
Senior Administrative Assistant at Independence Blue Cross
Greater Philadelphia Area

Senior Administrative Assistant at Independence Blue Cross
Greater Philadelphia Area
Professional with several experiences in the Advertising and Marketing industry, from both agency and client perspective. Currently working in the health insurance industry on the client side, in the Corporate Strategy and Planning division. Works with team to design company goal and incentive plans.
Aiming to excel into a Marketing and/or Advertising planning position to work and develop goals and strategic action plans for campaigns and the company.
Strategy, Branding and Identity, Client relations
(Non-Profit; Insurance industry)
October 2008 — Present (1 year 3 months)
•Coordinated administrative functions for Corporate Strategy. Assists with project management, organizes meetings with company officers, and assembles executive presentation materials and monthly reports. Redesigned several executive materials.
•Developed corporate-wide social media strategy, including researching social media platforms, conducting competitor analysis, attending conferences, and evaluating external agencies. Contributed to and presented social media strategy module to executives.
•Developed and presented a “Social Media for Social Good” event to educate all associates.
•Organized United Way Campaign initiatives, including event design, logistics, entertainment, and donated catering from area businesses, resulting in high event participation and cost savings
(Non-Profit; Leisure, Travel & Tourism industry)
May 2008 — October 2008 (6 months)
•Managed bimonthly reports of Creative Services’ work time; created surveys to gauge the performance of the team to internal clients.
•Conducted model casting for 2008 “Philly’s More Fun” summer campaign. Teamed with Creative Director and Photographer to scout locations, style wardrobes, select props, and shoot print and billboard ads.
•Wrote business plan for the Creative Services team to act as an ad agency for 5-county region non-profits.
(Privately Held; Marketing and Advertising industry)
June 2008 — August 2008 (3 months)
•Formed relationships with sponsors for Paine’s Park Project, a non-profit effort to build a skate-friendly green space on the Parkway.
•Led competive analysis and made recommendations for the development of ScapeNation, a tween virtual world.
(Marketing and Advertising industry)
January 2008 — January 2008 (1 month)
•Part of an integral team that positioned the small, full-service agency to be sold, by updating client contacts and files and verifying account information.
(Marketing and Advertising industry)
2004 — 2008 (4 years )
•Fine arts painter with several Philadelphia First Friday gallery showings.
•Maintains digital art gallery and blog at www.achagallery.com.
(Privately Held; Marketing and Advertising industry)
May 2007 — August 2007 (4 months)
•Worked extensively on the Aetna account by conducting competitor analysis on commercial, print and online ads, and tracking visual awareness of mobile ads in non-traditional locations.
(Newspapers industry)
August 2006 — December 2006 (5 months)
•Facilitated meetings on layout, content, and graphic design of a newspaper with 20,000+ daily circulation.
•Created high-impact infographics based on daily news stories; met nightly deadlines.
(Privately Held; Marketing and Advertising industry)
May 2006 — August 2006 (4 months)
•Managed a team that developed a full campaign, including designing an original product, packaging, storyboards, and market research; produced a :30 commercial
•Generated ideas for new client’s buzz marketing, events, product development, and branding
B.A. in Advertising , Advertising, International Art, International Studies , 2004 — 2008
Involved in the Cross Country and Triathlon Clubs, competing in races all over the United States, Ran several marathons and completed a half ironman. Graphic artist/Graphic Editor for the daily newspaper. THON Cross Country Club Chair Representative, Rules and Regulations Committee Member, THON Cross Country 46 hour Dancer. Overseas study in Florence, Italy, focus of study on International art and International branding/advertising.
advertising, art, marathons, triathlons, philanthropy
Philadelphia Social Media Club, Philadelphia New Media Association, Philadelphia Interactive Marketing Association, Blue Streaks, Blame Drew's Cancer, United Way