Product Marketing Manager at Datawatch
Greater Boston Area
- Current
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- Product Marketing Manager at Datawatch Corporation
- Past
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- President at Boston Product Management Association (BPMA) [volunteer position]
- Field Consultant - Sales Engineer at JGI
- Manager, Financial Planning & Analysis at Telebit
- Education
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- Bentley College
- Northeastern University
- Recommended
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5 people have recommended Mike - Connections
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69
connections
- Industry
- Computer Software
- Websites
Mike Urbonas’s Summary
I am a software product marketing and product management professional with a record of achievement in the following areas:
Product Marketing & Management: Manage product launch of data conversion/information & Management delivery solution, including new market expansion, develop live demos, webinars, case studies, white papers, byline articles, etc. Serve as company’s "technology evangelist." Excellent writing and presentation skills.
Industries & Technology: Experience working with customers in financial services, healthcare, manufacturing/ERP, auditing/fraud detection and Sarbanes-Oxley compliance. Experience marketing, selling and implementing business intelligence, enterprise reporting, data ETL solutions and content management solutions.
Finance Management: Extensive corporate finance experience, including management accounting, budgeting, and financial analysis.
Professional Associations & More: I founded the Boston Product Management Association (BPMA) newsletter and served on the BPMA Board of Directors including as President. Please see "Experience" below and see also above web links. I do freelance writing as well.
Mike Urbonas’s Specialties:
software product marketing, software product management, business intelligence software, business writing, finance management, ERP, report management, content management, freelance writing
Mike Urbonas’s Experience
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Product Marketing Manager
Datawatch Corporation
(Public Company; DWCH; Computer Software industry)
December 1998 — Present (9 years 6 months)
Identify and expand solution markets within several industries: financial services, healthcare, auditing/fraud detection, ERP, etc., through market analysis, customer discussions, live presentations at trade shows and conferences and targeted case studies.
Successfully launched new data ETL/information delivery solution. Identify key product requirements, cultivate strong relationships with "early adaptor" customers, develop persuasive marketing materials and lead industry-specific webinars with live customer testimonials.
Research, write and present case studies, white papers, data sheets, product newsletters and web content. Create and present live demos.
Develop and execute targeted marketing campaigns for successful lead generation.
Develop effective sales tools, including on-line product sales training, industry case studies, product positioning, and competitive analysis.
Identify and lead speaking opportunities at various business conferences and trade shows. -
President
Boston Product Management Association (BPMA) [volunteer position]
(Non-Profit; Non-Profit Organization Management industry)
January 2005 — December 2007 (3 years)
The BPMA is a professional association of Product Managers and Marketers in the Greater Boston area and beyond, providing networking, special guest speakers and other career-building resources for its members.
In 2005, I founded “Productivity,” BPMA’s e-newsletter, and served as its Contributing Editor through 2007. The newsletter now reaches over 2,000 readers. In 2006, I joined the BPMA Board of Directors and served as President for 2007. -
Field Consultant - Sales Engineer
JGI
(Computer Software industry)
January 1998 — December 1998 (1 year)
Served as lead Cognos business intelligence pre-sales and consulting resource for ERP business practice. (note: ERP practice was sold by JGI in Jan 1999).
Designed and presented sample Cognos data catalogs, reports and PowerPlay cubes for prospective customers.
Consulted with client managers and end users to identify reporting needs, recommend and implement appropriate Cognos solutions, including customized data catalogs, reports and powercubes.
Developed and presented Cognos hands-on training classes for ERP clients with customized training materials and content. -
Manager, Financial Planning & Analysis
Telebit
(Public Company; Computer Networking industry)
March 1991 — January 1998 (6 years 11 months)
Managed financial planning and analysis function, including forecasting, annual budget, financial reporting and analysis.
Developed consolidated financials, management reports, business plans and presentations to facilitate successful merger with Octocom Systems, Inc. and subsequent mergers with Cisco Systems and Digi International.
Completed system conversion from two legacy mainframe systems to new single ERP system.
Designed and automated financial reporting package, corporate budgeting, forecasting, financial statement consolidation, fixed asset reporting, project accounting processes.
Mike Urbonas’s Education
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Bentley College
MBA, Concentration in Information Technology, 1998
Graduated with highest honors.
- Activities and Societies:
- Bentley Graduate Alumni Chapter
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Northeastern University
BS in Business Administration, Dual Concentration in Finance and Management, 1986
Graduated magna cum laude.
- Activities and Societies:
- Writer, Northeastern News.
Additional Information
Mike Urbonas’s Websites:
Mike Urbonas’s Interests:
Freelance writing
Mike Urbonas’s Groups:
Boston Product Management Association: President; Founder & Contributing Editor - BPMA Newsletter. Bentley Graduate Alumni Chapter member.
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Boston Product Management Association member -
Boston Tech Professionals Network member
Mike Urbonas’s Honors:
I earned the following award ops for Datawatch Corporation:
2007: Two customers honored as Finalists in Ventana Research Performance Management Excellence Awards
2004: Winner, DCI Portal Excellence Award
2001: Winner, RealWare Award - Best Report/Output Management Solution
Mike Urbonas’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
