Mindy Hull

Mindy Hull

CEO, Managing Director & Founder at Mercury Global Partners

Location
San Francisco, California (San Francisco Bay Area)
Industry
Public Relations and Communications

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Mindy Hull's Overview

Current
Past
  • VP, Marketing & Business Development at Inman News
  • Director of Education--the Americas at Financial Times
  • Western US/Canada Operations & Logistics Senior Manager at Financial Times
  • Consumer Sales & Marketing Director at Daily Camera, an E.W. Scripps Company
  • Consumer Sales & Marketing Manager at Rocky Mountain News, an E.W. Scripps Company
Education
Connections

500+ connections

Mindy Hull's Summary

*20+ years of successful US and international experience in: leadership, marketing, public relations, business development, and product development with primary strengths in aggrandizing revenue streams, building brands and driving market share/awareness.
*Consistently outperform corporate revenue and sales goals. Significant additional experience in operations, distribution, logistics and supply-chain management.
*Collaborative, out-of-the-box thinker, & quick-study with strong business development experience in creating, developing and bringing new products to market.
*Detail oriented with excellent interpersonal & leadership skills and a successful track record working directly with C-suite decision makers.
*Independent, self-starter with ability to drive deals from concept to completion.
*Senior-level expertise in developing and executing innovative PR strategies that promote goodwill and understanding between companies, their partners, investors and publics - and simultaneously generate new business and revenue.
*Built public relations & marketing firm from the ground up with a strong client roster mix of startups, challenger brands and publicly traded companies
*Consistently win media coverage for clients in some of the most respected tier one media outlets in the world including the Financial Times, Wall Street Journal, The New York Times, Wired, Fast Company, TechCrunch, Mashable, GigaOm, The Guardian and other
*Proven track record of positioning clients as industry thought leaders in front of the world’s leading analysts, and placing them as keynote speakers at major industry conferences
*Skilled in attracting, acquiring and retaining new/existing business, account management, product development, creative problem solving, and in creating environments that enable teams and companies to excel.
* 8 client exits since 2011 including: Q-go, WatchMouse, RightNow Technologies, Mobsmith, Novauris Technologies, eBuddy, Mojiva/Mocean Mobile and Distimo.

Specialties

Skilled & creative BD, marketing and PR expert who enjoys forging loyal relationships across multiple industries. I thrive on big ideas, building bridges that didn't exist; opening doors previously locked; and negotiating large BD deals. Possess a strong lean toward creating, developing and bringing new products to market. Highly intuitive ability--able to see emerging trends and actively anticipate and pursue the collaborative opportunities associated with them ahead of the crowd.

Mindy Hull's Experience

CEO, Managing Director & Founder

Mercury Global Partners

Privately Held; 1-10 employees; Public Relations and Communications industry

August 2007Present (7 years 3 months) San Francisco Bay Area

Mercury Global Partners is an international boutique marketing and public relations firm with offices in San Francisco, Amsterdam and London. We work with B2B and B2C companies within the TMT (tech, media and telecom) sectors with a focus on mobile, enterprise, media, and connected consumer companies.

We work with businesses of all sizes including start-ups, established market leaders and publicly traded companies. We are a results-driven independent firm with international experience and expertise. Our highly strategic marketing and PR campaigns not only allow our clients to successfully go to market; they put them on the map and ensure they stay there.

Current and past clients include amongst others:
* Rakuten Marketing
* Suitable Technologies (BeamPro & Beam+)
* Piccing
* Mobbr
* Distimo - acquired by App Annie in May 2014
* Mojiva/Mocean Mobile - acquired by Pubmatic in May 2014
* Sonata Local
* TapTap Networks
* EngageClick
* 3D Hubs
* Cupenya
* Minute
* Preso.tv
* Spotify
* Booking.com
* eBuddy - acquired by Booking.com in December 2013
* Pearson
* Cloud9 IDE
* HomeLight
* Novauris Technologies - acquired by Apple in September 2013
* GigaOM
* Rockstart
* APPNATION
* White Bull Summits
* ZipRealty
* Usabilla
* Mobsmith - acquired by Rubicon Project in May 2012
* Olery
* Peecho
* WatchMouse - acquired by CA Technologies in July 2011
* Qelp
* FunMobility
* SnapLogic
* RightNow Technologies - acquired by Oracle in October 2011
* Q-go - acquired by Right Now Technologies in January 2011
* CWR Mobility
* Mendix
* MADS
* Prime Ventures
* Fits.me
* Skylines

Mentor

Rockstart

Public Company; 11-50 employees; Internet industry

December 2011Present (2 years 11 months) Amsterdam Area, Netherlands

Rockstart Accelerator is a program that helps the most promising, talented entrpreneurs from around the world launch their startups and break through on a global scale.

Rockstart provides seed investment, 6-months of office space, 99 mentors, coaching by entrepreneurs in residence and a 4-week road trip to Silicon Valley.

The goal of Rockstart Accelerator is to get startups ready for international expansion and growth funding of between 100,000 and 1,000,000 EUR. Got your interest?

Board Advisor

Biz-LX

March 2009August 2012 (3 years 6 months)

Biz-LX™ offers learning experiences that ask current and future business leaders to confront real-life situations in a safe virtual environment. These situations, authored by professors at the top of their field, are designed to test and challenge participants’ instincts for ethical decision-making, but in a supportive and structured virtual learning environment.

Consultant - SVP, Marketing & Channels

Library House

Privately Held; 11-50 employees; Venture Capital & Private Equity industry

September 2007December 2007 (4 months)

VP, Business Development

Red Herring, Inc.

Privately Held; 51-200 employees; Publishing industry

February 2007June 2007 (5 months)

*Build and expand business development & product development with primary focus on technology, online media, VCs and emerging start-ups across all media (print/online), social networking, video, events and research
*Increase and aggrandize sales and revenue streams of new and established products
*Conceptualize and execute new products and projects, provide competitive analysis, vertical market research, and sales/marketing business plans/collateral
*Generate and aggrandize revenue (direct/indirect)

VP, Marketing & Business Development

Inman News

Privately Held; 11-50 employees; Online Media industry

February 2006January 2007 (1 year)

*Direct all marketing & BD efforts for online media company (real estate & technology news) including licensed content provider to 250+ U.S. newspapers, 50,000+ Web sites and millions of online readers.
*Develop print & online collateral in tandem with strategic marketing campaigns to support advertising, member acquisition & retention (individual & corporate), content licensing, conferences/events, audio and video products.
*Initiate, develop and execute strategic alliance/affinity partnerships & distribution agreements to drive online traffic & site stickiness increasing readership, members & revenues.
*Co-produce & develop multiple annual conferences including program & speaker acquisition, incremental sponsorship revenue, PR, eMarketing & DM campaigns.
*Champion & oversee ad server project from due diligence to implementation
*Oversee & act as brand steward: extend brand reach and exposure including logo redesign and creation of new tagline. Increase net promoter score.

Director of Education--the Americas

Financial Times

Public Company; 1001-5000 employees; PSON; Newspapers industry

October 2003February 2006 (2 years 5 months)

*Business development, sales & marketing role working directly with top-tier business schools, graduate schools and universities across North & South America.
*Directly manage all strategic alliance partnerships with other publishers and education-related companies, facilitate & drive all B2B & B2C sales and marketing to universities, professors & the 18-40 year old student market.
*Oversee management and continued development of FT's Education Portal, www.FTprofessor.com
*Responsible for the development, launch, project management, sales and bus development of the Financial Times Electronic Edition, www.FTprofessor.com/ee (XML replica of the print newspaper), integrated sales of the FT print newspaper and FT.com, bulk copy sales, and IP access sales.
*Worked cross-departmentally on a converged education blog/community/forum project.

Western US/Canada Operations & Logistics Senior Manager

Financial Times

Public Company; 1001-5000 employees; PSON; Newspapers industry

December 2000October 2003 (2 years 11 months)

*Directed the circulation printing, production, distribution, operations & logistics for NW US & Canada. *Contracted & developed 25+ independent distributors to achieve service & sales goals.
*Generated & executed strategic plans to enhance the success of corporate objectives.
*Negotiated contracts & cost-savings initiatives & developed/executed contingency operations & facilities plans.
*Increased regional home delivery circulation by 200% from Dec 2000 through Oct 2003 & met all company & personal goals for 2001, 2002 & 2003.
*Generated cost-savings of $300K+ by renegotiating new annual contracts for all distribution agents.
*Developed relationships & negotiated freight contracts resulting in annual cost-savings of $250K+.
*Re-negotiated all distribution contracts to include service level goals; turned around service levels from 2nd worst out of 8 regions to #1 in US/Canada.
*Developed & increased 3rd party affinity & distribution partnerships to 98%+ within region.

