Mike Hayward

Current

• Consumer Marketing Manager at Ecclesiastical Insurance Group
• Chair of Directors at The Ridings' Federation of Academies Trust
• Chair of Trustees at The Ridings' Federation Sponsor Trust

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Past

• Marketing Manager (Contract) at Higos
• Senior Consultant (Contract) at Allianz
• Consultant at M K Hayward

2 more...

Education

• The University of Reading
• Birmingham City University
• Oxford Brookes University

• Woking County Grammar School for Boys

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1 more...

Recommended

5 people have recommended Mike

Connections

156 connections

Industry

Marketing and Advertising

Websites

• Winterbourne Down Carnival

Mike Hayward’s Summary

A financial marketing professional.

Fellow of the Institute of Direct Marketing and Fellow of the Chartered Insurance Institute.

Chair of Governors The Ridings High School Bristol,
1999-2005 Member of Direct Marketing Association West Board,
2003-2006 Member of Institute of Direct Marketing West board

Mike Hayward’s Specialties:

Customer retention and loyalty, complaint management and service recovery, outbound telemarketing, marketing databases, direct response advertising, direct mail and list rental, DRTV, affinity marketing, financial services regulation.

Mike Hayward’s Experience

• Consumer Marketing Manager

  Ecclesiastical Insurance Group

  (Privately Held; 1001-5000 employees; Insurance industry)

  October 2008 — Present (10 months)

  General insurance and financial services direct and affinity marketing.

• Chair of Directors

  The Ridings' Federation of Academies Trust

  (Education Management industry)

  October 2008 — Present (10 months)

• Chair of Trustees

  The Ridings' Federation Sponsor Trust

  (Education Management industry)

  October 2008 — Present (10 months)

Mike Hayward’s Education

• The University of Reading

  Diploma , Management Studies , 1998 — 1999

• Birmingham City University

  MA , History of Art & Design , 1980 — 1982

• Oxford Brookes University

  BA 2:1 Hons , History of Art, History , 1977 — 1980

• Woking County Grammar School for Boys

  1970 — 1977

Additional Information

Mike Hayward’s Websites:

• Winterbourne Down Carnival

Mike Hayward’s Groups:

Institute of Direct Marketing

•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Allianz Network
•    Internet Affiliate Marketers Association (IAMA)
•    Bath & Bristol Marketing Network
•    Oxford Brookes Alumni
•    Customer Experience Exchange
•    General Insurance Professionals UK
•    The Institute of Direct Marketing (IDM)
•    Optimising Customer Experience - OCE

Mike Hayward’s Honors:

Fellow of the Chartered Institute of Insurers, Fellow of the Institute of Direct Marketing

Mike Hayward’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch