Mike Reynolds

Current

Strategic Planner at Walt Disney World
Webmaster at SquirrelNet.com

Past

Co-Founder and Evangelist at DataPortability.org
Senior Marketing Research Analyst at Walt Disney World
Pricing Consultant at Talus Solutions / Manugistics

Marketing Research Manager at Nestle USA
Research Analyst at Procter & Gamble
Intern at Walt Disney World

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Education

University of Florida - Warrington College Of Business
University of Tennessee-Knoxville
Miami University

University of Cincinnati College of Business
Walt Disney World College Program
Elder High School

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3 more...

Recommended

4 people have recommended Mike

Connections

500+ connections

Industry

Entertainment

Websites

Mike Reynolds’s Summary

I'm a creative quantitative solutions developer with an extensive track record of success in a broad array of industries including consumer packaged goods, retail, food & beverage, entertainment, insurance, semiconductors, theme parks, search engines, online banks, web-enabled software and website development.

Subject matter expertise includes marketing research, statistics, operations research, computer science, web development, capital planning and marketing. Have an MS in Mathematics & Statistics and an MBA with a focus in Finance.

Mike Reynolds’s Specialties:

Forecasting, analysis, research, planning, capital budgeting, regression, theme parks, resorts and hotels, food and beverage, consumer products, software, pricing, optimization.

Mike Reynolds’s Experience

Strategic Planner

Walt Disney World

(Public Company; 10,001 or more employees; DIS; Leisure, Travel & Tourism industry)

August 2004 — Present (4 years 2 months)

Strategic planner at Walt Disney World with a focus on capital planning for rides, attractions, shows, entertainment and technology.
Webmaster

SquirrelNet.com

(Privately Held; 1-10 employees; Internet industry)

September 1999 — Present (9 years 1 month)

+ Independent marketing research consultant for GoTo.com (now owned by Yahoo!). Also performed as an "actor" in a nationwide public relations tour for GoTo.com.
+ Webmaster of SquirrelNet.com and various other websites. SquirrelNet.com is a website that ranks search engines and provides internet use tips. Since its inception in 1999, SquirrelNet has had over 3 million visitors.
+ Designed a 3-tiered architecture in Active Server Pages (ASP) that separates web development into logical, content and presentation layers.
+ Experience building traffic through search engine marketing (SEM).
Co-Founder and Evangelist

DataPortability.org

(Internet industry)

January 2008 — March 2008 (3 months)

Developing the DataPortability Scorecard for evaluating the DataPortability progress of our members, including Google, Microsoft, Facebook and many others.
Senior Marketing Research Analyst

Walt Disney World

(Public Company; 10,001 or more employees; DIS; Entertainment industry)

November 2002 — August 2004 (1 year 10 months)

Target marketing, market sizing and psychographics.
Pricing Consultant

Talus Solutions / Manugistics

(Public Company; 201-500 employees; JDA; Computer Software industry)

February 2000 — January 2002 (2 years)

Built advanced pricing optimization systems that were also easy to use. Specialties include dynamic pricing, bid pricing and promotion pricing. Clients included IBM, Intel, Fairchild Semiconductor and Staples. Designed best practices solutions for retail and CPG. Served as global lead training consultant for price optimization solutions.
Marketing Research Manager

Nestle USA

(Public Company; 10,001 or more employees; Consumer Goods industry)

November 1998 — September 1999 (11 months)

Managed primary and secondary marketing and product research for the Nestle Quick (now called NesQuick, Coffee-mate and Carnation Hot Cocoa brands.
Research Analyst

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

June 1996 — November 1998 (2 years 6 months)

+ Brand and product research for Puffs, Bounty and Charmin
+ Led global standardization of product testing for all P&G paper products
+ Developed "what if" volume forecasting tools
+ Introduced new optimization techniques for TURF analysis / lineup optimization
+ Wrote best practices paper for sampling effectiveness research
Intern

Walt Disney World

(Public Company; 10,001 or more employees; DIS; Entertainment industry)

January 1989 — May 1989 (5 months)

Skipper on the Jungle Cruise, a jungle boat cruise in Adventureland at the Magic Kingdom. Used analytical skills to re-sequence boats in an order that achieved record throughput.

Mike Reynolds’s Education

University of Florida - Warrington College Of Business

MBA, Finance, 2005 — 2007

As member of Team KHAR, won business plan competition with alternative air travel venture.
University of Tennessee-Knoxville

(PhD candidate), Computer Science, 1994 — 1995

Specialized in testing numerical linear algebra software on massively parallel supercomputers.
Miami University

MS, Math & Statistics, 1992 — 1994

SIAM Journal Award. Intramural champion in beach volleyball, broomball and softball.
University of Cincinnati College of Business

BBA, Quantitative Analysis, 1987 — 1992

Summa Cum Laude. Department of Quantitative Analysis Outstanding Student of the Year. Omicron Delta Kappa Freshman of the Year Runner-up. Passed actuarial exams in Calculus & Linear Algebra and Probability & Statistics.

Activities and Societies:

Founder and President of INFORMS student group. President of Omega Rho (Operations Research honorary group). Vice President of Student Advisors. Vice President of Commuter Club. Member of Student Government. Omicron Delta Kappa Freshman of the Year Runner-up.
Walt Disney World College Program

"Ducktorate", Theme Park Studies, 1989 — 1989

Skipper on the Jungle Cruise, a jungle boat cruise in Adventureland at the Magic Kingdom. Used analytical skills to re-sequence boats in an order that achieved record throughput.

Activities and Societies:

The "Ducktorate" signifies high achievement and perfect attendance on the job.
Elder High School

n/a, n/a, 1983 — 1987

Founder and president of the Purple Pyramid Power Club (a pep club), the Latin Club, and the Bicycling Club. Member of the Math Team and played football and powerlifting.