Michael Hummel

Current

Technologist at Savvy Strategy
CEO at Kentro Media

Past

CEO at Positive Friends
Senior Software Engineer at Sherman's Travel
Co-Founder at eCamp

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Education

SUNY Albany

Recommended

4 people have recommended Michael

Connections

120 connections

Industry

Marketing and Advertising

Websites

Michael Hummel’s Summary

Action-oriented executive with an extensive technical background. A marketing, advertising and business development veteran, I have over 12 years of experience positioning brands, launching products, creating online & offline advertising campaigns and developing new business models.

Account Management – Proposal preparation, deal terms structuring, business relationships, negotiation, contract execution, and deal closings

Brand marketing – Consumer insight research; positioning; creative strategy; media planning; social media management; branded entertainment

Product marketing – Competitive analysis; segmentation & target audience definition; qualitative & quantitative research; online & offline focus groups; market launch planning; customer satisfaction study

Interactive – Search marketing campaign management; SEO; google analytics; site design; user experience testing; content management; mobile strategy

Technical – RFP & proposal development, technical specifications, API development, information architecture

Michael Hummel’s Specialties:

Account Management
Brand, Product, and Interactive Marketing
Hands-on Software Development

Michael Hummel’s Experience

Technologist

Savvy Strategy

(Marketing and Advertising industry)

January 2009 — Present (7 months)

Savvy develops Marketing & Licensing programs for Entertainment brands, Entrepreneurial brands, Licensors and individual Professionals.
CEO

Kentro Media

(Marketing and Advertising industry)

2000 — Present (9 years)

KENTRO Media believes that image is central to an organizations brand. In today's fluid market, these brands need to be flexible: expanding as they grow, embracing their clients, and leaving a lasting impression in every relationship.
CEO

Positive Friends

(Online Media industry)

June 2005 — February 2009 (3 years 9 months)

PositiveFriends.com is a niche online social support community for the STD positive population. The site provide members varying levels of privacy they can personalize to their own comfort level, allowing them to participate without compromising their anonymity. As with other diseases, not only the one who is afflicted with the disease is affected by it and Positive Friends supports the STD positive individual, as well as their friends and family.
Senior Software Engineer

Sherman's Travel

(Privately Held; Publishing industry)

January 2008 — January 2009 (1 year 1 month)

ShermansTravel.com is a leading publisher of travel deals and reviews. As Senior Software Engineer, I designed and developed automated systems to expedite the deal aggregation and editorial production.
Co-Founder

eCamp

(Computer Software industry)

January 1998 — January 2005 (7 years 1 month)

eCamp was an electronic communications solutions provider for over 400 national and international summer camps with service to over 600,000 families. As a co-founder, I ran the day to day technical operations of the business.