
Founder of Fixitology - a Social Media business solutions company
Rochester, New York Area

Founder of Fixitology - a Social Media business solutions company
Rochester, New York Area
I'm the K’nex guy - I take your products and services, your people and your community, and use social media to connect you with customers - current and future.
I bring creative (and some say, insanely different) thinking to problem solving and I get results for you, your team and your business. Let’s see how we can help each other: Contact me at mikej@fixitology.com or (585) 746-0965.
You can also follow me on Twitter (@mikefixs) or find me on Facebook (http://profile.to/mikejohansson/). Or you can read some of my thoughts on my blog: http://forfreeblog.blogspot.com/
(Professional Training & Coaching industry)
May 2009 — Present (3 months)
(Think Tanks industry)
January 2009 — Present (7 months)
Fixitology is using tools, including Social Media, to solve business problems. Its finding solutions where you least expect to discover them. Its connecting the dots until the whole is many steps removed, but still connected to, the original challenge. For example, it's using Social Media tools to learn from your customers and talk to them directly. If you are looking for better products, more customers, increased media attention and a stronger bottomline, we can help. Contact us - you won't regret it.
(Public Company; 501-1000 employees; GCI; Newspapers industry)
February 2004 — August 2008 (4 years 7 months)
Editor and General Manager of print (insider) and online edition (rochesterinsider.com) for youth product that serves more than 100,000 readers each week in Rochester, N.Y. Manages insider staff with additional dotted line responsibility for those in Advertising, Marketing and Circulation. Responsibilities include meeting monthly budget goals, marketing and distribution. Member of company-wide Innovation team and quality team.
(Public Company; 501-1000 employees; GCI; Newspapers industry)
April 2002 — January 2004 (1 year 10 months)
Produced daily news report on Rochester's largest Web site. Produced multimedia and coached others in producing multimedia. Introduced new Web-writing style, coached entire newsroom on Web production and established new entertainment silo. Led new initiatives in breaking news and packaging.
(Public Company; 501-1000 employees; GCI; Newspapers industry)
April 1997 — March 2002 (5 years)
Managed copy desk and designers for daily features section of a metropolitan newspaper. Planned content and coached junior staff.
(Public Company; 501-1000 employees; GCI; Newspapers industry)
August 1992 — March 1997 (4 years 8 months)
Selected stories, edited copy, designed pages and managed staff
(Public Company; 501-1000 employees; GCI; Newspapers industry)
May 1988 — August 1992 (4 years 4 months)
Edited copy, selected stories, designed pages.
(Publishing industry)
February 1982 — February 1985 (3 years 1 month)
Reported on farming (at the time New Zealand's No. 1 industry) for a daily provincial newspaper. The newspaper (which has since become Hawke's Bay Today) served 30,000 readers in a 3,000 square mile area. In addition, edited and produced a weekly farming supplement for the newspaper. In 1983 Mike won the Agricultural Writer of the Year Award beating out far more experience writers and editors at much larger papers.
(Publishing industry)
1985 — 1985 (less than a year)
Copy editor on a general news desk for this morning tabloid in Sydney: edited storues, wrote headlines and laid out pages.
(Publishing industry)
January 1980 — February 1982 (2 years 2 months)
Member of sub-editing desk with assignments on wire copy, sports and general news. Also covered basketball for The Press and was named Basketball Writer of the Year in 1981.
Master Certificate in Internet Marketing , 2009 — 2009
A three-course certification in Internet Marketing, SEO, Google Analytics and Inbound Marketing.
MA , Newspaper Journalism , 1986 — 1987
Was a Graduate Assistant in the Newhouse School Photo Department helping to run the photo lab, helping undergrad students with developing and printing and managing the photo studios.