CEO at TargetStone Limited
London, United Kingdom
- Current
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- CEO at TargetStone Limited
- Head of Consultancy at SPIWEB Consultancy ltd
- Web Analytics / WebTrends Consultant at Barclaycard
- Web Analytics Association (WAA) Regional Co-ordinator (UK and Ireland) at Web Analytics Association
- Head of Consultancy at milesBENNETT (Self-employed)
- Past
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- Web Analytics Manager and eConsultant at Barclays
- Group Web Analytics Officer at Royal Bank of Scotland
- Web Analytics Consultant at Space01
- eCustomer Experience & Web Analytics Manager at Abbey
- Management Information and Business Intelligence Consultant at Abbey
- Visa Investigator at Abbey
- Education
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- Staffordshire University
- Recommended
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6 people have recommended Miles - Connections
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466
connections
- Industry
- Management Consulting
- Websites
Miles Bennett’s Summary
Have recently launched my website - www.milesbennett.co.uk. Writing articles about web analytics, management information, executive dashboards and commenting on the financial services sector. Have a look at my blog and site and any comments please feed them back to me at blog at milesbennett.co.uk.
Web Analytics - measured and provided senior management with indepth analysis of many UK and European retail financial services websites including - Barclays Bank, Mint Credit Card, Royal Bank of Scotland, NatWest, Abbey.com, Lombard Direct, Ulster Bank, Coutts. Aided with building customer acquisition / retention strategies and enhanced the customer experience through customer surveys, analysis and internal focus groups.
Business Intelligence - created, validated and ran management reports measuring individual product success across a sales network including 700+ branches. Provided senior management with reports and direct input into improvements in sales strategies.
Miles Bennett’s Specialties:
Web Analytics
Competitor Analysis
Customer Segmentation and Analysis
Data Identification and Analysis
Ecommerce and Marketing Strategies
Management Information
Business Intelligence
Web Analytics Implementation
Proof of Concepts (server performance monitoring for competitive advantage)
Miles Bennett’s Experience
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CEO
TargetStone Limited
(Public Company; 1-10 employees; Management Consulting industry)
May 2008 — Present (4 months)
TargetStone is the new name for milesBENNETT and other ventures. We provide companies with search engine marketeers, internet marketing strategists, business analysts, project managers, web analytics consultants across a wide range of verticals.
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Head of Consultancy
SPIWEB Consultancy ltd
(Management Consulting industry)
February 2008 — Present (7 months)
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Web Analytics / WebTrends Consultant
Barclaycard
(Public Company; 10,001 or more employees; BARC; Financial Services industry)
February 2008 — Present (7 months)
Barclaycard wanted to get real benefit from their chosen web analytics tool across a number of their strategic business units. My role was to specify the tagging for online applications, brochureware pages, account servicing. Provide a reporting interface, build in a high level of automation via VBA into Excel and Access models as well as schedule reports for regular mailing to stakeholders.
I also built and delivered a training module for testing the tagging solution, how to get insight from the reporting and also liased heavily with development teams in ensuring that they understood the need for tagging and how to tag correctly.
The business areas included UK Cards, Business, International, BHS Credit Card, Hilton Honors Card, IHG Partnerships, Argos Mastercard, Thomas Cook Credit Card aswell as various projects. -
Web Analytics Association (WAA) Regional Co-ordinator (UK and Ireland)
Web Analytics Association
(Educational Institution; 11-50 employees; Management Consulting industry)
August 2007 — Present (1 year 1 month)
On the International Committee for raising awareness of the WAA outside North America. My fellow committee members will be showing prospective members what a WAA membership offers, what added value we can give existing subscribers and educating people about the benefits of Web Analytics.
01/11/07 - Hosted the first WAA event in the UK. Many very interesting people turned up and lots of networking. Thanks to Jim Sterne and Neil Mason for a great speech and introduction.
If you want to get more involved or want to know when the next event is - get in touch. -
Head of Consultancy
milesBENNETT (Self-employed)
(Self-Employed; Myself Only; Management Consulting industry)
February 2006 — Present (2 years 7 months)
milesBENNETT is a management consultancy providing firms with a variety of services including management information strategies (executive dashboards, excel based flash reports) web analytics, web analytics vendor selection, CV verification and recruitment.
milesBENNETT provides consultants and contractors for a wide variety of roles. Engagement could be either short term or long term depending on your requirements. Many of our consultants are recognised professionals within their respective fields –some speaking at events around the world.
milesBENNETT also runs two very successful blogs (with future ones planned) on Web Analytics and the other reporting and commenting on news items from around the world relating to the internet.
So if you want a consultancy that knows data and know how to help client get the most from their data then get in touch. -
Web Analytics Manager and eConsultant
Barclays
(Public Company; 10,001 or more employees; Banking industry)
April 2007 — November 2007 (8 months)
Have been brought in to show the ecommerce team what can be done with effective web analytics, reporting and consumer insight.
Focusing mainly on the retail www.barclays.co.uk site (and subsequent sales microsites). Am providing consultancy and roleout to the other areas of the bank i.e. group communications and wealth.
Am deeply involved with the implementation of their chosen analytics solution, liaising with management, legal, security and IT in arranging agreement on the tag.
Working on improvements of understanding trialing and using additional tools for better understanding of online customer behaviour and server performance. -
Group Web Analytics Officer
Royal Bank of Scotland
(Public Company; 10,001 or more employees; Banking industry)
May 2006 — March 2007 (11 months)
To analyse existing reports and analysis. Review and offer improvements and identify any information gaps. Liaise with senior management to present findings and opinions.
Liaise with the business areas on the development of customer surveys and report back findings.
To evaluate vendors and run proof on concepts to determine their value to the "toolbox". To work alongside brands in delivering business understanding about the web channel and the potential benefits of a tool and competitors.
To rollout a group wide web analytics tool including evangilising the product, arranging internal and externally led training and 1-2-1 sessions where required.
Develop relationship with marketing teams and data owners to identify quick wins (or low hanging fruit... (Jim Sternism).)
Tools used: Net Rank, Hitwise, Nielsen NetRatings, Touch Clarity, Websitestory, Transversal, internal RBS systems. -
Web Analytics Consultant
Space01
(Privately Held; 11-50 employees; Internet industry)
February 2006 — March 2006 (2 months)
I was contracted to provide Space01 clients - Pink Home Loans (Skipton Building Society), Kwik Fit Insurance and Pru Health - with an understanding of how web analytics and holistic website measurement can benefit an organisation in more than just the bottom line. The contract involved dealing with a South African office of Pru Health as well as meeting in mainland UK.
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eCustomer Experience & Web Analytics Manager
Abbey
(Public Company; 10,001 or more employees; Banking industry)
September 2004 — February 2006 (1 year 6 months)
Worked with marketing, legal and compliance teams to ensure that content and products were updated and that Abbey.com remained in the eyes of existing and new customers.
Provided consultancy to the aforementioned teams to enlighten them to what is possible via the internet - search engine optimisation, keyword analysis and disability discrimination requirement. Managing their expectations and providing them measurement of campaigns/products as required.
Produced Management Information for senior managers reporting on sales funnels, web activity, internet marketing costs, calls, emails and lead generation. -
Management Information and Business Intelligence Consultant
Abbey
(Public Company; 10,001 or more employees; Banking industry)
October 2001 — September 2004 (3 years)
Involved in database modelling, creating reports and validation of product specific management information.
Involved in managing the company's sales staff quarterly incentive schemes (Branch, Life and Mortgage Advisers).
Experienced in advanced uses of Microsoft Excel and Access. In addition, creation of dynamic web management information reports. -
Visa Investigator
Abbey
(Public Company; 10,001 or more employees; Banking industry)
June 2001 — October 2001 (5 months)
Visa trained. Handled customer claims, liaising directly with customers and internal departments. Attempting to recover lost funds in non-fraud related situations and arranging refund of any charges incurred.
Additional Information
Miles Bennett’s Websites:
Miles Bennett’s Groups:
WAA - Web Analytics Association,
e-Consultancy.com
Erik Peterson's Web Analytics Forum
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WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group -
milesBENNETT -
WAA Business Club -
InternetRetailing -
AWA - Advanced Web Analytics -
E-Commerce Network -
Web Analytics Professional (+2000 members) Join now! -
Treasury Management Network -
Know Satisfaction - Voice of Customer Analytics -
Advanced Web Metrics with Google Analytics -
Abbey (National) Alumni Network -
SPIWEB CONSULTANCY GROUP
Miles Bennett’s Honors:
08/08 - being appointed to the WAA international committee with the role of WAA Regional Co-ordinator (UK and Ireland).
Presented "Web Analytics and Financial Services" at eMetrics London 2007 - email me to discuss further
Wrote "Telemarketing and Financial Services" for Staffordshire University 1999 (undergraduate dissertation)
Wrote "Telemarketing Glossary" for the Direct Marketing Association
14 Customer Service Awards ( internal and external customers - Abbey 2000-2002)
Miles Bennett’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
