VP, Interactive Marketing Director at RPA
Greater Los Angeles Area
- Current
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- Vice President, Interactive Marketing Director at RPA
- Past
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- Instructor at UCLA Extension
- Regional Account Manager, Market Consultant at QED - a Scholastic Company
- Co-Founder and Partner at Noah Clothing, LLP
- Chapter Consultant at Pi Kappa Alpha Executive Headquarters
- Education
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- Regis University
- University of Arizona
- Connections
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237
connections
- Industry
- Online Media
- Websites
Mike Margolin’s Summary
I help companies use the Internet and data to create meaningful consumer connections.
Mike Margolin’s Specialties:
digital/online marketing strategy, search engine marketing (both PPC and SEO), online engagement and relationship management, auction-based media buying, social media marketing, Web analytics and conversion/user experience optimization
Mike Margolin’s Experience
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Vice President, Interactive Marketing Director
RPA
(Privately Held; Marketing and Advertising industry)
July 2001 — Present (8 years 1 month)
Develop agency interactive marketing strategies with a focus on both search and relationship marketing. Manage a staff dedicated to PPC search, SEO, e-mail marketing, CRM and Web analytics. Also provide strategies and insights related to Web development and social media marketing. Regular member of the agency business development team.
RPA is the largest independent advertising and marketing agency on the west coast. Agency clients include Honda, Acura, MGM, La-Z-Boy, Bosley, Mandalay Bay and Pentax.
www.rpa.com
Previous Positions at RPA:
Associate Media Director
Manager of Targeted Marketing
Media Supervisor -
Instructor
UCLA Extension
(Educational Institution; Education Management industry)
December 2007 — July 2009 (1 year 8 months)
The course is called "Advertising in the Digital Age" and is part of the UCLA Extension Advertising Certificate program, held in cooperation with the UCLA Anderson School of Management. I co-instruct with an old colleague, Patricia Galea. My half of the course focuses on search marketing (both SEO and PPC), social media marketing, performance marketing (including BT, auction-based media buying, etc.), Web analytics and conversion optimization and CRM/e-mail marketing.
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Regional Account Manager, Market Consultant
QED - a Scholastic Company
(Public Company; Marketing and Advertising industry)
February 1998 — June 2001 (3 years 5 months)
Managed client relationships with leading education industry companies for integrated database marketing and analysis. Developed client marketing strategy recommendations and assembled custom resources from education market databases. Expanded data mining and customer modeling for key accounts.
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Co-Founder and Partner
Noah Clothing, LLP
(Apparel & Fashion industry)
July 1997 — August 1998 (1 year 2 months)
A lark. But a fun one. Developed business plan, sold original product to some good shops and even turned a (small) profit.
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Chapter Consultant
Pi Kappa Alpha Executive Headquarters
(Civic & Social Organization industry)
January 1996 — May 1997 (1 year 5 months)
Trained fraternity chapter members on organizational management, finances, recruitment and public relations at 50 U.S. universities. Also implemented expansion campaigns at Maryland and Penn, recruiting two of the largest new chapters in fraternity history.
Mike Margolin’s Education
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Regis University
CDM , Direct & Database Marketing, CRM , 1998 — 1999
Professional Certificate program in collaboration with the Rocky Mountain DMA
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University of Arizona
BA (cum laude) , Philosophy , 1991 — 1995
- Activities and Societies:
- University Honors Program, Arizona Regents Scholar, Interfraternity Council President, Mortar Board, Associated Students' Outstanding Sophomore, Orientation leader, Pi Kappa Alpha executive officer
Additional Information
Mike Margolin’s Websites:
Mike Margolin’s Interests:
wine, independent music, Dostoevsky and UofA hoops
Mike Margolin’s Groups:
Google Agency Council, Yahoo! Digital Advertising Council, Web Analytics Association
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SearchEngineWatch.com Forums -
RPA - Rubin Postaer and Associates
Mike Margolin’s Honors:
Led agency to the following recognition:
- Google Marketing Machine – 2005
- The Yahoo! Searchlight Award – 2006
- Media Magazine's Creative Media Award, Online Media: Search - 2006
- IAB Marketing and Interactive Excellence (MIXX) Award, Search (bronze) – 2006
- OMMA Award - Integrated Campaign, Automotive (finalist) - 2008
- IAB MIXX Award, Search (gold) - 2008
- IAB MIXX Award, Widget Marketing (gold) - 2008
Mike Margolin’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- reference requests
- getting back in touch
