
VP at IdeaStar
Cleveland/Akron, Ohio Area

VP at IdeaStar
Cleveland/Akron, Ohio Area
Current Bio: Mike joined IdeaStar in the summer of 2003 and has been leading e-Commerce efforts within the insurance industry, primarily the health and life vertical. With over twenty years in technology and sales in three different industries, Mike brings a broad spectrum of knowledge and experience to e-Commerce projects. Mike has been intimately involved in more than a dozen successful insurance e-Commerce initiatives. Mike was a co-chair for the PIMA 2006 and 2007 MarkeTTech Symposiums in Chicago: http://www.pima-assn.org and will be again in 2008. Mike also manages one of the most widely-read Blogs in the insurance technology space: http://insuratech.blogspot.com. An avid photographer, Mike also maintains a personal/professional photo site http://mikewise07.smugmug.com.
Strategic Web Marketing, Web Usability, Project Oversight, Blogging, Podcasting, Action Photography
(Privately Held; 11-50 employees; Online Media industry)
June 2003 — Present (5 years 2 months)
I joined IdeaStar in the summer of 2003 and have been leading e-Commerce efforts within the insurance industry, primarily the health and life vertical. I have been intimately involved in more than a dozen successful insurance e-Commerce initiatives. I was/am a co-chair for the PIMA MarkeTTech Symposiums. I also write one of the most widely read Blogs in the insurance technology space. An avid photographer, I also maintain a personal/professional photo site.
My day-to-day efforts center on marketing and sales for the Insurance Technology line-of-business. Secondarily, I handle association relationship management, client relationship management, business development, contract negotiation, market research, and of course blogging, and podcasting.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2002 — June 2003 (1 year 5 months)
Sales and Marketing of Medicare secondary claims outsourced processing. HDM was a clearinghouse with data integrations with all the government contractors for Medicare claims. As such, HDM offered a unique value proposition to the Medicare Supplemental insurance marketers. With an electronic claims process, HDM clients had a much more efficient claims adjudication process, saving time and money. However, IT departments as usual were protective of their turf and suspicious of third-party providers. Web-MD also provided a similar service. Thus the art of relationship building and networking amongst the community of MedSupp insurance companies was the primary value I brought to the table.
Successful deals included Humana, CHCS Services and several other new clients large and small. Worked out of a home-office with a laptop and no travel budget.
(Privately Held; 51-200 employees; Computer Software industry)
2001 — 2001 (less than a year)
The founders of Generation21 originally developed a knowledge management platform while employees in the NASA program. I heard about the company while working for ontimetraining.com and was recruited to sell nationally for Gen21. An extremely complex product, the knowledge management technology functioned as a proprietary training and knowledge library for a corporation. As an example, I worked on the Ford ATEO transmission RFP where Ford was interested in breaking down all the current knowledge associated with the automatic transmission engineering operation, in whatever form, and dumping it into the Gen21 platform. The hard part was the transformation of the learning objects into the Gen21 format so that they could be reused and combined as needed by a new hire or job transferee. Unfortunately, will 9/11, the floor dropped out of the e-learning and knowledge management industry and I was laid off for about four months.
(Public Company; Outsourcing/Offshoring industry)
1996 — 1999 (3 years)
Regional Sales Manager, Cleveland, OH, managed a team of 8-10 territory sales reps.
(Public Company; 10,001 or more employees; adp; Outsourcing/Offshoring industry)
1995 — 1996 (1 year)
Classroom instructor/facilitator/trainer at corporate training center, led two-week curriculum on baseline sales training, helped developed Advanced Sales Training content
(Public Company; 10,001 or more employees; adp; Outsourcing/Offshoring industry)
1991 — 1995 (4 years)
Territory Sales Manager, Mesa, AZ and points east
(Outsourcing/Offshoring industry)
1995 — 1995 (less than a year)
1981 — 1983
1976 — 1979
Sports Photography, Christian Music
PIMA, ICMG, Hudson Chapel, Medicare Congress, Soccer Team, CVCA