
Director of Search Engine Optimization (SEO) Strategy at 360i (Please view full profile)
Greater New York City Area

Director of Search Engine Optimization (SEO) Strategy at 360i (Please view full profile)
Greater New York City Area
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I view the field of search engine optimization (SEO) as an extension of Peter Drucker's opinion that the mission of any company is to get and keep customers. SEO is core to every business, because reaching out to self-directed searchers is today the first line of attack in getting and keeping customers. Today with 360i, I regularly consult on search strategy and enthusiastically tackle the biggest natural-search problems in the industry. If your natural search endeavors feel like you're pushing on a rope, then reach out to me for a chat.
I live between build and buy--building when I have to, and buying and specializing when I can. In particular, I've built systems for real-time keyword tracking, content management, lead generation, sales force automation, and customer relationship management. My current favorite employed technologies include OS X, JavaScript, Python, Apache2, XML, XSLT, Linux, Adobe Creative Suite 4 (CS4) including PhotoShop, Illustrator and Flash. My past includes IIS, SQL Server, ASP, WSH and VBScript.
(Privately Held; Marketing and Advertising industry)
July 2008 — Present (1 year 5 months)
Optimizing big name-brands for high traffic generic terms is one of the biggest challenges in SEO. Such clients have simultaneously the best assets and the most constraints, often making the challenge feel like pushing on a rope. While anyone can optimize for niche product sales-leads, only a few have the capability to drive meaningful amounts traffic on generic non-brand terms to established and constrained big-brand sites.
(Internet industry)
June 2006 — Present (3 years 6 months)
Created the popular HitTail.com keyword tracker and suggestion website, plus a whole suite of the usual SEO support tools such as a ranking monitor and crawlers for site analysis. Developed and introduced actual real-time search intelligence tools to business tools back in 2006, and was recognized as one of the most innovative analytics products of 2006 by Business Week Magazine.
(Public Company; 1001-5000 employees; Publishing industry)
November 2007 — May 2008 (7 months)
Organically doubled traffic across multiple sites, optimized AdWords campaigns, trained Editors, Producers and Technical staff on SEO best practices, created new publishing and tracking systems.
(Online Media industry)
August 2004 — October 2007 (3 years 3 months)
"Productized" natural search optimization, built team, overhauled Intranet, created Extranet, worked agency-side SEO, created the Web 2.0 HitTail.com keyword research site, closed new business and up-sold.
(Public Company; Computer Software industry)
June 1999 — August 2004 (5 years 3 months)
While incentivized by a percentage of company gross profits as "Webmaster", I created public website, lead-capture system, sales force automation system, order management, manufacturing and fulfillment systems, secure Web store, content management system, unique tracking system, and user-identifier system. Created and managed a private community of resellers and public community of product advocates. Targeted and secured lasting top search positions on variety of key terms, across all major search engines. Pioneered organic long tail keyword landing page strategy, and in doing so, played major role in giving a name to the new emerging industry of digital signage.
(Privately Held; Computer Software industry)
1998 — 1999 (1 year )
Overhauled and search-optimized website, integrated website with sales force automation, worked with many groups including Sales, Marketing, Telemarketing, Inside Sales, and IT departments. Created the company's first Intranet. Learned who Michael Bosworth was, and put a name and methodology (Solution Selling) to a process that I had been intuitively carrying out anyway.
(Educational Institution; Higher Education industry)
September 1988 — June 1992 (3 years 10 months)
Design student. Studied under John Langdon, one of the most remarkable designers on the planet, responsible for teaching me how to make the reversible logo "ambigram" featured in my profile pic.
(Computer Hardware industry)
June 1989 — June 1991 (2 years 1 month)
President of Philadelphia area Amiga Computer users group, where I was privileged to lead a kooky, artistic and genius group of technological rebels (about 200 people) holding their meetings in the heart of hostile territory--Drexel University, the first campus that required all their students to buy computers... Macs!
(Public Company; Computer Hardware industry)
1988 — 1991 (3 years )
Student intern at Commodore during the Harry Copperman days in the Education Marketing department during the heyday of the Amiga computer and the Video Toaster. Witnessed first hand the demise of a technology empire and first love. Attended shareholder meetings at the incredibly difficult-to-penetrate Lyford Cay Club in the Bahamas to make impassioned and ultimately meaningless appeals to Irving Gould and Al Haig.
BS , Graphic Design , 1988 — 1992
An interesting school to have attended--mostly, a commuter Engineering school. It fed my need for a technological environment, having been the first school to have required their students to buy a computer, which happened to be Macintosh. But also features a strong, pragmatic media art and design school, spanning that technical/artistic divide that is so prevalent and required to be a successful Web developer these days.
dogs, cats, camping, new technology, seo, search engine optimization, blogging, science
Scala, HitTail, SEMPO
Product voted one of the most innovative of the year by BusinessWeek 2006.