Director, Consumer Marketing at Cisco Systems
San Francisco Bay Area
- Current
-
- Director Consumer Marketing at Cisco Systems
- Past
-
- Board of Advisors at Green By Design
- Senior Manager, Global Marketing Operations at Cisco Systems Inc.
- Senior Manager, Marketing Strategy & Planning at Cisco Systems Inc.
- General Manager at Spectrum Brands (formerly known as Rayovac)
- Market Intelligence Manager at Information Resources Inc.
- Acount Manager at Kraft Foods
- Field Marketing Representative at Anheuser-Busch Inc.
- Education
-
- Washington University in St. Louis
- University of Wisconsin-Madison
- Recommended
-
3 people have recommended Michael - Connections
-
254
connections
- Industry
- Computer Networking
- Websites
Michael Kisch’s Summary
Senior marketing professional with extensive experience developing strategy and delivering results in high-tech and consumer packaged goods companies like Cisco Systems, Kraft Foods and Anheuser-Busch. Expertise in: P&L management, brand strategy, marketing planning, new product development/launches, advertising/media strategy, direct/online marketing, event marketing, customer research/segmentation, pricing and use of Web 2.0 techniques. Extensive international experience across a broad range of customer segments, including enterprise, SMB, Service Provider and consumer. Strong team player, comfortable building and leading large teams and influencing peers and executives in both hierarchical and matrix organizational structures.
Michael Kisch’s Specialties:
Technology Marketing, Consumer Packaged Goods; P&L responsibility, brand strategy, marketing planning, custom research, market analysis, digital strategy, community development, relationship marketing, conversational media, large scale event marketing, viral program development.
Cisco Systems, Anheuser-Busch, Information Resources, Rayovac, Kraft Foods.
Michael Kisch’s Experience
-
Director Consumer Marketing
Cisco Systems
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
May 2006 — Present (3 years 7 months)
Developing overall marketing strategy for the Cisco brand in the consumer segment.
-
Board of Advisors
Green By Design
(Consumer Goods industry)
2008 — 2008 (less than a year)
-
Senior Manager, Global Marketing Operations
Cisco Systems Inc.
(Public Company; 10,001 or more employees; csco; Computer Networking industry)
May 2005 — April 2006 (1 year )
Nominated by executive management for international marketing rotation program. Purpose of the program was for high potential employees to gain a better understanding of Cisco global business practices, the intricacies of Cisco’s global marketing process and the hand-off between marketing and sales. Spent 7 months based in European HQ working on rolling out global branding campaign, advising on the development of (15) campaign plans and developing solutions to marketing process and interlock issues.
•Core member of Marketing Resource Management (MRM) deployment team focused on developing Cisco’s global marketing planning system
•Core member of global process development team focused on developing end to end marketing planning process designed to better align interests of central marketing, theater marketing and country marketing -
Senior Manager, Marketing Strategy & Planning
Cisco Systems Inc.
(Public Company; 10,001 or more employees; csco; Computer Networking industry)
January 2001 — April 2005 (4 years 4 months)
Responsible for leading (14) person brand communications team, charged with the development of Cisco’s global integrated brand campaign strategy. Additional team responsibilities include customer research and segmentation, event strategy & messaging, customer loyalty, and the communication of Cisco’s technology vision.
-
General Manager
Spectrum Brands (formerly known as Rayovac)
(Public Company; 501-1000 employees; Consumer Goods industry)
March 1997 — May 2000 (3 years 3 months)
Responsible for $55MM business P&L. Managed all elements of annual business plan including new product development, pricing, manufacturing forecaset, business and marketing strategy development and execution, including execution of concept development, product design, product positioning, packaging, market research, marketing plan development. Direct responsibility for managing (3) marketing and product development personnel.
-
Market Intelligence Manager
Information Resources Inc.
(Public Company; 1001-5000 employees; IRIC; Market Research industry)
November 1995 — February 1997 (1 year 4 months)
A leading market research consulting and software firm specializing in the development of proprietary databases and data mining tools. Clients included Ralston Purina and Tenneco.
-
Acount Manager
Kraft Foods
(Public Company; 10,001 or more employees; Food Production industry)
April 1994 — November 1995 (1 year 8 months)
-
Field Marketing Representative
Anheuser-Busch Inc.
(Public Company; 10,001 or more employees; Wine and Spirits industry)
May 1991 — November 1993 (2 years 7 months)
Michael Kisch’s Education
-
Washington University in St. Louis
MBA , 1997 — 2000
-
University of Wisconsin-Madison
BBA , Marketing , 1989 — 1993
Michael Kisch’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- reference requests
- getting back in touch
