Mike D. Merrill

Speaker, Director of Marketing, ReachLocal, Chairman, Social Media Club of Dallas, Chief Bacon Maker, Ignite Dallas

Location: Dallas/Fort Worth Area
Industry: Marketing and Advertising

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Mike D. Merrill's Overview

Current

Director of Marketing at ReachLocal
Board Member and Marketing Committee Co-Chair at Volunteer Center of North Texas
Advisor at Fancorps.com

Chairman at Social Media Club of Dallas
Co-Organizer at Ignite Dallas (www.ignitedallas.org)
Chief Bacon Maker and Marketing Strategist at Bacon Marketing

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Past

President at Social Media Club of Dallas
Account Executive at NetApp, Inc.
Account Executive, Higher Education at Dell, Inc.

Higher Education Marketing Manager at Dell Inc.
Brand Manager at Dell, Inc.
Product Marketing Manager at Tonic Software (Acquired by Symantec)
Senior Product Marketing Manager at Alventive
Intel Loaned Executive at United Way
Technical Supervisor at Intel Corporation
Equipment Supervisor at Intel Corporation
Production Supervisor, Pentium Line at Intel Corporation
Accounts Payable Intern at IBM

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Education

University of Michigan - Stephen M. Ross School of Business
New Mexico State University
New Mexico State University

Recommendations

27 people have recommended Mike D.

Connections

500+ connections

Websites

My primary goal is to serve other people. I believe that by providing value to others, I grow personally and professionally.

Background:
Experienced sales and marketing professional with 14 Years in enterprise sales, strategic marketing and operations management.

Specialties

- Inbound Marketing and Online Customer Acquisition leveraging Social Media
- Integrated marketing planning and execution focused on direct response from print, email, and online assets.
- Presentation and Communication Skills
- Account Targeting and Planning
- Prospecting, Developing and Closing business
- Business Development
- Strategic Marketing and Positioning
- Product Marketing and Management
- Networking and Relationship Building

Director of Marketing

ReachLocal

Public Company; 1001-5000 employees; RLOC; Marketing and Advertising industry

June 2010 – Present (2 years) Dallas, TX

Responsible for all all inbound and outbound marketing including content marketing, social media, and email marketing.
- Hired to help launch ReachCast, a full-service web presence management service for SMBs
- Launched two corporate blogs
- Initiated and executed first email campaigns to existing customers with greater than 40% open rates and over 25% click through rates
- Currently implementing marketing automation solution to target prospects with drip marketing

Board Member and Marketing Committee Co-Chair

Volunteer Center of North Texas

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

December 2011 – Present (6 months) Dallas/Fort Worth Area

Recruited to serve as board member for 2012 and serve on marketing committee.

Advisor

Fancorps.com

Partnership; 1-10 employees; Marketing and Advertising industry

October 2011 – Present (8 months) Dallas/Fort Worth Area

Provide strategic sales and marketing guidance to cutting edge brand advocacy platform. Learn more at http://www. fancorps.com

Chairman

Social Media Club of Dallas

February 2012 – Present (4 months) Dallas/Fort Worth Area

Co-Organizer

Ignite Dallas (www.ignitedallas.org)

Nonprofit; 1-10 employees; Events Services industry

January 2010 – Present (2 years 5 months) Dallas, TX

Chief Bacon Maker and Marketing Strategist

Bacon Marketing

March 2009 – Present (3 years 3 months) Dallas, TX

Marketing consultant with a focus on customer acquisition through social media and digital, positioning, product marketing and sales 2.0 techniques.
- Increased revenue by 300% and web traffic by 200% for a large 4-yr public university through implementation of a social media campaign and sound positioning
- Launched a best-selling, self-published author through a creative social media marketing campaign
- Secured and closed multiple clients by aiding in online customer acquisition and social media marketing
- Speak on leveraging social media to drive revenue and brand awareness. Speaking engagements include: PR Newswire Panel, PRSA Communications Summit, DFWAMA New Media SIG, MIT Forum, NM Tourism Association, Professional Association of Innkeepers International, and self-promoted seminars

President

Social Media Club of Dallas

August 2009 – February 2012 (2 years 7 months) Dallas, TX

Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. The Club’s primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices.

Twitter: @smcdallas
URL: http://www.smcdallas.org
Facebook: http://www.facebook.com/smcdallas

Account Executive

NetApp, Inc.

Public Company; 10,001+ employees; NTAP; Information Technology and Services industry

August 2008 – February 2009 (7 months)

Commercial Account Executive responsible for prospecting, development and closure of net new business in a defined geography
- Drove net new $1MM business and $3MM to date in pipeline
- Initiate and drive go to market plans with new and existing channel and alliance partners
- Leverage relationship management techniques to develop selling opportunities within existing customer accounts, penetrate new divisions and organizations within assigned accounts, and develop new selling relationships within assigned partner accounts.

Account Executive, Higher Education

Dell, Inc.

Public Company; 10,001+ employees; DELL; Information Technology and Services industry

March 2006 – August 2008 (2 years 6 months)

- Initiated and partnered with 20 unique college bookstore resellers across 17 states
- Sales Focus: 100% Club: Q108, Q308, Q408, Q107, Q207, Q307, Q407

Higher Education Marketing Manager

Dell Inc.

