CEO at Broadchoice, Inc.
San Francisco Bay Area
- Current
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- CEO at Broadchoice, Inc.
- Past
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- Chairman & CEO at Marketron International
- Education
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- University of Southern California
- Connections
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95
connections
- Industry
- Computer Software
- Websites
Mike Jackson’s Summary
Mike Jackson is chairman and CEO of Broadchoice, Inc. Mike is a seasoned entrepreneur with more than 20 years of experience in the media and technology industries. Prior to Broadchoice, he was chairman and CEO for Marketron International, which was a Software-as-a-Service company he founded in 1995 under the name BuyMedia. Under his leadership, the company grew to over 250 employees and became the dominant provider of on-demand broadcast management applications that were licensed by more than 80% of the top broadcast groups in North America. Marketron International was sold to a New York based private equity firm in June 2007. Prior to Marketron, Mike held a number of executive positions for Susquehanna Broadcasting and KOOL Communications. Mike received a Bachelor of Science degree from the University of Southern California.
Mike Jackson’s Experience
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CEO
Broadchoice, Inc.
(Privately Held; Computer Software industry)
November 2007 — Present (9 months)
Broadchoice provides on-demand, integrated Web marketing solutions that combine social networking, content management, marketing campaigns, and analytics to deliver business intelligence based on actual customer, partner, and prospect behavior.
The Broadchoice platform changes the game for marketing organizations. It eliminates waste and guesswork from marketing by enabling companies to engage their corporate communities to increase marketing effectiveness and drive sales.
Around the world, marketing organizations of all sizes enjoy the benefits of using the Broadchoice platform to manage content, communities, campaigns, and more. With the Broadchoice platform, marketing professionals can build dynamic and engaging sites in minutes - without the need for additional technical resources - and use built-in analytics for quick assessment and fast decision-making and course correction.
Broadchoice, Inc. is an on-demand software company headquartered in San Mateo, California. -
Chairman & CEO
Marketron International
(Privately Held; 201-500 employees; Computer Software industry)
March 1995 — June 2007 (12 years 4 months)
On-demand inventory management solutions for media.
Mike Jackson’s Education
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University of Southern California
1979 — 1981
Mike Jackson’s Contact Settings
Interested In:
- business deals
- reference requests
- getting back in touch
