marketing & Business Development at Inman News

• Director of Education--the Americas at Financial Times
• Western US/Canada Operations & Logistics Senior Manager at Financial Times
• Consumer Sales & Marketing Director at Daily Camera, an E.W. Scripps Company
• Consumer Sales & Marketing Manager at Rocky Mountain News, an E.W. Scripps Company

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Education

• University of Colorado at Boulder

Recommended

41 people have recommended Mindy

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Wakoopa, software is social

Mindy Hull’s Summary

*20+ years of successful leadership, business development, strategic alliance, sales, marketing and PR experience with primary strengths in aggrandizing sales & revenue streams of print & digital media.
*Consistently outperform corporate revenue and sales goals. Significant additional experience in operations, distribution, logistics and supply-chain management.
*Collaborative, out-of-the-box thinker, & quick-study with strong business development experience in creating, developing and bringing new products to market.
*Detail oriented with excellent interpersonal & leadership skills and a successful & proven track record working directly with C-suite decision makers.
*Independent, self-starter with ability to drive deals from start to finish, including contact initiation, process management, negotiation & closure.
*Skilled in attracting, acquiring & retaining new/existing business, account management, product development, creative problem solving & creating environments that enable teams & companies to excel.

Mindy Hull’s Specialties:

Skilled & creative marketing & communications expert who enjoys forging loyal relationships across multiple industries. I thrive on big ideas, building bridges that didn't exist; opening doors previously locked; and negotiating large BD deals. Possess a strong lean toward creating, developing and bringing new products to market. Highly intuitive ability--able to see emerging trends and actively anticipate and pursue the collaborative opportunities associated with them ahead of the pack.

Mindy Hull’s Experience

• Board Advisor

  Biz-LX

  (Education Management industry)

  May 2009 — Present (8 months)

  Biz-LX™ offers learning experiences that ask students to confront real life business ethics situations in a safe virtual environment. These situations, authored by professors at the top of the field of ethics study, are designed to test and challenge participants’ instincts for ethical decision-making, but in a supportive and structured virtual learning environment. Ethics-LX™ is not designed to provide the right and wrong answers. It is designed to ask questions, and to assist students as they refine their own understanding of the decision guide framework that they can use long after the learning experience. In providing an opportunity to learn by doing and to reflect on the experience, Ethics-LX™ gives current and future leaders a framework for making responsible decisions in the face of ethical dilemmas, from the everyday to the extraordinary.
  
  Everyone in business needs to have an ethical decision-making framework that only comes through experiencing meaningful ethics education. The goal of Biz-LX™ is to make ethics education available to everyone.

• Founder & Managing Director

  Mercury Global Partners

  (Public Relations and Communications industry)

  August 2007 — Present (2 years 5 months)

  I work with and help monetize emerging technology start-ups (Web 2.0, mobile and software/enterprise) in a variety of senior-level consultancy functions including: strategic management, business development, new product development, marketing and corporate communications/PR.
  
  Clients include:
  *eBuddy (www.ebuddy.com) - web and mobile messaging for everyone, everywhere!
  
  *Distimo (www.distimo.com) - the innovative app store analytics company
  
  *MADS (www.mads.com) - the mobile advertising technology platform of choice for more than 150 operators and publishers across 18 countries
  
  *Wakoopa (www.wakoopa.com), the online social network that helps people discover the best software, games and web applications on the market
  
  *Mendix (www.mendix.com) - the market leader in model-driven development for next-generation business solutions. "No code. Just glory."
  
  *MyCE (www.myce.com) - the online community for technology, gadgets and consumer electronics enthusiasts
  
  *Tom's Planner (www.tomsplanner.com) - a web-based project planning visualization system that allows anyone to easily create, share and publish online planning schedules (Gantt Charts) with drag and drop simplicity
  
  *Watchmouse (www.watchmouse.com) - website performance and server monitoring

• Consultant - SVP, Marketing & Channels

  Library House

  (Privately Held; 11-50 employees; Venture Capital & Private Equity industry)

  September 2007 — December 2007 (4 months)

• VP, Business Development

  Red Herring, Inc.

  (Privately Held; 51-200 employees; Publishing industry)

  February 2007 — June 2007 (5 months)

  *Build and expand business development & product development with primary focus on technology, online media, VCs and emerging start-ups across all media (print/online), social networking, video, events and research
  *Increase and aggrandize sales and revenue streams of new and established products
  *Conceptualize and execute new products and projects, provide competitive analysis, vertical market research, and sales/marketing business plans/collateral
  *Generate and aggrandize revenue (direct/indirect)

• VP, Marketing & Business Development

  Inman News

  (Privately Held; 11-50 employees; Online Media industry)

  February 2006 — January 2007 (1 year )

  *Direct all marketing & BD efforts for online media company (real estate & technology news) including licensed content provider to 250+ U.S. newspapers, 50,000+ Web sites and millions of online readers.
  *Develop print & online collateral in tandem with strategic marketing campaigns to support advertising, member acquisition & retention (individual & corporate), content licensing, conferences/events, audio and video products.
  *Initiate, develop and execute strategic alliance/affinity partnerships & distribution agreements to drive online traffic & site stickiness increasing readership, members & revenues.
  *Co-produce & develop multiple annual conferences including program & speaker acquisition, incremental sponsorship revenue, PR, eMarketing & DM campaigns.
  *Champion & oversee ad server project from due diligence to implementation
  *Oversee & act as brand steward: extend brand reach and exposure including logo redesign and creation of new tagline. Increase net promoter score.

