at Zer0 to 5ive
Greater Philadelphia Area
- Current
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- Principal at Zer0 to 5ive
- Past
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- Senior Counselor at Page One Public Relations
- Vice President/Director of Communications at Unisys Corporation
- Director of Communications at IBM
- Manager, Media Relations at AT&T
- Account Supervisor at Poppe Tyson
- Account Executive at GCI Group (PR arm of Grey Advertising)
- Senior Account Executive at The Rowland Company
- Junior Account Executive at Ogilvy Adams Rinehart
- Education
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- The College of New Jersey
- Recommended
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1 person has recommended Mike - Connections
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302
connections
- Industry
- Public Relations and Communications
- Websites
Mike Maney’s Summary
Accomplished communications professional with 18 years of experience in a mix of corporate and agency environments.
Lead communications counsel for senior executives of two multi-billion dollar lines of business at the world’s largest information technology company, as well as senior-level counselor to three business unit presidents of Fortune 500 IT services company.
Communications counselor to some of the most recognized and influential players in open source, grid computing, and electronic design.
Strong motivator with experience leading globally matrixed teams, agencies and budgets.
Mike Maney’s Specialties:
Experience helping startups build and tell their stories across a range of topics, including: open source, technology, Internet infrastructure, enterprise software, databases, pervasive computing, wireless, development tools, search, SaaS and online media/advertising.
Mike Maney’s Experience
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Principal
Zer0 to 5ive
(Privately Held; 11-50 employees; Public Relations and Communications industry)
April 2008 — Present (1 year 8 months)
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Senior Counselor
Page One Public Relations
(Public Relations and Communications industry)
February 2006 — April 2008 (2 years 3 months)
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Vice President/Director of Communications
Unisys Corporation
(Public Company; UIS; Public Relations and Communications industry)
March 2004 — February 2006 (2 years )
Lead and managed media relations for company’s strategic high performance and open source computing initiatives. Manage $650,000 agency relationship.
Senior communications leader for company’s vertical industry business units. Managed a remote staff of three professionals and $800,000 agency relationship.
Led multi-country media initiative to drive category-leadership and support for launch of global RFID-based supply chain solution. Led team to secure more than 450 stories/mentions.
Tapped as interim writer for newly-appointed CEO. Written materials included CEO’s first all-employee broadcast, client video introduction, opening/closing panel remarks, and various human resources communications.
Created internal media training program to groom high-potential spokespeople.
Launched cross-company editorial board to identify and develop proactive media pitches. Initial board discussion resulted in story placement in The New York Times. -
Director of Communications
IBM
(Public Company; Public Relations and Communications industry)
March 1998 — March 2004 (6 years 1 month)
Drove communications for multi-billion dollar, cross-company pervasive computing division. Provided communications counsel to three general managers. Managed team of five pros. Developed messaging for major speeches, including keynotes at ETRE, Internet Summit and 3GSM. Managed $1.2 million agency relationship.
Initiated and drove media campaign to wrestle mindshare from Oracle. Awarded “Best Competitive PR Program” by IBM leadership. Groomed high potential team member as successor.
Served as publicist for IBM's top Internet visionary. Successes include page one stories in LA Times and millennium edition of The New York Times; cover story in Fast Company; numerous Q&A profiles; and bylined article co-written with the “father of the Internet” in Financial Times.
Provided media relations support for IBM’s Internet payments, rich media and knowledge management businesses. Drove multi-company launches for industry-wide electronic check and DVD watermarking initiatives. -
Manager, Media Relations
AT&T
(Public Company; Public Relations and Communications industry)
1997 — 1998 (1 year )
Primary media relations manager for AT&T’s business data services, including Web hosting, Internet access and IP backbone. Successfully translated complex networking technologies for business audiences and related business strategy messages for trade audiences.
Developed and extended relationships with key technology, telecommunications and business media through ongoing proactive outreach and press briefings.
Managed internal client relationships and daily agency interaction. -
Account Supervisor
Poppe Tyson
(Public Company; 501-1000 employees; Public Relations and Communications industry)
September 1994 — February 1997 (2 years 6 months)
Developed public relations strategies for agency’s technology clients. Led a four-person team to build and execute the first communications programs for Internet start-ups PSINet, Monster.com, Tripod, COM.sortium, and DynamicWeb.
Primary media relations contact for AT&T’s Software Solutions Group. Successes include widespread coverage for the bi-coastal launch of the Plan 9 distributed operating system created by the lead AT&T Bell Labs researchers behind UNIX.
For client PSE&G, generated significant national and regional print and broadcast coverage for the launch of NJ’s first compressed natural gas fueling station.
Wrote bylined articles for client CEO on underground storage tank remediation issues and placed in strategic, customer-facing media outlets.
Identified and pursued new business opportunities. Organized, directed and participated on presentation teams. Represented public relations on cross-agency advertising pitches. -
Account Executive
GCI Group (PR arm of Grey Advertising)
(Public Company; 501-1000 employees; Public Relations and Communications industry)
July 1993 — September 1994 (1 year 3 months)
Executed targeted programs for the Hong Kong Economic Trade Organization to generate positive media coverage for visiting cabinet-level officials.
Monitored environmental/public policy issues and developed appropriate communications vehicles for the New York State Low-Level Radioactive Waste Siting Commission.
Drove media relations efforts for Remington and Panasonic consumer electronic products, securing placements in major consumer and trade publications prior to critical holiday buying season. -
Senior Account Executive
The Rowland Company
(Public Company; 201-500 employees; Public Relations and Communications industry)
August 1992 — July 1993 (1 year )
Created rapid response and briefing documents on issues affecting international pharmaceutical company. Devised and implemented crisis simulations to test clients’ communications response plans. Media-trained client spokespersons. Member of media response team during OTC product pricing crisis.
Researched and developed public information materials for controversial siting of multinational chemical firm’s co-generation facility.
Created daily media briefing vehicle for international oil marketing and refining company. -
Junior Account Executive
Ogilvy Adams Rinehart
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
May 1991 — August 1992 (1 year 4 months)
Junior member of agency’s corporate and public affairs team.
Executed a proactive national media relations program for Shell Oil’s “Answer Book” public awareness program that generated significant coverage in national daily media outlets. Supported outreach efforts through the proactive identification and creation of alliances with large-scale and complementary distribution channels.
Monitored issues for Fortune 200 natural resources company. Assisted in developing communication risk assessments.
Mike Maney’s Education
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The College of New Jersey
BA , Communications , 1987 — 1991
- Activities and Societies:
- Vice President of New Membership for InterGreek Council, member of The Phi Kappa Tau Fraternity, four-years varsity cross country
Additional Information
Mike Maney’s Websites:
Mike Maney’s Interests:
Media relations, communications strategy, PR, speechwriting, crisis management
Mike Maney’s Groups:
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The Greater IBM Connection: IBM's alumni program for past and present IBM employees -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Cloud Computing -
The College of New Jersey/TSC Alumni -
Public Relations and Communications Professionals -
Ogilvy Public Relations Worldwide -
Collaborative Networks -
Philly SAAS
Mike Maney’s Honors:
Successful completion of IBM Accelerated Executive Leadership program (2002).
Graduate of IBM Basic Blue Management School (2001).
Six Sigma White Belt (2005).
Guest Lecturer, Rutgers School of Communication (2005, 2006, 2007, 2008, 2009).
Created first-ever IBM-wide PR measurement system through executive stretch assignment (2003).
Two programs nominated for the Holmes’ Report Gold Sabre (Superior Achievement in Branding and Reputation) award for business-to-business campaigns of the year (2003).
Mentor to three junior communications professionals.
Mike Maney’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
