Mike Hollywood

Current

Director of New Media at Cone

Past

Account Manager at Valassis 1 to 1 Solutions
Senior Manager, B2B CRM at Monster Worldwide
Research Technician at Boston University School of Medicine

Operations Technician at Epichem, Ltd.

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Education

Boston College

Connections

187 connections

Industry

Marketing and Advertising

Mike Hollywood’s Summary

Motivated marketing professional with experience in communications and public relations, direct marketing and interactive marketing. Excels in providing strategic guidance and tactical solutions to meet business demands. Highly effective communicator with proven relationship development, project management and problem solving skills.

Mike Hollywood’s Specialties:

direct marketing, database marketing, social media, new media, blogging, social networking, mobile technology, web development, widget development, facebook application development, online audio/video content production and syndication,

Mike Hollywood’s Experience

Director of New Media

Cone

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

Work across disciplines (Cause Branding, Corporate Responsibility, Crisis Prevention and Management, Brand Marketing) to understand each client’s needs, identifying opportunities and recommending appropriate strategies and tactics in the areas of emerging media and technology. Assume the leadership role in identifying key execution partners and manage these relationships to ensure deliverability of each solution.
Account Manager

Valassis 1 to 1 Solutions

(Public Company; 1001-5000 employees; VCI; Marketing and Advertising industry)

January 2005 — January 2008 (3 years 1 month)

• Engage with senior level clients to provide strategic direction and drive execution of online, offline, mobile and viral marketing programs for clients including IKEA, Hastings Entertainment, Friendly’s Restaurants, Uno Chicago Grill, King Pharmaceutical, T-Mobile and more.
• Lead cross-functional teams including database, analytic, e-marketing and creative professionals to accomplish client business objectives.
• Identify and penetrate high-potential markets with measurable tactics including email, direct mail, online advertising, interactive, mobile and print media.
• Develop market specific strategies for grand-openings and underperforming stores
• Manage and mentor junior Strategic Marketing Services staff.
Senior Manager, B2B CRM

Monster Worldwide

(Public Company; Marketing and Advertising industry)

2000 — 2005 (5 years )

• Managed customer gateway; ensured consistency of all mass customer communications with core business objectives.
• Brought B-to-B CRM program in-house utilizing Siebel Marketing Automation tool, achieving significant campaign cost reductions.
• Expanded program by adding small business segment, including customized offers, communications and cadence.
• Created small business targeted advertising opportunities with Dell, American Express, Bank of America, MBNA, Wells Fargo and AT&T.
• Drove programs designed to test viability of 3rd party list sources for customer acquisition.
• Responsible for $4MM retention marketing budget
Research Technician

Boston University School of Medicine

(Educational Institution; 5001-10,000 employees; Research industry)

May 1998 — May 2000 (2 years 1 month)

Performed cardiovascular research in the areas of antioxidant effect on protein kinase C activity and platelet aggregation.
Operations Technician

Epichem, Ltd.

(Privately Held; 11-50 employees; Chemicals industry)

September 1997 — May 1998 (9 months)

Produced organometallic chemicals for use in the semiconductor industry.