Mike Ullrich

Current

• Programme Manager at Actronic
• Product Management and Programme Management Consultant at I P Holdings Ltd

Past

• Product Manager at HumanWare
• Programme Manager & Systems Engineering Manager at Navman
• Senior Project Manager at Navman

3 more...

Recommended

7 people have recommended Mike

Connections

230 connections

Industry

Electrical/Electronic Manufacturing

Mike Ullrich’s Summary

Experienced in defining viable products and delivering them. My understanding and experience in both the Product Management & Marketing functions combined with my proven track record delivering products and deep understanding of technology is a rare combination of complimentary skills.

·Experienced in understanding the market place, the channel to market, the customer, desired outcomes/requirements, defining products, portfolios and roadmaps, life cycle planning, matching to strategic company goals, constructing robust Business Cases, channel strategy and marketing strategy.

·Experienced in using techniques such as VOC (Voice of Customer) and qualitative/quantitative market research. Have utilised Tier 1 and Tier 2 Market Research firms across multiple countries to gain insight into customer’s needs using focus groups and interview techniques. Focus has been given not only to feature sets and use cases, but cost to the user, BOM cost, margin, channel strategy, and entire life cycle planning.

·In-depth knowledge and proven track record of product development, product delivery, systems integration, budgeting, and risk management for delivering niche electronics, consumer electronics, and mobile phones.

·Worked closely with many major telecommunication manufacturers, Consumer and Automotive electronics manufacturers during my roles with Symbian and Navman including Nokia, Panasonic, Siemens, Sony, Palm, and Delphi.

·Experienced with interacting with tier 1 and tier 2 contract manufacturers such as Solecton, Sanmina, and Mentor Media.

Mike Ullrich’s Specialties:

Product Management, Programme and Project Management - Software and Hardware consumer electronics products, GPS / Location based services, 2.5G/3G GSM/GPRS Telecommunications / mobile devices, Vision technologies.

Mike Ullrich’s Experience

• Programme Manager

  Actronic

  (Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)

  May 2008 — Present (3 months)

• Product Management and Programme Management Consultant

  I P Holdings Ltd

  (Privately Held; Myself Only; Electrical/Electronic Manufacturing industry)

  March 2008 — Present (5 months)

  - Business Case construction and new business opportunity analysis
  - Product Management and Programme Management consulting