Mike Kujawski

Current

Strategist at Centre of Excellence for Public Sector Marketing
Associate at Colterman Marketing Group

Past

Professor at Heritage College
Consumer Marketing Officer at Canada Post
Retail Services Performance Officer at Canada Post

see less...

Education

Algonquin College of Applied Arts and Technology
Carleton University

Recommended

17 people have recommended Mike

Connections

356 connections

Industry

Marketing and Advertising

Websites

Mike Kujawski’s Summary

Mike Kujawski is a passionate marketing strategist & social media expert interested primarily in helping public sector and non-profit organizations excel at what they do. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he now leads all of CEPSM’s digital marketing projects. Mike’s most recent tasks at CEPSM include the development of strategic digital marketing and social media engagement plans for Public Safety Canada, Canadian Public Service Agency, Canadian Air Transport Security Authority and Canadian Heritage. He has also recently led the development of comprehensive marketing/communications plans for the Department of National Defence, the Public Service Commission and the City of Burlington.

Mike is a distinguished blogger, engaging speaker and highly praised workshop facilitator in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media marketing strategy in a public sector setting. Mike also created the Government 2.0 Best Practices Wiki, which has garnered international attention as the first collaborative central archive of government social media initiatives in Canada and abroad.

In the past, Mike has worked as a part-time business professor at Heritage College, where he taught numerous modules in the “Small Business Development” program. Before that, he was a Consumer Marketing Officer for Canada Post and a teaching assistant (T.A) for senior academics in a variety of advanced business/marketing subjects. Mike also has well over 10 years of part-time experience in desktop publishing, web development and graphic design for various small businesses.

He holds a Bachelor of Commerce (honours) degree from the Sprott School of Business at Carleton University , with concentrations in both Marketing and International Business. Mike also holds a Web Designer Certificate from Algonquin College.

Mike Kujawski’s Specialties:

Social Media Marketing; Social Marketing; Digital Marketing; Grassroots Marketing; Search Engine Marketing; Web Strategy Development & Design; Strategic Business Planning

Mike Kujawski’s Experience

Strategist

Centre of Excellence for Public Sector Marketing

(Marketing and Advertising industry)

December 2005 — Present (3 years 8 months)

Key Projects:

Assisted in the development of a branding strategy for Canada Revenue Agency (CRA).

Developed a Comprehensive Internet Strategy for the Web Improvement Initiative currently underway at Canadian Heritage (PCH), including specific recommendations on the use of Web 2.0 applications.

Created a Marketing Plan for the roll-out of Citizenship and Immigration Canada’s (CIC) 60th Anniversary

Developed an Internet Marketing Strategy for Public Safety and Emergency Preparedness Canada (PSEPC) including a Search Engine Marketing component.

Developed a Strategic Marketing Plan for the newly amalgamated Infrastructure Ontario (IO)

Created an Internal Outreach Strategy for the Canada Revenue Agency (CRA)

Prepared and facilitated a Marketing Workshop for the Meteorological Service of Canada (MSC).

Conducted a nation-wide perception survey of the Non-Prescription Drug Manufacturer’s Association of Canada (NDMAC) among its key senior-level stakeholders.
Associate

Colterman Marketing Group

(Marketing and Advertising industry)

2005 — Present (4 years)
Professor

Heritage College

(Privately Held; 11-50 employees; Hospitality industry)

October 2007 — October 2008 (1 year 1 month)

Taught the Small Business Development program through the Distance Education branch. The program included eight (8) modules of which I was teaching the following five (5):

-Starting a Small Business
-The Business Plan
-Business Systems/Web Planning
-Introduction to Marketing
-Planning and Performance Measurement
Consumer Marketing Officer

Canada Post

(Government Agency; 10,001 or more employees; Government Administration industry)

May 2005 — December 2005 (8 months)

Implemented and monitored national consumer marketing campaigns with over $1M promotional budget

Launched regional area marketing program to support local retail sales managers

Managed consumer marketing group communications vehicles (web, learning seminar, newsletter)

Coordinated special projects requiring expertise with cross-functional stakeholders (product, web, retail, merchandising, marketing communications, marketing research)
Retail Services Performance Officer

Canada Post

(Government Agency; 10,001 or more employees; Retail industry)

April 2004 — September 2004 (6 months)

In charge of performance reporting, outlet compliance and improvement on the various non-traditional retail services available at Canada Post.

Provided on-going support to the Retail Performance Team

Wrote procedures as well as prepared reports and presentations for use throughout Canada

Suggested and implemented new business processes for performance improvement

Mike Kujawski’s Education

Algonquin College of Applied Arts and Technology

Web Designer Certificate , Web Design , 2007 — 2007

Part-time studies to supplement my B.Com degree
Carleton University

Bachelor of Commerce , Double Major: International Business & Marketing , 2001 — 2006

Teaching Assistant for: Non-Profit Marketing, Marketing Communications, Marketing Management, Industrial Relations