Public Company; 10,001+ employees; DELL; Information Technology and Services industry

November 2004 – March 2006 (1 year 5 months)

- Responsible for direct response print, advertising, and interactive online marketing for $2 Billion Higher Education Business
- VP Marketing Leadership Award – Scott Wells Q2, 2005
- Developed and launched Dell Campus Architecture™ campaign including integrated direct mail, advertising, online assets and customer presentations
- Initiated, negotiated, closed and secured first customer of Dell |Napster University music partnership. Created customer ready presentation, eNews, and campus marketing program
- Organized, planned, and represented Dell's first presence at EduComm 2005. Delivered Opening Session Remarks and served on Panel
- Championed quarterly marketing planning process for brand, Marcom, and online teams
- Lead joint marketing programs with Higher Education application vendors and business development

Brand Manager

Dell, Inc.

Public Company; 10,001+ employees; DELL; Information Technology and Services industry

March 2003 – November 2004 (1 year 9 months)

Responsible for marketing hardware, software and peripheral solutions to K12, HIED, and HC customers throughout the US.
- Implemented Marketing and Sales Programs that supported revenue growth of 21% YoY
- Initiated Healthcare direct marketing programs around PACs, Mobile Computing, and Healthcare informatics in partnership with McKesson, Cerner and many others
- Conceived, Developed and Launched Dell's Intelligent Classroom™ Solution
URL: http://www1.us.dell.com/content/topics/global.aspx/corp/pressoffice/en/2004/2004_06_21_no_001?c=us&l=en&s=corp
- Created and Implemented Intelligent Classroom™ Solution Marketing Plan with highest Marcom response rate within K12 and HIED. Campaign drove 189% growth in Projectors
- Provided extensive direct customer interaction with over 30 Executive Briefings and 20 Field Presentations
- Closing Speaker: UC Computing Services Conference August 2004:
- Lead development of Software and Peripherals promotion plan and implementation

Product Marketing Manager

Tonic Software (Acquired by Symantec)

Public Company; 10,001+ employees; SYMC; Computer Software industry

July 2002 – October 2002 (4 months)

Charged with developing positioning, strategy, and messages for Web application management (2nd generation Systems Management) solution and driving customer and market feedback into product strategy.
- Defined product key features and business benefits and drove into Tonic’s first TCO/ROI methodology
- Created differentiated pricing model after thorough competitive research
- Developed first scripted demo to drive consistent positioning in the field

Senior Product Marketing Manager

Alventive

May 2000 – June 2002 (2 years 2 months)

Responsible for product conception, development and delivery of a hosted collaborative design for supply chain application targeted at outsourced high-tech OEMs and contract manufacturers.
- Successfully defined and delivered 3 product releases by creating marketing requirement documents, functional specifications, and managed day-to-day product development. Supported these efforts through external market research including customer feedback interviews, use case testing/validation, usability testing and formal beta program.
- Developed content for company vision and positioning messages including collateral, white papers, ROI methodology and model, web, and presentations.
- Dramatically improved differentiated sales process through creation and implementation of prospect qualification checklist, ROI Assurance Program, Business Opportunity Assessment, and development, production and positioning of supporting collateral. Evidenced by increase in sales pipeline by over 50%.

Intel Loaned Executive

United Way

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

September 1998 – December 1998 (4 months)

As an Intel Employee, I applied and was appointed to United Way's Loaned Executive program and performed fundraising full-time.
- Personally raised over $750,000 in the Phoenix area through speeches and enrollment assistant programs
- Targeted Accounting firms, Law Firms, and was responsible for Palo Verde Electric

Technical Supervisor

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

November 1996 – December 1998 (2 years 2 months)

Championed team of 10 equipment technicians and 20 operators on Surface Mount Technology line, providing direction to meet customer requirements and commitments with regards to equipment utilization and availability.
- Selected to lead start-up of first-ever Pentium II Processor production facility. Supervised first product runs on new, unproven process resulting in on-time delivery of new Pentium II and Mobile Pentium II Processors.
- Served as technical consultant to the Pentium II startup and ramp in San Jose, Costa Rica.
- Managed a 75% headcount reduction due to site reorganization. Driving force in employee placement through mock interviews and employee coaching resulting in nearly 85% placement.

Equipment Supervisor

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

November 1995 – October 1996 (1 year)

Provided organizational leadership to a semiconductor manufacturing team of up to 70 Manufacturing Technicians that enabled the team to deliver competitive results in safety, quality, productivity, and customer service. Utilized coaching and facilitation methods to encourage functional area teams to set and meet goals and accomplish problem solving towards the team’s evolution to a Self-Directed Work Team. Responsibilities included staffing, training, performance management, and employee development as required.
- Created and implemented a Technical Training Breakthrough System that reduced training time by 50%.
- Incident Command System Operations Officer and Manager of Dedicated Emergency Response Team for shift of over 300 employees.

Production Supervisor, Pentium Line

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

November 1994 – November 1995 (1 year 1 month)

First line manager responsible for meeting unit, qualify and safety goals for a semiconductor team of 35 production technicians in Wet and Dry Etch department.
Extensive managerial training involving team development, performance management, meeting facilitation and personal effectiveness.

Accounts Payable Intern

IBM

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

1991 – 1991 (less than a year)

Southbury, CT

University of Michigan - Stephen M. Ross School of Business

MBA, Marketing & Finance

1999 – 2001

New Mexico State University

Bachelor of Accountancy, Accounting

1994 – 1994

New Mexico State University

BBA, Finance

1988 – 1992

Activities and Societies: Sigma Alpha Epsilon Fraternity, Student Government, Who's Who in American Universities

Websites:

Interests:

Social Media and Interactive Marketing, Brand Building, Community Building, Professional and Complex Solution Selling, Positive Attitude, Spiritual Development, health and fitness

Groups and Associations: