Senior Marketing Manager at US Auto Parts, Inc.
Philippines
- Current
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- Senior Marketing Manager - Affiliate and Media at US Auto Parts Network, Inc.
- Past
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- Marketing Manager, Affiliate Programs at US Auto Parts Network, Inc.
- Director Business Development at Paper Airplane Creative group
- Manager, Global Accounts at dotPH
- Business Development Officer at iTouchpoint
- Assistant Team Manager at iTouchpoint
- Education
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- Philippine School of Business Administration
- University of the East
- Recommended
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7 people have recommended Michael Joseph - Connections
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183
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- Industry
- Internet
- Websites
Michael Joseph Villar’s Summary
I am an internet marketing Kung-Fu master with extensive experience in managing multiple multi-million dollar affiliate programs across various affiliate networks.
I create internet advertising campaigns THAT work.
I also have over 5 years experience monetizing web traffic for web property that range from SME websites to managing entire ad inventories of retail websites owned by Publicly-traded, IR Top 500 merchants.
I have a blackbelt in the art of using the DoubleClick DFP (DART for Publishers), the OpenX Ad serving platforms as well as managing and administration of creative and tracking assets for multi-million dollar online ad campaigns.
Do I do Social Media Marketing? The question you should be really asking is what DON'T I do as far as Internet Marketing would go.
My Goal? To leverage my experience to help you and your business get the most out of Internet Marketing--The right way.
Michael Joseph Villar’s Specialties:
Corporate sales, Corporate Communication, Branding, Advertising, Internet Marketing, Marketing, Sales, Customer Relations Management, Content Development, Business Development, Direct Response Marketing, Sales/Marketing Planning and Deployment, Affiliate Marketing
Michael Joseph Villar’s Experience
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Senior Marketing Manager - Affiliate and Media
US Auto Parts Network, Inc.
(Public Company; Automotive industry)
January 2008 — Present (1 year 11 months)
Manages a team which oversees the company's multiple multi-million dollar affiliate programs spanning multiple affiliate networks (Commission Junction, The Google Affiliate Network, Azoogle, Pepperjam, LinkShare, Share a Sale, Buy.At etc.)
Also involved in negotiating new program distribution channels and is responsible for their implementation and launch.
He and his team are also responsible for creating, scheduling and trafficking online ads using the DoubleClick DFP (DART) Ad serving platform as well as developing new media products.
Clients include: Castrol USA, EBC Brakes, Dorman, A1Cardone, Mevotech and Centric.
Through 2008-2009, amid the US Financial crisis, he was able to increase revenue from the Affiliate Marketing channel by 20% -
Marketing Manager, Affiliate Programs
US Auto Parts Network, Inc.
(Public Company; 501-1000 employees; PRTS; Automotive industry)
October 2006 — January 2008 (1 year 4 months)
Manages a team which handles a network of over 10,000 publishers for multiple affiliate programs of a leading US-based internet retailer.
Responsible for conceptualizing creative briefs to be deployed in the overall affiliate marketing drive. Studies and optimizes existing marketing collaterals such as affiliate newsletters, banners and text links to ensure maximum brand visibility and maximum affiliate sales.
Serves as an account manager who stays in close communication with the publisher network, suggesting improvements and tweaks to their respective marketing campaigns as necessary. -
Director Business Development
Paper Airplane Creative group
(Partnership; 1-10 employees; Marketing and Advertising industry)
January 2006 — December 2007 (2 years )
Client Acquisition. Account Management
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Manager, Global Accounts
dotPH
(Privately Held; 51-200 employees; Internet industry)
August 2005 — October 2006 (1 year 3 months)
dotPH is the official registry of the Philippine (.PH) Country Code Top-Level Domain (ccTLD).
As Global Manager he managed the award-winning (8th Philippine Web Awards) i.PH brand and is part its development team. He was mainly responsible for coordinating the efforts of the technical, marketing and support groups in ensuring service is at par with client requirements.
He also served as a Sales Manager/Account Manager which entails having to acquire new corporate clients by establishing business relationships with Different C-level Executives from fortune 500 IT companies.
At dotPH, he was tasked to evangelize people with the benefits of web logging and emerging technologies. He has spoken in numerous conferences regarding this, most notably on the 2nd iBlog summit held in the University of the Philippines' college of law.
He was also responsible for facilitating key high-value contracts for the Calliope brand bringing in significant revenues for the company. -
Business Development Officer
iTouchpoint
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
October 2003 — August 2005 (1 year 11 months)
As Business Development Officer, he was responsible for acquiring new accounts for the company and establishing business relationships with C-Level executives from companies in various industry verticals that range from medium-scale businesses to fortune 500 companies.
He coordinated with different departments especially in consolidating a presentation to be delivered to prospective clients. He also, delivered company capabilities presentations specifically in areas such as Network, Technology and Data Management as well as detailed service offerings.
Made Request for Proposals, Request for Quotes, Request for Information (RFP’s, RFQ’s, RFI’s) as well as vendor information documents as needed.
Populated lead lists and gathered contact information using different channels.
Served as account manager to selected accounts in the telecoms vertical. -
Assistant Team Manager
iTouchpoint
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
October 2003 — June 2004 (9 months)
Generated sales reports and monitored team productivity, close ratio and call processing times.
Analyzed statistical data sent by Call Center Managers (CCM’s), Workforce Analysts, Quality Assurance Monitors and sorted it out to create individual agent performance reports. Duties also included discharging corrective actions and taking escalated calls.
Michael Joseph Villar’s Education
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Philippine School of Business Administration
BSBA Major in Marketing , 1998 — 2003
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University of the East
Bachelor of Science , Physical Therapy , 1998 — 2000
Additional Information
Michael Joseph Villar’s Websites:
Michael Joseph Villar’s Interests:
emerging technologies, corporate sales, web 2.0, affiliate marketing, corporate communication, marketing strategies
Michael Joseph Villar’s Groups:
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Affiliate Marketing Professionals -
Affiliate Program Management
Michael Joseph Villar’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
