VP, Interactive Marketing Director at RPA
Greater Los Angeles Area
VP, Interactive Marketing Director at RPA
Greater Los Angeles Area
My work is focused on using the Internet and data to create meaningful consumer connections.
solving business problems, digital/online marketing strategy, search engine marketing (both PPC and SEO), online engagement and relationship management, auction-based media buying, social media, Web analytics and conversion/user experience optimization
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
July 2001 — Present (7 years 5 months)
Develop agency interactive marketing strategies with a focus on both search and relationship marketing. Manage a staff dedicated to PPC search, SEO, e-mail marketing, CRM, social media marketing and Web analytics. Also provide strategies and insights related to both branding/engagement-focused and lead-generation Web development. Regular member of the agency business development team.
RPA is the largest independent advertising agency on the west coast. Agency clients include Honda, Acura, MGM, La-Z-Boy, Bosley, SOYJOY and, most recently, Mandalay Bay and Pentax.
www.rpa.com
Previous Positions at RPA:
Associate Media Director
Manager of Targeted Marketing
Media Supervisor
(Educational Institution; 201-500 employees; Education Management industry)
December 2007 — November 2008 (1 year)
The course is called "Advertising in the Digital Age" and is part of the UCLA Extension Advertising Certificate program, held in cooperation with the UCLA Anderson School of Management. I co-instruct with an old colleague, Patricia Galea. My half of the course focuses on search marketing (both SEO and PPC), online performance marketing (including BT, auction-based media buying, etc.), Web analytics and conversion optimization and CRM/e-mail marketing.
(Public Company; Marketing and Advertising industry)
February 1998 — June 2001 (3 years 5 months)
Managed client relationships with leading education industry companies for integrated database marketing and analysis. Developed client marketing strategy recommendations and assembled custom resources from education market databases. Expanded data mining and customer modeling for key accounts.
(Apparel & Fashion industry)
July 1997 — August 1998 (1 year 2 months)
A lark. But a fun one. Developed business plan, sold original product to some good shops and even turned a (small) profit.
(Non-Profit; 51-200 employees; Civic & Social Organization industry)
January 1996 — May 1997 (1 year 5 months)
Trained existing fraternity chapters on organizational management, finances, recruitment and public relations at 50 U.S. universities. Also implemented expansion campaigns at Maryland and Penn, recruiting two of the largest new chapters in fraternity history.
CDM, Direct & Database Marketing, CRM, 1998 — 1999
Professional Certificate program in collaboration with the Rocky Mountain DMA
BA (cum laude), Philosophy, 1991 — 1995
wine, independent music, Dostoevsky, the Phoenix Suns and UofA hoops
Google Agency Council, Web Analytics Association
Led agency to the following recognition:
- Google Marketing Machine – 2005
- The Yahoo! Searchlight Award – 2006
- Media Magazine's Creative Media Award, Online Media: Search - 2006
- IAB Marketing and Interactive Excellence (MIXX) Award, Search (bronze) – 2006
- OMMA Award - Integrated Campaign, Automotive (finalist) - 2008
- IAB MIXX Award, Search (gold) - 2008
- IAB MIXX Award, Widget Marketing (gold) - 2008