
Analyst at Catchfire Media
Des Moines, Iowa Area

Analyst at Catchfire Media
Des Moines, Iowa Area
Marketer with an extensive background in community management and social media. Interested in analytics, measurement, and results-driven initiatives. Focused on intersection of technology and marketing, always looking for ways to improve effectiveness in reaching a target audience.
Email marketing, blogging, social media, internet marketing, copy writing, and branding.
(Privately Held; Online Media industry)
September 2009 — Present (3 months)
Mike manages the online presence for Catchfire Media, including publishing duties for the company blog, communicating and sharing information on Twitter, and interacting with the Catchfire community. Additionally, Mike works with clients to develop full-fledged social media strategies that incorporate organization goals, audience targeting, and metrics for success.
(Non-Profit; Hospital & Health Care industry)
March 2009 — September 2009 (7 months)
Mike directed and facilitated the Iowa Hospital Association's participation within social mediums. He also managed select IHA web properties, blogs and email communications.
Other duties included maintaining and enforcing engagement guidelines for the organization as well as educating and empowering staff members to participate in social media.
Mike also focused on measuring the effectiveness of social media efforts and evolving web strategies to meet changing objectives.
(Marketing and Advertising industry)
March 2007 — September 2009 (2 years 7 months)
Dosovo was an Ankeny, Iowa-based company that provided marketing and web strategy consultation for businesses.
As Dosovo's Chief Strategist, Mike worked with businesses to find ways to leverage new media and web technologies to expand marketing efforts, raise awareness and drive increases in business.
(Privately Held; Financial Services industry)
September 2007 — February 2009 (1 year 6 months)
Mike managed TMG's online presence, including outbound email, blogs, websites, directories, community participation and advertising.
As part of the Marketing Communications department, Mike also supported the sales team, drove client communications and managed the company intranet.
(Privately Held; 11-50 employees; Internet industry)
May 2006 — September 2007 (1 year 5 months)
Working in a small marketing department provided Mike with the opportunity to perform a variety of tasks, including writing copy for emails and websites, designing promotional pieces and developing sales collateral.
During his time at IPG Mike also got to focus on the process of rebranding the website, including creating a new company logo.
2003 — 2007
Business, Technology, Marketing, Social Media, Internet, Music, Movies, Tea, Volkswagens