Manager – Communications, DSAS at Hewlett-Packard
Bangalore Area, India
- Current
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- Manager – Communications, DSAS at Hewlett-Packard
- Past
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- Associate Creative Director at G2 Worldwide
- Senior Copywriter at G2 Worlwide
- Senior Copywriter at Grey Worldwide
- Senior Copywriter at SAZCOMM
- Copywriter at Nexus Equity/Enterprise Nexus
- Junior Copywriter at Leo Burnett
- Education
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- Bangalore University
- Recommended
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5 people have recommended Minakshi - Connections
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45
connections
- Industry
- Marketing and Advertising
- Websites
Minakshi Menon’s Summary
THE PARTS
• 14 years' experience in broad-range content development
• Nine years of communicating on behalf of sensitive industries in a challenging socio-political climate
• Four years of team and project management
THE SUM OF THE PARTS:
• A writer with a strategic mind and a strong sense of responsibility
• Especially competent at distilling diverse facts and factors into a coherent whole
• Good listener, with well-developed conflict-resolution skills
• Considerable skill at building and maintaining good working relationships
• An enthusiastic learner – my love of knowledge has been honed by exposure to a wide range of industries, products and corporate philosophies into a useful tool
Minakshi Menon’s Specialties:
staff/consumer/trade dialogue, Internal documentation and programs, corporate reporting, communication strategy for media-neutral channels, brand authorship, user guides, proposals, web sites and product literature
Minakshi Menon’s Experience
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Manager – Communications, DSAS
Hewlett-Packard
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
August 2008 — Present (3 months)
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Associate Creative Director
G2 Worldwide
(Public Relations and Communications industry)
April 2006 — April 2008 (2 years 1 month)
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Senior Copywriter
G2 Worlwide
(Public Relations and Communications industry)
July 2004 — March 2006 (1 year 9 months)
G2 is a company within the Grey Group that provides specialist marketing communications that go beyond traditional advertising. For me personally, this meant going back to the dictionary to find that communication is defined as “the exchange of information between individuals, by means of speaking, writing or using a common system of signs or behaviour”, not as “ad, poster, leaflet, film, outdoor”. And then discovering an entirely new and powerful sense of achievement.
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Senior Copywriter
Grey Worldwide
(Public Company; 51-200 employees; Marketing and Advertising industry)
May 2002 — July 2004 (2 years 3 months)
Grey Worldwide is a full service communications agency, headquartered in New York. I held this position at the Dubai office that serviced the Middle East and North Africa.
- Mainstream advertising experience on Nokia, Visa, Standard Chartered Bank, GlaxoSmithkline
- Played a significant part in the teams that won the new-business pitches for Wafi Mall and Jumeirah -
Senior Copywriter
SAZCOMM
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 1999 — April 2002 (3 years 1 month)
Sazcomm is an integrated communications agency located in Muscat, Oman. Their primary client during my time there was Shell - upstream, downstream and retail. My role included, among other things:
- understanding and close contact with the day-to-day business of Shell and Shell-managed companies
- keeping in touch with Shell’s worldwide policies and operating principles, and applying these to local matters
- working closely with the Shell Public Affairs team to develop internal communications (eg: manuals, staff motivation programs) and external stakeholder communication (eg: for the communities Shell worked within)
- developing retail campaigns for Shell consumer products -
Copywriter
Nexus Equity/Enterprise Nexus
(Marketing and Advertising industry)
April 1996 — December 1997 (1 year 9 months)
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Junior Copywriter
Leo Burnett
(Public Company; Public Relations and Communications industry)
1994 — 1996 (2 years)
Minakshi Menon’s Education
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Bangalore University
Bachelor of Arts, Journalism, English Literature, Psychology, 1991 — 1994
Additional Information
Minakshi Menon’s Websites:
Minakshi Menon’s Interests:
• Books, food, music, movies, scraps of absurdity, people (sometimes in that order) • Other activities have included Stage Management for the Artistes Repertory Theatre, Bangalore, 1991 to 1998; Co-authoring of a play, "Restless – The Spirit of Youth", 1994; Dramatisation of Alice In Wonderland, performed as "Alice – The Remix" in Bangalore in 1998
Minakshi Menon’s Groups:
Salaam Dubai: A new volunteer group that aims to work with the government on improving the quality of life for migrant labourers in Dubai. Projects range from street-lighting to computer literacy to cricket tournaments.
Minakshi Menon’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
