Miles Bennett

Current

• CEO at TargetStone Limited

Past

• Web Analytics Association (WAA) Regional Co-ordinator (UK and Ireland) at Web Analytics Association
• WebTrends // Web Analytics Consultant at Unilever UKCR
• Web Analytics / WebTrends Consultant at Barclaycard

• Head of Consultancy at milesBENNETT
• Web Analytics Manager and eConsultant at Barclays
• Group Web Analytics Officer at Royal Bank of Scotland
• Web Analytics Consultant at Space01
• eCustomer Experience & Web Analytics Manager at Abbey
• Management Information and Business Intelligence Consultant at Abbey
• Visa Investigator at Abbey

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Recommended

17 people have recommended Miles

Connections

500+ connections

Industry

Management Consulting

Websites

• My Company
• My Blog
• My Website

Miles Bennett’s Summary

I am a web analytics consultant and internet geek. Freely admit it! I like all things Web 2.0 and more importantly in understanding how they affect busineses in both a positive and negative way.

My company TargetStone has helped many of the UK and European retail financial services sites set up and get value from their web analytics solutions. These brands include Barclaycard, Barclays Bank, Mint Credit Card, Royal Bank of Scotland, NatWest, Abbey.com, Lombard Direct, Ulster Bank, Coutts.

I have also built customer acquisition / retention strategies and enhanced the customer experience through customer surveys, analysis and internal focus groups.

Partnerships:

TargetStone are proud partners for Yahoo Web Analytics! (ne. Indextools)

Miles Bennett’s Specialties:

Web Analytics
Competitor Analysis
Customer Segmentation and Analysis
Data Identification and Analysis
Ecommerce and Marketing Strategies
Management Information
Business Intelligence
Web Analytics Implementation
Proof of Concepts (server performance monitoring for competitive advantage)

Miles Bennett’s Experience

• CEO

  TargetStone Limited

  (Public Company; 1-10 employees; Management Consulting industry)

  May 2008 — Present (1 year 7 months)

  TargetStone is the new name for milesBENNETT and other ventures. We provide companies with search engine marketeers, internet marketing strategists, business analysts, project managers, web analytics consultants across a wide range of verticals.

• Web Analytics Association (WAA) Regional Co-ordinator (UK and Ireland)

  Web Analytics Association

  (Management Consulting industry)

  August 2007 — November 2009 (2 years 4 months)

  On the International Committee for raising awareness of the WAA outside North America. My fellow committee members will be showing prospective members what a WAA membership offers, what added value we can give existing subscribers and educating people about the benefits of Web Analytics.
  
  01/11/07 - Hosted the first WAA event in the UK. Many very interesting people turned up and lots of networking. Thanks to Jim Sterne and Neil Mason for a great speech and introduction.
  
  If you want to get more involved or want to know when the next event is - get in touch.

• WebTrends // Web Analytics Consultant

  Unilever UKCR

  (Management Consulting industry)

  January 2009 — July 2009 (7 months)

  I was hired to review the implementation of WebTrends across Unilever.com and all the country sites. This involved working closely with third parties and various stakeholders across the business doing requirements gathering exercises and then turning this agreed actions into actionable insight. I was also hired to review the internal communities sites and provide recommendations on best practises and provide a way forward. Unilever also has a social networking site providing its 100,000+ employees with news about brands and company information. This social networking site required retagging of the site and a re-evaluation of the reporting.

• Web Analytics / WebTrends Consultant

  Barclaycard

  (Public Company; 10,001 or more employees; BARC; Financial Services industry)

  February 2008 — November 2008 (10 months)

  Barclaycard wanted to get real benefit from their chosen web analytics tool across a number of their strategic business units. My role was to specify the tagging for online applications, brochureware pages, account servicing. Provide a reporting interface, build in a high level of automation via VBA into Excel and Access models as well as schedule reports for regular mailing to stakeholders.
  
  I also built and delivered a training module for testing the tagging solution, how to get insight from the reporting and also liased heavily with development teams in ensuring that they understood the need for tagging and how to tag correctly.
  
  The business areas included UK Cards, Business, International, BHS Credit Card, Hilton Honors Card, IHG Partnerships, Argos Mastercard, Thomas Cook Credit Card aswell as various projects.

• Head of Consultancy

  milesBENNETT

  (Management Consulting industry)

  February 2006 — June 2008 (2 years 5 months)

  milesBENNETT is now trading as TargetStone Limited.
  
  milesBENNETT is a management consultancy providing firms with a variety of services including management information strategies (executive dashboards, excel based flash reports) web analytics, web analytics vendor selection, CV verification and recruitment.
  
  milesBENNETT provides consultants and contractors for a wide variety of roles. Engagement could be either short term or long term depending on your requirements. Many of our consultants are recognised professionals within their respective fields –some speaking at events around the world.
  
  milesBENNETT also runs two very successful blogs (with future ones planned) on Web Analytics and the other reporting and commenting on news items from around the world relating to the internet.
  
  So if you want a consultancy that knows data and know how to help client get the most from their data then get in touch.

• Web Analytics Manager and eConsultant

  Barclays

  (Public Company; 10,001 or more employees; Banking industry)

  April 2007 — November 2007 (8 months)

  Have been brought in to show the ecommerce team what can be done with effective web analytics, reporting and consumer insight.
  
  Focusing mainly on the retail www.barclays.co.uk site (and subsequent sales microsites). Am providing consultancy and roleout to the other areas of the bank i.e. group communications and wealth.
  
  Am deeply involved with the implementation of their chosen analytics solution, liaising with management, legal, security and IT in arranging agreement on the tag.
  
  Working on improvements of understanding trialing and using additional tools for better understanding of online customer behaviour and server performance.

• Group Web Analytics Officer

  Royal Bank of Scotland

  (Public Company; 10,001 or more employees; Banking industry)

  May 2006 — March 2007 (11 months)

  To analyse existing reports and analysis. Review and offer improvements and identify any information gaps. Liaise with senior management to present findings and opinions.
  
  Liaise with the business areas on the development of customer surveys and report back findings.
  
  To evaluate vendors and run proof on concepts to determine their value to the "toolbox". To work alongside brands in delivering business understanding about the web channel and the potential benefits of a tool and competitors.
  
  To rollout a group wide web analytics tool including evangilising the product, arranging internal and externally led training and 1-2-1 sessions where required.
  
  Develop relationship with marketing teams and data owners to identify quick wins (or low hanging fruit... (Jim Sternism).)
  
  Tools used: Net Rank, Hitwise, Nielsen NetRatings, Touch Clarity, Websitestory, Transversal, internal RBS systems.

• Web Analytics Consultant

  Space01

  (Privately Held; 11-50 employees; Internet industry)

  February 2006 — March 2006 (2 months)

  I was contracted to provide Space01 clients - Pink Home Loans (Skipton Building Society), Kwik Fit Insurance and Pru Health - with an understanding of how web analytics and holistic website measurement can benefit an organisation in more than just the bottom line. The contract involved dealing with a South African office of Pru Health as well as meeting in mainland UK.

• eCustomer Experience & Web Analytics Manager

  Abbey

  (Public Company; 10,001 or more employees; Banking industry)

  September 2004 — February 2006 (1 year 6 months)

  Worked with marketing, legal and compliance teams to ensure that content and products were updated and that Abbey.com remained in the eyes of existing and new customers.
  
  Provided consultancy to the aforementioned teams to enlighten them to what is possible via the internet - search engine optimisation, keyword analysis and disability discrimination requirement. Managing their expectations and providing them measurement of campaigns/products as required.
  
  Produced Management Information for senior managers reporting on sales funnels, web activity, internet marketing costs, calls, emails and lead generation.

• Management Information and Business Intelligence Consultant

  Abbey

  (Public Company; 10,001 or more employees; Banking industry)

  October 2001 — September 2004 (3 years )

  Involved in database modelling, creating reports and validation of product specific management information.
  
  Involved in managing the company's sales staff quarterly incentive schemes (Branch, Life and Mortgage Advisers).
  
  Experienced in advanced uses of Microsoft Excel and Access. In addition, creation of dynamic web management information reports.

• Visa Investigator

  Abbey

  (Public Company; 10,001 or more employees; Banking industry)

  June 2001 — October 2001 (5 months)

  Visa trained. Handled customer claims, liaising directly with customers and internal departments. Attempting to recover lost funds in non-fraud related situations and arranging refund of any charges incurred.

Additional Information

Miles Bennett’s Websites:

• My Company
• My Blog
• My Website

Miles Bennett’s Groups:

•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    InternetRetailing - for leaders in e-commerce and multichannel retail
•    Web Analytics Wednesday (WAW) - London
•    AWA - Advanced Web Analytics (+1000 Web Analytics members)
•    Microsoft Excel Users
•    E-Commerce Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Business Intelligence & Analytics Group
•    Treasury Management Network
•    Mobile Analytics
•    Voice of Customer Analytics
•    Digital Banking Innovation
•    Advanced Web Metrics with Google Analytics
•    Omniture Enthusiasts
•    The Barclays Global Network Group
•    Webtrends
•    Abbey (National) Alumni Network
•    Global Analytics Network (+5K analytic professionals)
•    Royal Bank of Scotland Group (RBS)
•    VOD and Media Professionals
•    WordPress
•    Future Social Media
•    Webtrends University
•    British Library UK Entrepreneur Network
•    Weboptimiser
•    Retail Banking Group
•    Digital Personnel
•    Video Metrics
•    eMetrics Speaker
•    TargetStone
•    Web Analytics
•    Web + Analytics = Profits
•    NextStage Analytics Friends

Miles Bennett’s Honors:

05/09 - Predictive Analytics - eMetrics London

02/09 - Web 2.0 Measurement Panel - SES London (Search Engine Strategies)

08/08 - being appointed to the WAA international committee with the role of WAA Regional Co-ordinator (UK and Ireland).

Presented "Web Analytics and Financial Services" at eMetrics London 2007 - email me to discuss further

Wrote "Telemarketing and Financial Services" for Staffordshire University 1999 (undergraduate dissertation)

Wrote "Telemarketing Glossary" for the Direct Marketing Association

14 Customer Service Awards ( internal and external customers - Abbey 2000-2002)

Miles Bennett’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch