
Head of Programming, Domestic Television at Sanoma Television / Channel Four Finland aka. Nelonen
Finland

Head of Programming, Domestic Television at Sanoma Television / Channel Four Finland aka. Nelonen
Finland
Storytelling is my passion. And I love television - from reality shows to dramas to breaking news events. And of course I spend too much time on YouTube and read too much celebrity gossip. No matter what the medium, I get hooked on a good story. Those are the stories I also want to create.
My specialty is the unique combination of experience in content and business. My skills include hands-on television production and the international business of television rights.
My background is in television journalism and reality shows. I’m experienced in field production (hosting, reporting, editing and producing).
And for the past four years, I have worked in international and domestic program acquisitions.
(Broadcast Media industry)
December 2008 — Present (1 year 1 month)
Main responsibilities include defining Nelonen’s general programming plan and leading the channel's domestic program department
– Securing the highest quality of domestic programs and international formats for broadcasting
– Identifying trends impacting on the channel's editorial line
– Defining and planning channel programming and production
– Developing and monitoring programming budgets
– Overseeing development of effective schedules and events on a regular basis
– Contributing to marketing and sales activities.
(Privately Held; 201-500 employees; Broadcast Media industry)
December 2007 — December 2008 (1 year 1 month)
Developing domestic programming, executive producing 2-3 domestic shows per season and acquiring new international and local formats
-Developing and supporting projects and production companies
-Contributing to channel’s online, marketing and sales activities
-Executive producing pilots and programmes (In Spring 2008 “Finland's Next Top Model”; for Fall 2008 dating show “Single Moms”, a local live talkshow “Maria!” and “Top Model 2009”)
(Broadcast Media industry)
June 2005 — December 2007 (2 years 7 months)
Acquisitions of new programs, including major Hollywood studio negotiations and largest European distributors. Genres included drama, reality and documentaries. Large volume deals for the launch of new channels - free male-skewing channel JIM and mini-pay KinoTV in early 2007.
– Buyer for Free-TV, PPV/VOD/SVOD and web-tv
– Securing the highest quality of programs and broadcasting for Nelonen's tv-channels
– Identifying trends in viewing practices impacting on the channel's editorial line
– Defining and planning channel programming and its marketing elements
(Media Production industry)
August 2001 — March 2005 (3 years 8 months)
A reporter for Channel Four's Evening News. General assigments included stories from business to politics, and from 9/11 to Britney Spears. In 2003 I specialized in entertainment business, culture and celebrity interviews. In 2003-2004 I also hosted the entertainment news show "4Pop".
(Media Production industry)
1996 — 2004 (8 years )
Examples of my independent projects include:
-Producer, live studio commentary for Academy Awards 2005-2006
-Producer, Finland's Funniest Home Videos, TV & Online 2005-2006
-The co-host of the Jussi Gala (Finnish Oscars) in 2005, 2006 and 2007.
-Reporter, special assigments for Radio Aalto 2007
-Columnist for magazines Veli and Z-lehti 2006-2007
-Host & script, Spin-off for The Survivor reality show Finland 2005
-Host & reporter, entertainment news magazine 4Pop (2003-2004)
-Host & reporter, entertainment news magazine Hollywood Express based in Los Angeles (2000-2001)
-Reporter, stringer of entertainment news from Hollywood for CityTV & MuchMusic (Canada) 1996-2001
(Broadcast Media industry)
January 1997 — April 2001 (4 years 4 months)
Planning and conducting television interviews with major Hollywood talent including for example Madonna, Julia Roberts, Brad Pitt, Val Kilmer, Stevie Nicks, Matt Damon, Jerry Bruckheimer and Gwen Stefani. Also post-production on Media100.
(Public Company; Broadcast Media industry)
May 1995 — June 1996 (1 year 2 months)
A CityTV/MuchMusic co-production with MTV3. "JYRKI" was a daily live music video and entertainment news show with local touch, global view. I trained at MuchMusic in Toronto.
Bachelor of Arts in Communication Studies , Communication Studies, Broadcast Journalism, Marketing , 1996 — 2000