Mike McCarney

Founder of Legitify

Burlington, Vermont Area

Current
  • Founder at Legitify
Past
  • User Experience Director at EpikOne
  • Owner at Veat.Net
  • VP of Ecotravel at Naturalist.com, Inc
  • Partner at Wilderness Web
Education
  • University of Vermont
Connections
81 connections
Industry
Online Media
Websites

Mike McCarney’s Summary

10 years of online business experience. Internet Software Product Development. Website Production and Optimization. Internet Marketing. Digital Content Creation. Digital Media Strategy. Web Video Production.

Mike McCarney’s Specialties:

Digital Media Professional Services and Publishing Tools. Design websites, produce content for websites, and develop sophisticated tools for digital content management online.


Mike McCarney’s Experience

  • Founder

    Legitify

    (Online Media industry)

    December 2002Present (6 years 8 months)

    As the founder of Legitify, I continue to focus on business development and evolution.

    During 2007 we created Legitify Studio, a hosted website and media publishing platform. While our core business is still designing and producing websites in Legitify Studio, during 2009 we are also working on custom web applications and digital content/ marketing projects.

    Our professional services involve a unique blend of collaboration and production. Our digital media publishing tools inspire creation and simplify publishing.

    Prior to the development of Legitify Studio, Legitify produced websites with a focus on content creation and branding. During that time, my responsibilities included web video production, finance, website management, business development, and email marketing.

  • User Experience Director

    EpikOne

    (Privately Held; 11-50 employees; Online Media industry)

    June 2006December 2006 (7 months)

    Worked closely with a team of online strategists to optimize websites and online marketing. Based on data and expert analysis, I recommended website changes to improve overall experience and satisfaction a user has when using a website therefore making websites better achieve goals. Focused on User Experience disciplines such as interaction design, user interface design, information architecture, visual design and usability.

  • Owner

    Veat.Net

    (Privately Held; Myself Only; Online Media industry)

    January 2001December 2002 (2 years)

    Personal web service company to design, host and manage websites for the eco-tourism industry and other socially responsible businesses. Grew business to have over 100 clients under my management.

  • VP of Ecotravel

    Naturalist.com, Inc

    (Privately Held; 11-50 employees; Media Production industry)

    April 2000January 2001 (10 months)

    After selling Wilderness Web to natuarlist.com (currently mothernature.com), I co-developed and managed the EcoTravel channel for the lifestyle internet portal. Channels included EcoTravel, Environment, Food & Drink, Garden, Health & Spa, House & Home, Money, Nature & Wildlife, and Sports & Leisure. Responsibilities included online application strategy and development, product development, and email marketing.

  • Partner

    Wilderness Web

    (Partnership; 1-10 employees; Media Production industry)

    December 1998April 2000 (1 year 5 months)

    Cofounder of an internet marketing service for outdoor adventure guides and eco-tour operators. Responsibilities included business development, product development, internet marketing, finance, and client relationship management. Sold company April 2000.


Mike McCarney’s Education

  • University of Vermont

    B.S. , Recreation Management , 19931997

    Focused on Ecotourism Development and Small Business. African Studies Minor.


Additional Information

Mike McCarney’s Websites:

Mike McCarney’s Interests:

Family and Friends. Online business, snowboarding, surfing, wakeboarding, video, drums, music, art, sustainability, green building.

Mike McCarney’s Groups:

  •    Renewable Energy Business Network
  •    Surfrider Foundation
  •    Social Media Marketing
  •    Vermont Software Developers' Alliance
  •    The BHive - Coworking in Burlington, VT

Mike McCarney’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • getting back in touch

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