Marketing Professional, Business Strategist, Entrepreneur (Niche: Public Sector Marketing + Social Media Marketing)
Ottawa, Canada Area
- Current
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- Professor at Heritage College
- Strategist at Centre of Excellence for Public Sector Marketing
- Associate at Colterman Marketing Group
- Co-Founder/Director at MakeMerry Productions
- Past
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- Consumer Marketing Officer at Canada Post
- Retail Services Performance Officer at Canada Post
- President at KUJ Productions (Self-employed)
- Education
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- Algonquin College of Applied Arts and Technology
- Carleton University
- Recommended
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8 people have recommended Mike - Connections
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140
connections
- Industry
- Marketing and Advertising
- Websites
Mike Kujawski’s Summary
Mike Kujawski is an enthusiastic marketing professional, business strategist and entrepreneur with a passion for leveraging new digital marketing technologies and trends. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he is now the lead Strategist. His most recent tasks at CEPSM have involved the development of comprehensive marketing strategies for the Department of National Defence, the Public Service Commission and the City of Burlington. Mike has also recently assisted in the development of a branding strategy for Canada Revenue Agency and has led the development of digital marketing strategies for Canadian Heritage, Public Safety Canada and the Canadian Public Service Agency. In addition, Mike is a passionate blogger, speaker, and workshop facilitator on the topic of social media marketing in the public and non-profit sectors. He created Canada’s first national workshop and comprehensive workbook on the benefits of using social media in a public sector setting.
Aside from CEPSM, Mike works as a part-time business professor at Heritage College, where he teaches numerous modules in the “Small Business Development” program. Mike fuels his entrepreneurial side in the event planning business and recently became part-owner of an Ottawa-based event planning company.
In the past, Mike has worked as a Consumer Marketing Officer for Canada Post, where he implemented and monitored national consumer marketing campaigns with over $1M promotional budgets. Mike also holds well over 10 years of part-time experience in desktop publishing, web programming and graphic design for various small businesses. He has done extensive world traveling throughout his life and speaks three languages. He holds a Bachelor of Commerce (honours) degree from the Sprott School of Business at Carleton University, with concentrations in both Marketing and International Business, as well as a Web Designer Certificate from Algonquin College.
Mike Kujawski’s Specialties:
Public Sector Marketing, Social Marketing; Interactive (Web) Marketing and Media, Search Engine Marketing; Social Media (Web 2.0) Marketing; Graphic Design; Web Design; Online Advertising; Digital Technologies; Strategic Business Planning
Mike Kujawski’s Experience
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Professor
Heritage College
(Public Company; 501-1000 employees; E-Learning industry)
October 2007 — Present (1 year)
I am teaching the Small Business Development program through the Distance Education branch. The program includes eight (8) modules of which I am teaching the following five (5):
-Starting a Small Business
-The Business Plan
-Business Systems/Web Planning
-Introduction to Marketing
-Planning and Performance Measurement -
Strategist
Centre of Excellence for Public Sector Marketing
(Marketing and Advertising industry)
December 2005 — Present (2 years 10 months)
Key Projects:
Assisted in the development of a branding strategy for Canada Revenue Agency (CRA).
Developed a Comprehensive Internet Strategy for the Web Improvement Initiative currently underway at Canadian Heritage (PCH), including specific recommendations on the use of Web 2.0 applications.
Created a Marketing Plan for the roll-out of Citizenship and Immigration Canada’s (CIC) 60th Anniversary
Developed an Internet Marketing Strategy for Public Safety and Emergency Preparedness Canada (PSEPC) including a Search Engine Marketing component.
Developed a Strategic Marketing Plan for the newly amalgamated Infrastructure Ontario (IO)
Created an Internal Outreach Strategy for the Canada Revenue Agency (CRA)
Prepared and facilitated a Marketing Workshop for the Meteorological Service of Canada (MSC).
Conducted a nation-wide perception survey of the Non-Prescription Drug Manufacturer’s Association of Canada (NDMAC) among its key senior-level stakeholders. -
Associate
Colterman Marketing Group
(Marketing and Advertising industry)
2005 — Present (3 years)
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Co-Founder/Director
MakeMerry Productions
(Privately Held; 1-10 employees; Events Services industry)
October 2004 — Present (4 years)
Co-Founder/Director of a recreational event company for the socially active target market of 18-26 year old youth. We specialize in 2 major events in Ottawa: Canada Day and Halloween Night.
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Consumer Marketing Officer
Canada Post
(Government Agency; 10,001 or more employees; Government Administration industry)
May 2005 — December 2005 (8 months)
Implemented and monitored national consumer marketing campaigns with over $1M promotional budget
Launched regional area marketing program to support local retail sales managers
Managed consumer marketing group communications vehicles (web, learning seminar, newsletter)
Coordinated special projects requiring expertise with cross-functional stakeholders (product, web, retail, merchandising, marketing communications, marketing research) -
Retail Services Performance Officer
Canada Post
(Government Agency; 10,001 or more employees; Retail industry)
April 2004 — September 2004 (6 months)
In charge of performance reporting, outlet compliance and improvement on the various non-traditional retail services available at Canada Post.
Provided on-going support to the Retail Performance Team
Wrote procedures as well as prepared reports and presentations for use throughout Canada
Suggested and implemented new business processes for performance improvement -
President
KUJ Productions (Self-employed)
(Self-Employed; Myself Only; Events Services industry)
January 2001 — March 2004 (3 years 3 months)
Organized one-off social events for 150-300 people from initial concept to execution.
Designed websites and print collateral (tickets, posters, etc...) based on strategy
Provided business management consulting services to small businesses in the Ottawa area.
Mike Kujawski’s Education
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Algonquin College of Applied Arts and Technology
Web Designer Certificate, Web Design, 2007 — 2007
Part-time studies to supplement my B.Com degree
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Carleton University
Bachelor of Commerce, Double Major: International Business & Marketing, 2001 — 2006
Teaching Assistant for: Non-Profit Marketing, Marketing Communications, Marketing Management, Industrial Relations
Additional Information
Mike Kujawski’s Websites:
Mike Kujawski’s Interests:
Personal Fitness, Skiing, Photography, Geo-caching, Mountain Biking, Fishing, Traveling, Ballroom Dancing, Technology, Social Media
Mike Kujawski’s Groups:
CMA, OCRI, CSIA, CIRA
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Public Sector Marketing 2.0 -
Social Media Marketing -
Persuasion Communications -
Government of Canada Communicators
Mike Kujawski’s Honors:
University Scholarship for High Academic Achievement
Mike Kujawski’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
