Mike Jay

Current

Director of Marketing Science and Analytics at Marketing Software Company

Past

Senior Scientist at Zilliant Inc.
Independent Professional at Self Employed (Self-employed)
Senior Director at J.D. Power and Associates

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Education

Rutgers, The State University of New Jersey-New Brunswick
University of Michigan
Oakland University

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Recommended

1 person has recommended Mike

Connections

202 connections

Industry

Market Research

Websites

My Website

Mike Jay’s Summary

Seasoned Marketing Analytics professional with extensive experience in the management and execution of advanced marketing analytic/science/research studies in the automotive, service, pharmaceutical and retail industries.

Mike Jay’s Specialties:

Integration of business analytics and marketing research methods to resolve management questions.

Mike Jay’s Experience

Director of Marketing Science and Analytics

Marketing Software Company

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2007 — Present (2 years)

Responsible for building custom models and reports for MSC's clients. Strategically use data mining and predictive modeling to uncover customer insights and behaviors that will optimize and drive insightful marketing communications and promotions. Results from these studies enabled client to target their customer communications via catalogs and increased their ability to make custom promotional offers.
Senior Scientist

Zilliant Inc.

(Privately Held; 51-200 employees; Computer Software industry)

2006 — 2007 (1 year)

Design and execute pricing algorithms for implementation in enterprise software. Analyzed client's pricing and demand data to determine appropriate course of action including customer and product segmentation, price normalization and optimzation approaches. Position included interfacing with the client to determine needs and to explain results.
Independent Professional

Self Employed (Self-employed)

(Self-Employed; Myself Only; Market Research industry)

2005 — 2006 (1 year)

Executed primary marketing research studies, developed information products and analytic services.
Senior Director

J.D. Power and Associates

(Privately Held; 11-50 employees; Computer Software industry)

1997 — 2005 (8 years)

Provided management and creative support to the ideation and creation of new products and solutions in the areas of customer loyalty scoring, customer market reentry models, automotive pricing, demand forecasting, remarketing and incentive planning. Managed technical personnell across multiple sites in different states. Managed the corporate Stat department.

Mike Jay’s Education

Rutgers, The State University of New Jersey-New Brunswick

MBA , Marketing research, marketing science, econometrics and statistics
University of Michigan

MSE , Industrial and Operations Engineering

Industrial Engineering and Operations research, statistics and information systems.
Oakland University

MS/BS , Systems Engineering

Additional Information

Mike Jay’s Websites:

My Website

Mike Jay’s Interests:

Hiking, walking and backpacking.

Mike Jay’s Groups:

Institute for Operations Research and Management Sciences (INFORMS), Southern California Chapter - American Statistical Association.

DataShaping Advanced Analytics
Market Research
Michigan Engineering
Business Intelligence & Analytics Group
Decision Stats
Oakland University-Engineers
Predictive Analytics
Rutgers Business School Newark and New Brunswick - Alumni
INFORMS
Healthcare Analytics | Marketing Analytics | Data Analytics
Marketing ROI and Effectiveness
Database Marketers
Advanced Analytics, Predictive Modeling & Statistical Analyses Professionals Group
Marketing Science
Excel Enthusiasts
J.D. Power and Associates Alumni - Former Associates
BMA SoCal Chapter
JMP Professional Network
Statistical Consultants
Predictive Modeling News
Quant Masters - Quantitative Professionals Worldwide