Mike Margolin

Current

• Vice President, Interactive Marketing Director at RPA

Past

• Instructor at UCLA Extension
• Regional Account Manager, Market Consultant at QED (a Scholastic company)
• Co-Founder and Partner at Noah Clothing, LLP

• Chapter Consultant at Pi Kappa Alpha Executive Headquarters

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Education

• Regis University
• University of Arizona

Connections

265 connections

Industry

Online Media

Websites

• DataPop

Mike Margolin’s Summary

I help companies use the Internet and data to create meaningful consumer connections.

Mike Margolin’s Specialties:

digital/online marketing strategy, search engine marketing (both PPC and SEO), online engagement and relationship management, auction-based media buying, social media marketing, Web analytics and conversion/user experience optimization

Mike Margolin’s Experience

• Vice President, Interactive Marketing Director

  RPA

  (Privately Held; Marketing and Advertising industry)

  July 2001 — Present (8 years 5 months)

  Develop agency interactive marketing strategies with a focus on search marketing, relationship marketing and Web analytics. Manage a staff of specialists dedicated to PPC search, SEO, e-mail marketing, CRM, analytics and Web conversion optimization. Also provide strategies and insights related to social media marketing and mobile marketing. Member of agency Management Committee. Regularly participate in agency new business initiatives.
  
  RPA is the largest independent advertising and marketing agency on the west coast. Agency clients include Honda, Acura, MGM, La-Z-Boy, Bosley, Mandalay Bay, Pentax and the California Tobacco Control Program.
  
  www.rpa.com
  
  Previous Positions at RPA:
  Associate Media Director
  Manager of Targeted Marketing
  Media Supervisor

• Instructor

  UCLA Extension

  (Educational Institution; Education Management industry)

  December 2007 — October 2009 (1 year 11 months)

  The course is called "Advertising in the Digital Age" and is part of the UCLA Advertising Certificate program, held in cooperation with the UCLA Anderson School of Management. I co-instruct with an old colleague, Patricia Galea. My half of the course focuses on search marketing (both SEO and PPC), social media marketing, performance marketing (including BT, auction-based media buying, etc.), Web analytics and conversion optimization and CRM/e-mail marketing.
  
  I also serve on the Advisory Board for the UCLA Extension Advertising and Marketing Certificates Program.

• Regional Account Manager, Market Consultant

  QED (a Scholastic company)

  (Marketing and Advertising industry)

  February 1998 — June 2001 (3 years 5 months)

  Managed client relationships with leading education industry companies for integrated database marketing and analysis. Developed marketing strategy recommendations for clients and assembled custom resources from education market databases. Expanded data mining and customer modeling for key accounts.

• Co-Founder and Partner

  Noah Clothing, LLP

  (Apparel & Fashion industry)

  July 1997 — August 1998 (1 year 2 months)

  A lark. But a fun one. Developed business plan, sold original product to some good shops and even turned a (small) profit.

• Chapter Consultant

  Pi Kappa Alpha Executive Headquarters

  (Civic & Social Organization industry)

  January 1996 — May 1997 (1 year 5 months)

  Trained fraternity chapter members on organizational management, finances, recruitment and public relations at 50 U.S. universities. Also implemented expansion campaigns at Maryland and Penn, recruiting two of the largest new chapters in fraternity history.

Mike Margolin’s Education

• Regis University

  CDM , Direct & Database Marketing, CRM , 1998 — 1999

  Professional Certificate program in collaboration with the Rocky Mountain DMA

• University of Arizona

  BA (cum laude) , Philosophy , 1991 — 1995

  Activities and Societies:

  Honors Program, Arizona Regents Scholar, Interfraternity Council President, Pi Kappa Alpha executive officer, Associated Students Outstanding Sophomore Award, Mortar Board, New Student Orientation Leader

Additional Information

Mike Margolin’s Websites:

• DataPop

Mike Margolin’s Interests:

wine, independent music, Dostoevsky and UofA hoops

Mike Margolin’s Groups:

Google Agency Council
Yahoo! Digital Advisory Council
Advisory Board - DataPop
Effie Awards judge
Advisory Board - UCLA Extension Advertising and Marketing Certificates Program

•    Business Intelligence
•    Web Analytics Association
•    SearchEngineWatch.com Forums
•    RPA - Rubin Postaer and Associates

Mike Margolin’s Honors:

Led agency to the following recognition:
- Google Marketing Machine – 2005
- The Yahoo! Searchlight Award – 2006
- Media Magazine's Creative Media Award, Online Media: Search - 2006
- IAB Marketing and Interactive Excellence (MIXX) Award, Search (bronze) – 2006
- OMMA Award - Integrated Campaign, Automotive (finalist) - 2008
- IAB MIXX Award, Search (gold) - 2008
- IAB MIXX Award, Widget Marketing (gold) - 2008

Mike Margolin’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch