Mike Rishworth

Mike Rishworth

Search Engine Marketing Manager at Yellow

Location
New Zealand
Industry
Internet

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Mike Rishworth's Overview

Current
Past

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Education
  • University of Otago
  • King's College
Recommendations

1 person has recommended Mike

Connections

151 connections

Websites

Mike Rishworth's Experience

Search Engine Marketing Manager

Yellow New Zealand

Privately Held; 501-1000 employees; Online Media industry

2011 – Present (1 year) Auckland, New Zealand

I buy over one million clicks each month and build tools to do it better. Growing an awesome team.

SEO

Yellow New Zealand

Privately Held; 501-1000 employees; Online Media industry

2010 – 2011 (1 year) Auckland, New Zealand

Strategy, roadmap and training.

Senior Analyst

Web Metrics

Privately Held; 1-10 employees; Internet industry

2009 – 2010 (1 year) Auckland, New Zealand

SEO/AdWords account management plus analytics, email marketing, social media, search marketing and optimization for New Zealand and overseas clients including Sella, The New Zealand Herald, APN Australia, Yellow and Pocket-lint.

Sales Director/Founder

mob.co.nz

2008 – 2009 (1 year)

New Zealand's biggest iPhone importer, flirtations with app development and struggling exporter. Featured on cover of Start-Up magazine and profiled in NZ Herald. $1 million run rate first year.

Web Metrics & Acquisition Manager

Vodafone

Public Company; 10,001+ employees; VOD; Telecommunications industry

2007 – 2008 (1 year)

Developed web strategy for Vodafone New Zealand.
Revenue forecasting and analysis for online shop.
Campaign development, monitoring and postmortem.
SEO/SEM/SMM - competitive analysis and implementation.

Managing Director

winstuff.co.nz

2003 – 2007 (4 years)

Hitwise #1 website and one of the largest online communities in NZ.
Responsible for most facets of business including promotions, marketing/SEO, community building and business development.

Marketing Manager

Fishpond.co.nz

Privately Held; 51-200 employees; Internet industry

2004 – 2005 (1 year)

Managed paid search, relaunched affiliate program and recommended search friendly features and linking structure that improved organic results, traffic and conversions.

Base Lift Manager - Aspen Highlands

Aspen Skiing Company

Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry

2003 – 2005 (2 years)

Motivated base team that ensured guest safety and enjoyment while promoting mountain activities. Ensured smooth opening and operation of mountain lifts. Skied my heart out.

Mike Rishworth's Education

University of Otago

BCom, International and Online Management

2002 – 2006

King's College

1997 – 2001

Mike Rishworth's Additional Information

Websites:
Interests:

internet, mobile, skiing, marathons

Groups and Associations:
Honors and Awards:

Boston Marathon Qualifier 2012
AdWords Qualified Professional
Duke of Edinburgh Gold Award

Contact Mike for:

  • new ventures
  • business deals
  • getting back in touch

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