Consumer Sales & Marketing Director

Daily Camera, an E.W. Scripps Company

June 1998October 2000 (2 years 5 months)

*Directed employees, contractors & vendors to achieve sales goals, increase circulation market-share & aggrandize revenue.
*Managed $3M annual budget & achieved all sales, retention & revenue goals.
*Negotiated contracts at the C+ level from start to finish.
*Identified, analyzed & implemented up-to-date, coherent sales, marketing and CRM plans that maximized market opportunities & improved company's strategic position.
*Consistently exceeded sales & revenue goals in the most competitive newspaper market in the US--achieved circulation increases of 5.1% daily (222% to goal) & 5.6% Sunday (243% to goal) on final ABC statement (market growth rate was 2.3%).
*Developed & launched new sales channels. Created/launched consumer retention program, cut subscriber loss by 65%, acquisition costs by 50%, reduced churn from 34% to 18% year/year, while simultaneously increasing consumer sales.

Consumer Sales & Marketing Manager

Rocky Mountain News, an E.W. Scripps Company

August 1997July 1998 (1 year)

*Conceived, implemented and maintained new and ongoing sales plans.
*Established strategic sales and marketing alliances targeting Metro Area newcomers. Directed and managed the Apartment Marketing Program, expanded marketing databases and oversaw an incentive program for Metro Area apartment managers. Directed, managed and expanded the Newcomer Program in conjunction with Qwest, newcomer strategic alliance partners (major home builders, realty and relocation companies).
*Liased and worked cross-departmentally with Marketing and Advertising on multi-layered, strategic alliance partnerships. Implemented marketing strategies, targeted DM, sampling & appropriate follow-up programs.
*Recruited, trained and supervised 3 independent contractors to achieve budgeted goals.
*Facilitated and fostered a relocation partnership with the Denver Metro Chamber of Commerce.
*Developed and managed ongoing apartment community subscription sales program.

Mindy Hull's Languages

  • French

Mindy Hull's Skills & Expertise

  1. Online Advertising
  2. Start-ups
  3. Digital Media
  4. Marketing Strategy
  5. Entrepreneurship
  6. Strategic Partnerships
  7. Mobile Devices
  8. Digital Marketing
  9. Social Media
  10. Social Media Marketing
  11. Digital Strategy
  12. Venture Capital
  13. Business Development
  14. E-commerce
  15. New Media
  16. Lead Generation
  17. Marketing
  18. New Business Development
  19. Mobile Marketing
  20. Product Management
  21. Public Relations
  22. Strategic Communications
  23. Brand Management
  24. Online Marketing
  25. Integrated Marketing
  26. Strategy
  27. Management
  28. CRM
  29. Strategic Planning
  30. Leadership
  31. Marketing Communications
  32. B2B
  33. Competitive Analysis
  34. Advertising
  35. Product Development
  36. Enterprise Software
  37. Go-to-market Strategy
  38. Cloud Computing
  39. Blogging
  40. Press Releases
  41. Social Networking
  42. Mergers & Acquisitions
  43. Program Management
  44. Sales
  45. Account Management
  46. Product Marketing
  47. SEO
  48. Publishing
  49. Web Analytics
  50. Mobile Applications

View All (50) Skills View Fewer Skills

Mindy Hull's Education

University of Colorado Boulder

Business Administration, Marketing

Mindy Hull's Additional Information

Interests:

new & emerging technologies, music, international travel, skiing, wine, cooking, & reading

Groups and Associations:

*American Marketing Association *Junior Achievement, Business Leader volunteer *National Association of Female Executives

Honors and Awards:

*Selected to attend Pearson Leadership Forum 2005. PLF is extended to 150 Pearson employees (out of 50K+ global employees), and is a leadership conference that allows participants the opportunity to directly interface & collaborate with Pearson's C-suite executives across multiple divisions. PLF participants have been identified by Pearson as its future leaders.

Contact Mindy for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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