Mike Stock

Current

• Marketing Specialist at Ottawa County Michigan

Past

• Contractor - Business Analyst at Select Resources
• dNet Manager at Haworth, Inc.

Education

• Principia College

Recommended

2 people have recommended Mike

Connections

45 connections

Industry

Marketing and Advertising

Websites

• My Website

Mike Stock’s Summary

Communications professional with tensile-strength ties to Marketing, eMarketing and Information Systems. With a Business Analysis skill set and Marketing background/sensibility I perform whatever functions are needed. Writing crisp copy, clear business requirements and functional requirements; designing and testing UI or creating great print graphics; setting long-term strategy, budget and project management, I’m your dude. First-in-breed speaking both IS and Marketing, or mediating between the two, I am fluent in both languages.

Mike Stock’s Experience

• Marketing Specialist

  Ottawa County Michigan

  (Non-Profit; 1001-5000 employees; Government Relations industry)

  August 2007 — Present (2 years 4 months)

  Repositioning brands of both Michigan Works! and Community Action Agency; separating audiences and messaging accordingly; budgeting and long-term strategy
  
  • Defining audiences
  • Audience-specific messaging, look & feel
  • Internal marketing
  • Rebranding:
  - Sponsorship of non-traditional events
  - Partnership with innovative businesses, leaders
  • Quantify marketing efforts through analyzing ROI, web stats, use of user tools
  • Highlighting Agency’s functions in community
  • Building marketing and network access with local businesses
  • Fundraising – drawing support from the county of 1632
  sq/mi, 266K residents
  • Developing legislative contacts
  • Developing media contacts: TV, Radio, Print
  • Better utilization of web site
  • All copywriting
  • Appearing on local television to promote activities
  • Speaking on radio to promote activities

• Contractor - Business Analyst

  Select Resources

  (Privately Held; 11-50 employees; Staffing and Recruiting industry)

  November 2006 — June 2007 (8 months)

  Contractor for locally-headquartered, global automotive company, Johnson Controls as a Business Analyst.

• dNet Manager

  Haworth, Inc.

  (Privately Held; 5001-10,000 employees; Furniture industry)

  April 2001 — November 2006 (5 years 8 months)

  Lead the team in designing and implementing personalized, secured extranet portal. The team consisted of Marketing/IS members. The IS side maintained one constant team member (lead), and would expand to as many as eight: nationals, internationals and contract. The Marketing team consisted of one constant member - me - and the levels of management on the Marketing side. Business Analysis, UI design, Stakeholder/user interviews, Businesses & Technical requirements.

Mike Stock’s Education

• Principia College

  1982 — 1986

Additional Information

Mike Stock’s Websites:

• My Website