Senior Marketing Manager at US Auto Parts, Inc.
Philippines
Senior Marketing Manager at US Auto Parts, Inc.
Philippines
Marketing Strategist with broad experience in multi-channel market planning and deployment. Seasoned account manager with over four years experience in managing multiple accounts from different industry verticals (Focus on Telecoms and Internet).
Has vast experience in Customer Relations Management. Proven Business Development specialist having facilitated numerous key high-value deals with high-profile companies bringing in significant revenue for companies he has worked for.
Corporate sales, Corporate Communication, Branding, Advertising, Internet Marketing, Marketing, Sales, Customer Relations Management, Content Development, Business Development, Direct Response Marketing, Sales/Marketing Planning and Deployment, Affiliate Marketing
(Public Company; 501-1000 employees; Automotive industry)
January 2008 — Present (10 months)
Manages the company's multiple affiliate programs spanning multiple affiliate networks (Commission Junction, The Google Affiliate Network, Azoogle, Pepperjam, etc.)
Also involved in negotiating new program distribution channels and is responsible for their implementation and launch.
Responsible for scheduling and trafficking online ads using the DoubleClick DFP (DART) Ad serving platform as well as managing and administration of all creative and tracking assets.
He is also responsible for monitoring and reconciliation of campaign delivery across third party ad serving systems.
(Public Company; 501-1000 employees; PRTS; Automotive industry)
October 2006 — January 2008 (1 year 4 months)
Manages a team which handles a network of over 10,000 publishers for multiple affiliate programs of a leading US-based internet retailer.
Responsible for conceptualizing creative briefs to be deployed in the overall affiliate marketing drive. Studies and optimizes existing marketing collaterals such as affiliate newsletters, banners and text links to ensure maximum brand visibility and maximum affiliate sales.
Serves as an account manager who stays in close communication with the publisher network, suggesting improvements and tweaks to their respective marketing campaigns as necessary.
(Partnership; 1-10 employees; Marketing and Advertising industry)
January 2006 — December 2007 (2 years)
Client Acquisition. Account Management
(Privately Held; 51-200 employees; Internet industry)
August 2005 — October 2006 (1 year 3 months)
dotPH is the official registry of the Philippine (.PH) Country Code Top-Level Domain (ccTLD).
As Global Manager he managed the award-winning (8th Philippine Web Awards) i.PH brand and is part its development team. He was mainly responsible for coordinating the efforts of the technical, marketing and support groups in ensuring service is at par with client requirements.
He also served as a Sales Manager/Account Manager which entails having to acquire new corporate clients by establishing business relationships with Different C-level Executives from fortune 500 IT companies.
At dotPH, he was tasked to evangelize people with the benefits of web logging and emerging technologies. He has spoken in numerous conferences regarding this, most notably on the 2nd iBlog summit held in the University of the Philippines' college of law.
He was also responsible for facilitating key high-value contracts for the Calliope brand bringing in significant revenues for the company.
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
October 2003 — August 2005 (1 year 11 months)
As Business Development Officer, he was responsible for acquiring new accounts for the company and establishing business relationships with C-Level executives from companies in various industry verticals that range from medium-scale businesses to fortune 500 companies.
He coordinated with different departments especially in consolidating a presentation to be delivered to prospective clients. He also, delivered company capabilities presentations specifically in areas such as Network, Technology and Data Management as well as detailed service offerings.
Made Request for Proposals, Request for Quotes, Request for Information (RFP’s, RFQ’s, RFI’s) as well as vendor information documents as needed.
Populated lead lists and gathered contact information using different channels.
Served as account manager to selected accounts in the telecoms vertical.
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
October 2003 — June 2004 (9 months)
Generated sales reports and monitored team productivity, close ratio and call processing times.
Analyzed statistical data sent by Call Center Managers (CCM’s), Workforce Analysts, Quality Assurance Monitors and sorted it out to create individual agent performance reports. Duties also included discharging corrective actions and taking escalated calls.
BSBA Major in Marketing, 1998 — 2003
Bachelor of Science, Physical Therapy, 1998 — 2000
emerging technologies, corporate sales, web 2.0, affiliate marketing, corporate communication, marketing strategies
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