• Director of Education--the Americas

  Financial Times

  (Public Company; PSON; Publishing industry)

  October 2003 — February 2006 (2 years 5 months)

  *Business development, affinity sales & marketing role working directly with top-tier business schools, graduate schools and universities across North & South America.
  *Directly manage all strategic alliance partnerships with other publishers and education-related companies, facilitate & drive all B2B & B2C sales and marketing to universities, professors & the 18-40 year old student market.
  *Oversee managementand continued development of FT's Education Portal, www.FTprofessor.com
  *Responsible for the development, launch, project management, sales and bus development of the Financial Times Digital Edition, www.FTprofessor.com/ee (XML replica of the print newspaper), integrated sales of the FT print newspaper and FT.com, bulk copy sales, and IP access sales.
  *Worked cross-departmentally on a converged education blog/community/forum project.

• Western US/Canada Operations & Logistics Senior Manager

  Financial Times

  (Public Company; PSON; Publishing industry)

  December 2000 — October 2003 (2 years 11 months)

  *Directed the circulation printing, production, distribution, operations & logistics for NW US & Canada. *Contracted & developed 25+ independent distributors to achieve service & sales goals.
  *Generated & executed strategic plans to enhance the success of corporate objectives.
  *Negotiated contracts & cost-savings initiatives & developed/executed contingency operations & facilities plans.
  *Increased regional home delivery circulation by 200% from Dec 2000 through Oct 2003 & met all company & personal goals for 2001, 2002 & 2003.
  *Generated cost-savings of $300K+ by renegotiating new annual contracts for all distribution agents.
  *Developed relationships & negotiated freight contracts resulting in annual cost-savings of $250K+.
  *Re-negotiated all distribution contracts to include service level goals; turned around service levels from 2nd worst out of 8 regions to #1 in US/Canada.
  *Developed & increased 3rd party affinity & distribution partnerships to 98%+ within region.

• Consumer Sales & Marketing Director

  Daily Camera, an E.W. Scripps Company

  (Newspapers industry)

  June 1998 — October 2000 (2 years 5 months)

  *Directed employees, contractors & vendors to achieve sales goals, increase circulation market-share & aggrandize revenue.
  *Managed $3M annual budget & achieved all sales, retention & revenue goals.
  *Negotiated contracts at the C+ level from start to finish.
  *Identified, analyzed & implemented up-to-date, coherent sales, marketing and CRM plans that maximized market opportunities & improved company's strategic position.
  *Consistently exceeded sales & revenue goals in the most competitive newspaper market in the US--achieved circulation increases of 5.1% daily (222% to goal) & 5.6% Sunday (243% to goal) on final ABC statement (market growth rate was 2.3%).
  *Developed & launched new sales channels. Created/launched consumer retention program, cut subscriber loss by 65%, acquisition costs by 50%, reduced churn from 34% to 18% year/year, while simultaneously increasing consumer sales.

• Consumer Sales & Marketing Manager

  Rocky Mountain News, an E.W. Scripps Company

  (Publishing industry)

  August 1997 — July 1998 (1 year )

  *Conceived, implemented and maintained new and ongoing sales plans.
  *Established strategic sales and marketing alliances targeting Metro Area newcomers. Directed and managed the Apartment Marketing Program, expanded marketing databases and oversaw an incentive program for Metro Area apartment managers. Directed, managed and expanded the Newcomer Program in conjunction with Qwest, newcomer strategic alliance partners (major home builders, realty and relocation companies).
  *Liased and worked cross-departmentally with Marketing and Advertising on multi-layered, strategic alliance partnerships. Implemented marketing strategies, targeted DM, sampling & appropriate follow-up programs.
  *Recruited, trained and supervised 3 independent contractors to achieve budgeted goals.
  *Facilitated and fostered a relocation partnership with the Denver Metro Chamber of Commerce.
  *Developed and managed ongoing apartment community subscription sales program.

Mindy Hull’s Education

• University of Colorado at Boulder

  Business Administration, Marketing 1992

Additional Information

Mindy Hull’s Websites:

• Wakoopa, software is social

Mindy Hull’s Interests:

new & emerging technologies, music, international travel, skiing, cooking, poetry & reading

Mindy Hull’s Groups:

*American Marketing Association
*Junior Achievement, Business Leader volunteer
*National Association of Female Executives

•    Astia Community
•    Women 2.0
•    the Belgian Association for Quantitative and Qualitative Marketing Research
•    MobileMonday
•    eBuddy
•    FORUM Leadership
•    eMarketing Association Network
•    WatchMouse
•    Q-go Natural Language Search
•    Venture Capital
•    The Next Web Conference & Blog
•    Online Media Professionals Benelux
•    Public Relations Professionals
•    Mobilists (Innovators in mobile industry - 3900+ members)
•    Mobile Content
•    Mobile Marketing & Advertising
•    The Indus Entrepreneur
•    TechCrunch
•    Silicon Valley Venture Community
•    Tech PR
•    The NextWomen
•    GSMA Mobile World Congress (The Official Networking Group)
•    Mendix
•    MyID.is Certified
•    Mobile Augmented Reality
•    World of Messaging
•    Mynameise
•    TEDxAmsterdam
•    Online PR and PR 2.0
•    Society of Augmented Reality Professionals
•    Cloud Academy

Mindy Hull’s Honors:

*Selected to attend Pearson Leadership Forum 2005. PLF is extended to 150 Pearson employees (out of 37,000+ global employees), and is a leadership conference that allows participants the opportunity to directly interface & collaborate with Pearson's C-suite executives across multiple divisions.

Mindy Hull’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch