Director of Search Engine Optimization (SEO) Strategy at 360i
Greater New York City Area
- Current
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- Director of SEO Strategy at 360i
- Inventor and Creator at HitTail.com
- Past
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- Lead Marketing Engineer at Hachette Filipacchi Media
- Vice President at Connors Communications
- Director of eBusiness at Scala
- Webmaster at Prophet 21
- Design Student at Drexel University
- President at Philadelphia Amiga Users Group
- Student Intern at Commodore
- Education
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- Drexel University
- Recommended
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Mike Levin’s Summary
Don't miss the 50+ recommendations on my full profile.
I view the field of search engine optimization (SEO) as an extension of Peter Drucker's opinion that the mission of any company is to get and keep customers. SEO is core to every business, because it (along with social media) is today the first line of attack in getting and keeping customers. Today with 360i, I regularly consult on search strategy and enthusiastically tackle the biggest natural-search problems in the industry.
Mike Levin’s Specialties:
SEO, Sales lead generation, customer acquisition & retention via search engine optimization, lead capture, sales force automation, customer relationship management, public relations, online marketing. Technologies include Ajax, JavaScript, XML, XSLT, Linux, Apache, IIS, MySql, SQL Server, Perl, Python, PHP, Ruby, ASP, WSH, VBScript. Adobe creative suite including PhotoShop & Illustrator. Quark XPress, Flash & ActionScript.
Mike Levin’s Experience
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Director of SEO Strategy
360i
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2008 — Present (1 year 1 month)
Search optimizing big name-brands is one of the biggest challenges in SEO. They simultaneously have the best assets in the industry--content, products, highly linked homepages. But it's also like pushing on a rope. Anyone can pull in sales-leads on niche products, but whether or not you can help move the needle on these types of big-brand Clients on meaningful non-brand generic terms separates the men from the boys in this field.
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Inventor and Creator
HitTail.com
(Internet industry)
June 2006 — Present (3 years 2 months)
Created the popular HitTail.com keyword tracker and suggestion website, plus a whole suite of the usual SEO support tools such as a ranking monitor and crawlers for site analysis.
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Lead Marketing Engineer
Hachette Filipacchi Media
(Public Company; 1001-5000 employees; Publishing industry)
November 2007 — May 2008 (7 months)
Organically doubled traffic across multiple sites, optimized AdWords campaigns, trained Editors, Producers and Technical staff on SEO best practices, created new publishing and tracking systems.
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Vice President
Connors Communications
(Online Media industry)
August 2004 — October 2007 (3 years 3 months)
"Productized" natural search optimization, built team, overhauled Intranet, created Extranet, worked agency-side SEO, created the Web 2.0 HitTail.com keyword research site, closed new business and up-sold.
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Director of eBusiness
Scala
(Public Company; Online Media industry)
June 1999 — August 2004 (5 years 3 months)
Created public website, lead-capture system, sales force automation system, order management, manufacturing and fulfillment systems, secure Web store, content management system, unique tracking system, and user-identifier system. Created and managed a private community of resellers and public community of product advocates. Targeted and secured lasting top search positions on variety of key terms, across all major search engines. Pioneered organic long tail keyword landing page strategy, and in doing so, played major role in giving a name to a new emerging industry.
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Webmaster
Prophet 21
(Online Media industry)
1998 — 1999 (1 year)
Overhauled and search-optimized website, integrated website with sales force automation, worked with many groups including Sales, Marketing, Telemarketing, Inside Sales, and IT departments. Created the company's first Intranet.
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Design Student
Drexel University
(Educational Institution; 1001-5000 employees; Education Management industry)
September 1988 — June 1992 (3 years 10 months)
Design student.
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President
Philadelphia Amiga Users Group
(Non-Profit; 51-200 employees; Computer Hardware industry)
June 1989 — June 1991 (2 years 1 month)
President of Philadelphia area Amiga Computer users group.
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Student Intern
Commodore
(Public Company; 501-1000 employees; Computer Hardware industry)
1988 — 1991 (3 years)
Mike Levin’s Education
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Drexel University
BS , Graphic Design , 1988 — 1992
Additional Information
Mike Levin’s Websites:
Mike Levin’s Interests:
dogs, cats, camping, new technology, seo, search engine optimization, blogging, science
Mike Levin’s Honors:
Product voted one of the most innovative of the year by BusinessWeek 2006.
Mike Levin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
