Mike Urbonas

Current

• Director of Product Marketing at iStrategy Solutions

Past

• Product Marketing Manager at Datawatch Corporation
• President at Boston Product Management Association (BPMA) [volunteer position]
• Field Consultant - Sales Engineer at JGI

• Manager, Financial Planning & Analysis at Telebit

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Education

• Bentley University
• Northeastern University

Recommended

9 people have recommended Mike

Connections

174 connections

Industry

Computer Software

Websites

• My Blog
• My Company

Mike Urbonas’s Summary

I am a software product marketing and product management professional with a record of achievement in the following areas:

Product Marketing: Served as lead technology evangelist, driving all messaging, collateral development, sales tools and lead generation programs for business intelligence and data integration software solutions, comprising $12-15M, over 50%, of company’s annual revenue and main source of all company profit. Strong industry domain experience including healthcare, manufacturing/ distribution/ERP, financial services, retail, and accounting/auditing. Outstanding writing and presentation skills.

Product Management: Managed successful launch of data integration/information delivery solution, resulting in $1-2M in new annual revenue.

Finance Management: Extensive corporate finance experience, including management accounting, budgeting, and financial analysis.

Professional Associations & More: I founded the Boston Product Management Association (BPMA) e-newsletter and served on the BPMA Board of Directors including as President. I have also completed Pragmatic Marketing training in product marketing and product management.

(Common misspellings of my name: Mike Urbanas, Mike Urbanos, Michael Urbanas, Michael Urbanos.)

Mike Urbonas’s Specialties:

software product marketing, software product management, business intelligence software, business writing, finance management, ERP, report management, content management, consulting

Mike Urbonas’s Experience

• Director of Product Marketing

  iStrategy Solutions

  (Privately Held; Computer Software industry)

  June 2009 — Present (6 months)

• Product Marketing Manager

  Datawatch Corporation

  (Public Company; DWCH; Computer Software industry)

  December 1998 — April 2009 (10 years 5 months)

  Product Marketing Manager (Web-Enabled, Server & Desktop Solutions)
  
   Developed key product messaging, positioning, collateral and presentations for BI and data management solutions in constant company-wide use today to grow and sustain over $12-15M annual revenue (over 50% total revenue), the main source of profitability.
   Identified and expanded solution markets across several targeted verticals: healthcare, manufacturing/distribution, financial services, retail, auditing and others, through market analysis, product positioning and messaging, in-depth customer interviews, targeted case studies, live presentations at key conferences and webcasts.
   Managed new data integration/information delivery solution with successful launch. Identified key product requirements, cultivated strong relationships with “early adopter” customers, led industry-specific webcasts with live customer testimonials.
   Speaker at US/Europe conferences; wrote bylined articles for technology and industry trade publications and trade shows for thought leadership and lead generation.
  
  Product Marketing Manager (Web-Enabled Solutions)
  
   Repositioned web-enabled enterprise reporting/BI solution messaging and collateral to focus on business value and not product features.
   Developed and executed targeted marketing campaigns for successful lead generation in healthcare, financial services and manufacturing/ERP verticals.
   Developed company’s first interactive web demo, driving hundreds of qualified leads in first three months of use.
  
  Sales Support Manager
  
   Developed new field sales tools, product training, presentations and competitive analysis.
   Served in sales engineering role, developing and demonstrating customized proofs of concept to prospective customers, closing $500K in enterprise BI solution sales.
   Provided special field consulting, resolving critical-stop issues, successfully retaining enterprise BI customers.

• President

  Boston Product Management Association (BPMA) [volunteer position]

  (Non-Profit Organization Management industry)

  January 2005 — December 2007 (3 years )

  The BPMA is a professional association of Product Managers and Marketers in the Greater Boston area and beyond, providing networking, special guest speakers and other career-building resources for its members.
  
   Founder and Contributing Editor of "Productivity," the online newsletter of the BPMA.
   Doubled registered membership count from 1,000 to 2,000 members.
   Secured new corporate sponsor, increasing annual sponsor revenue by 18%.
   Led long term strategic plan for new website and new member services.
   Planned monthly meetings featuring special guest speakers; served as meeting host.

• Field Consultant - Sales Engineer

  JGI

  (Privately Held; Computer Software industry)

  January 1998 — December 1998 (1 year )

  Served as lead Cognos business intelligence pre-sales and consulting resource for ERP business practice. (note: ERP practice was sold by JGI in Jan 1999).
  
   Designed and presented sample Cognos data catalogs, reports and PowerPlay cubes for prospective customers.
   Consulted with client managers and end users to identify reporting needs, recommend and implement appropriate Cognos solutions, including customized data catalogs, reports and powercubes.
   Developed and presented Cognos hands-on training classes for ERP clients with customized training materials and content.

• Manager, Financial Planning & Analysis

  Telebit

  (Public Company; Computer Networking industry)

  March 1991 — January 1998 (6 years 11 months)

   Managed financial planning and analysis function, including forecasting, annual budget, financial reporting and analysis.
   Developed consolidated financials, management reports, business plans and presentations to facilitate successful merger with Octocom Systems, Inc. and subsequent mergers with Cisco Systems and Digi International.
   Completed system conversion from two legacy mainframe systems to new single ERP system.
   Designed and automated financial reporting package, corporate budgeting, forecasting, financial statement consolidation, fixed asset reporting, project accounting processes.

Mike Urbonas’s Education

• Bentley University

  MBA , Concentration in Information Technology , 1996 — 1998

  Activities and Societies:

  Bentley Success Network, Bentley Graduate Alumni Committee

• Northeastern University

  BS in Business Administration , Dual Concentration in Finance and Management , 1986

  Graduated magna cum laude.

  Activities and Societies:

  Writer, Northeastern News.

Additional Information

Mike Urbonas’s Websites:

• My Blog
• My Company

Mike Urbonas’s Interests:

New England Patriots, NFL football, outdoors, books

Mike Urbonas’s Groups:

Boston Product Management Association, Bentley Success Network, Bentley Graduate Alumni Chapter

•    AIPMM
•    Bentley University Alumni
•    Pragmatic Marketing Alumni
•    Boston Product Management Association
•    Inbound Marketers - For Marketing Professionals
•    Business Intelligence Group
•    Personal Branding Network
•    TDWI's Business Intelligence and Data Warehousing Discussion Group
•    BI-Business Intelligence & EPM-Enterprise Performance Management Practioners Group
•    Bentley University - Elkin B. McCallum Graduate School of Business
•    EDUCAUSE
•    Patriot Nation
•    Ventana Research

Mike Urbonas’s Honors:

I earned the following award opportunities:
2007: Two customers honored as Finalists in Ventana Research Performance Management Excellence Awards
2004: Winner, DCI Portal Excellence Award
2001: Winner, RealWare Award - Best Report/Output Management Solution

Mike Urbonas’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch