VP Insurance Technologies, IdeaStar
Cleveland/Akron, Ohio Area
- Current
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- Board of Directors at Professional Insurance Marketing Association
- VP Insurance Technology at IdeaStar
- Past
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- Business Development Manager at HDM
- Business Development Manager at Generation21 Learning Systems
- Regional Sales Manager at ADP
- Education
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- University of Washington
- Northfield Mt Hermon
- Recommended
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12 people have recommended Mike - Connections
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500+
connections
- Industry
- Outsourcing/Offshoring
- Websites
Mike Wise’s Summary
Current Bio: Mike joined IdeaStar in the summer of 2003 and has been leading e-Commerce efforts within the insurance industry, primarily the health and life vertical. With over twenty years in technology and sales in three different industries, Mike brings a broad spectrum of knowledge and experience to e-Commerce projects. Mike has been intimately involved in more than a dozen successful insurance e-Commerce initiatives. Mike was a co-chair for the 2006, '07, & '08 PIMA MarkeTTech Symposiums: http://www.pima-assn.org. Mike also served on a distinguished panel of judges for the 2007 and 2008 A.M. Best EFusion Competitions (www.ambest.com/efusion). Since 2005, Mike has written one of the most widely-read Blogs in the insurance technology space: http://blog.insurance-technologies.com. An avid photographer, Mike maintains a photo blog @ http://mikewise07.smugmug.com.
Mike Wise’s Specialties:
Strategic Web Development and Web Marketing, Web Usability, Search Engine and Social Media Optimization and Marketing, Blogging, Podcasting, Sports and Event Photography
Mike Wise’s Experience
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Board of Directors
Professional Insurance Marketing Association
(Non-Profit Organization Management industry)
March 2009 — Present (5 months)
The Professional Insurance Marketing Association (PIMA) is the forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities and perfect their expertise. Founded in 1975, PIMA remains the leading national membership association of Agents, Brokers, Third-Party Administrators, Insurance Underwriting Companies and Business Partners involved in the direct marketing of insurance products through Sponsored Programs. Our members serve Associations, Employers, Trusts, Financial Institutions and other affinity groups.
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VP Insurance Technology
IdeaStar
(Privately Held; Internet industry)
June 2003 — Present (6 years 2 months)
Mike joined IdeaStar in the summer of 2003 and has been leading e-Commerce efforts within the insurance industry, primarily the health and life vertical. Mike served as a co-chair for the PIMA MarkeTTech Symposiums for three years, including the wildly successful 2008 meeting in Baltimore featuring Kristin Brewe, creator of "Erin Esurance". Mike also writes one of the most widely read Blogs in the insurance technology space.
Day-to-day efforts center on marketing and sales for the Insurance Technology line-of-business. Secondarily, Mike handles association relationship management, client relationship management, business development, contract negotiation, market research, and of course blogging and podcasting. Primary target audience: CEO's and Chief Marketing Officers of insurance companies or large distribution agencies, discussing outsourcing Web development to IdeaStar versus in-house IT departments. -
Business Development Manager
HDM
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2002 — June 2003 (1 year 5 months)
Sales and Marketing of Medicare secondary claims outsourced processing. HDM was a clearinghouse with data integrations with all the government contractors for Medicare claims. As such, HDM offered a unique value proposition to the Medicare Supplemental insurance marketers. With an electronic claims process, HDM clients had a much more efficient claims adjudication process, saving time and money. However, IT departments as usual were protective of their turf and suspicious of third-party providers. Web-MD also provided a similar service. Thus the art of relationship building and networking amongst the community of MedSupp insurance companies was the primary value Mike brought to the table.
Successful deals included Humana, CHCS Services and several other new clients large and small. Worked out of a home-office with a laptop and no travel budget. -
Business Development Manager
Generation21 Learning Systems
(Privately Held; 51-200 employees; Computer Software industry)
2001 — 2001 (less than a year)
The founders of Generation21 originally developed a knowledge management platform while employees in the NASA program. I heard about the company while working for ontimetraining.com and was recruited to sell nationally for Gen21. An extremely complex product, the knowledge management technology functioned as a proprietary training and knowledge library for a corporation. As an example, I worked on the Ford ATEO transmission RFP where Ford was interested in breaking down all the current knowledge associated with the automatic transmission engineering operation, in whatever form, and dumping it into the Gen21 platform. The hard part was the transformation of the learning objects into the Gen21 format so that they could be reused and combined as needed by a new hire or job transferee. Unfortunately, with 9/11, the floor dropped out of the e-learning and knowledge management industry and I was laid off for about four months.
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Regional Sales Manager
ADP
(Public Company; ADP; Information Technology and Services industry)
1996 — 1999 (3 years)
Regional Sales Manager, Cleveland, OH, managed a team of 8-10 territory sales reps. Exceeded quota every year, President's Club one year. Several team members subsequently promoted to Sales Manager, Sales Executive or moved to other similar positions within the industry. Instrumental in revitalizing ADP Cleveland small business sales from under-achieving to a top-performing region.
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National Sales Trainer
ADP
(Public Company; 10,001 or more employees; adp; Outsourcing/Offshoring industry)
1995 — 1996 (1 year)
Classroom instructor/facilitator/trainer at corporate training center, led two-week curriculum on baseline sales training, helped developed Advanced Sales Training content
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District Manager
ADP
(Public Company; 10,001 or more employees; adp; Outsourcing/Offshoring industry)
1991 — 1995 (4 years)
Territory Sales Manager, Mesa, AZ and points east
Mike Wise’s Education
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University of Washington
1981 — 1983
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Northfield Mt Hermon
1976 — 1979
Additional Information
Mike Wise’s Websites:
Mike Wise’s Interests:
Sports Photography, Christian Music
Mike Wise’s Honors:
ADP President's Club 1993, 1994, 1995, 1996
IdeaStar Employee of the Year, 2006
A.M. Best EFusion Award Judge 2007, 2008
PIMA President's Distinguished Service Award, 2009
Mike Wise’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
