Mike Reynolds

Strategic Planner at Walt Disney World

Orlando, Florida Area

Current
Past
  • Senior Marketing Research Analyst at Walt Disney World
  • Pricing Consultant at Talus Solutions / Manugistics
  • Marketing Research Manager at Nestle USA

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Education
  • University of Florida - Warrington College Of Business
  • University of Tennessee-Knoxville
  • Miami University
  • University of Cincinnati College of Business
  • Walt Disney World College Program
  • Elder High School

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3 more...

Recommended
Mike has 5 recommendations 5 people have recommended Mike
Connections
500+ connections
Industry
Entertainment
Websites

Mike Reynolds’s Summary

I'm a creative quantitative solutions developer with an extensive track record of success in a broad array of industries including consumer packaged goods, retail, food & beverage, entertainment, insurance, semiconductors, theme parks, search engines, online banks, web-enabled software and website development.

Subject matter expertise includes marketing research, statistics, operations research, computer science, web development, capital planning and marketing. Have an MS in Mathematics & Statistics and an MBA with a focus in Finance.

Mike Reynolds’s Specialties:

Forecasting, analysis, research, planning, capital budgeting, regression, theme parks, resorts and hotels, food and beverage, consumer products, software, pricing, optimization.

Mike Reynolds’s Experience

  • Strategic Planner

    Walt Disney World

    (Public Company; 10,001 or more employees; DIS; Leisure, Travel & Tourism industry)

    August 2004 — Present (5 years 4 months)

    Strategic planner at Walt Disney World with a focus on capital planning for rides, attractions, shows, entertainment and technology.

  • Webmaster

    SquirrelNet.com

    (Privately Held; 1-10 employees; Internet industry)

    September 1999 — Present (10 years 3 months)

    + Independent marketing research consultant for GoTo.com (now owned by Yahoo!). Also performed as an "actor" in a nationwide public relations tour for GoTo.com.
    + Webmaster of SquirrelNet.com and various other websites. SquirrelNet.com is a website that ranks search engines and provides internet use tips. Since its inception in 1999, SquirrelNet has had over 3 million visitors.
    + Designed a 3-tiered architecture in Active Server Pages (ASP) that separates web development into logical, content and presentation layers.
    + Experience building traffic through search engine marketing (SEM).

  • Senior Marketing Research Analyst

    Walt Disney World

    (Public Company; 10,001 or more employees; DIS; Entertainment industry)

    November 2002 — August 2004 (1 year 10 months)

    Target marketing, market sizing and psychographics.

  • Pricing Consultant

    Talus Solutions / Manugistics

    (Public Company; 201-500 employees; JDA; Computer Software industry)

    February 2000 — January 2002 (2 years )

    Built advanced pricing optimization systems that were also easy to use. Specialties include dynamic pricing, bid pricing and promotion pricing. Clients included IBM, Intel, Fairchild Semiconductor and Staples. Designed best practices solutions for retail and CPG. Served as global lead training consultant for price optimization solutions.

  • Marketing Research Manager

    Nestle USA

    (Public Company; 10,001 or more employees; Consumer Goods industry)

    November 1998 — September 1999 (11 months)

    Managed primary and secondary marketing and product research for the Nestle Quick (now called NesQuick, Coffee-mate and Carnation Hot Cocoa brands.

  • Research Analyst

    Procter & Gamble

    (Public Company; 10,001 or more employees; PG; Consumer Goods industry)

    June 1996 — November 1998 (2 years 6 months)

    + Brand and product research for Puffs, Bounty and Charmin
    + Led global standardization of product testing for all P&G paper products
    + Developed "what if" volume forecasting tools
    + Introduced new optimization techniques for TURF analysis / lineup optimization
    + Wrote best practices paper for sampling effectiveness research

  • Intern

    Walt Disney World

    (Public Company; 10,001 or more employees; DIS; Entertainment industry)

    January 1989 — May 1989 (5 months)

    Skipper on the Jungle Cruise, a jungle boat cruise in Adventureland at the Magic Kingdom. Used analytical skills to re-sequence boats in an order that achieved record throughput.

Mike Reynolds’s Education

  • University of Florida - Warrington College Of Business

    MBA , Finance , 2005 — 2007

    As member of Team KHAR, won business plan competition with alternative air travel venture.

  • University of Tennessee-Knoxville

    (PhD candidate) , Computer Science , 1994 — 1995

    Specialized in testing numerical linear algebra software on massively parallel supercomputers.

  • Miami University

    MS , Math & Statistics , 1992 — 1994

    SIAM Journal Award. Intramural champion in beach volleyball, broomball and softball.

  • University of Cincinnati College of Business

    BBA , Quantitative Analysis , 1987 — 1992

    Summa Cum Laude. Department of Quantitative Analysis Outstanding Student of the Year. Omicron Delta Kappa Freshman of the Year Runner-up. Passed actuarial exams in Calculus & Linear Algebra and Probability & Statistics.

    Activities and Societies:
    Founder and President of INFORMS student group. President of Omega Rho (Operations Research honorary group). Vice President of Student Advisors. Vice President of Commuter Club. Member of Student Government. Omicron Delta Kappa Freshman of the Year Runner-up.

  • Walt Disney World College Program

    "Ducktorate" , Theme Park Studies , 1989 — 1989

    Skipper on the Jungle Cruise, a jungle boat cruise in Adventureland at the Magic Kingdom. Used analytical skills to re-sequence boats in an order that achieved record throughput.

    Activities and Societies:
    The "Ducktorate" signifies high achievement and perfect attendance on the job.

  • Elder High School

    n/a , n/a , 1983 — 1987

    Founder and president of the Purple Pyramid Power Club (a pep club), the Latin Club, and the Bicycling Club. Member of the Math Team and played football and powerlifting.

Additional Information

Mike Reynolds’s Websites:

Mike Reynolds’s Groups:

  •    P&G Alumni Network Association
  •    CPG Branding and Marketing Forum
  •    Data & Text Analytics Professionals (1800+ members)
  •    Marathoners
  •    GatorMBA
  •    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
  •    Miami University Alumni Association
  •    Warrington College of Business
  •    Market Research
  •    Mercedes Benz Owners Clubs - Around the World
  •    Disney Alumni Association
  •    TDWI's Business Intelligence and Data Warehousing Discussion Group
  •    Friends of Australia
  •    DataPortability Project
  •    The University of Tennessee Alumni Group
  •    Elder Alumni Group
  •    Fans of Mashable
  •    Disney
  •    Business Intelligence Experts
  •    "friendfeed" friends
  •    Tweeters
  •    Disney College Program Alumni (WDW & DL)
  •    Advanced Analytics, Predictive Modeling & Statistical Analyses Professionals Group
  •    Jungle Cruise
  •    Aeronomics/DFI/Talus Alumni

Mike Reynolds’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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