Mike Halloran

Marketing/strategy expert with in-depth experience in Interactive Space. Large company, mid-size company, and start-up experience. Currently, I am a "Serial Entrepreneur" and involved in helping multiple start-ups.

Mike Halloran’s Specialties:

Marketing
Strategy
Interactive Marketing
Promotion
Market Research

Mike Halloran’s Experience

CEO/Partner/Principal

Zipscene

(Marketing and Advertising industry)

September 2005 — Present (3 years 11 months)

An entertainment website/portal that AGGREGATES local event entertainment content, CREATES an ideal consumer experience in the consumption/usage of that content, and DISTRIBUTES it to website portals in a syndicated format.
Principal

Precision Ensights

(Privately Held; 1-10 employees; Management Consulting industry)

February 2003 — Present (6 years 6 months)

Strategic Marketing Consultant
Principal

Heritage Raised Panels

(Public Company; 11-50 employees; Building Materials industry)

January 2003 — Present (6 years 7 months)

Manufacturers of raised-panels such as wainscot, library panels, judges panel, columns, fireplaces, etc.
Network Director, Board of Directors

P&G Alumni Network

(Consumer Goods industry)

February 2001 — Present (8 years 6 months)

The P&G Alumni Network is a non-profit organization founded by alumni to help former P&G employees stay connected. There are over 13,000 registered members who participate in 40+ chapters across the world.

Our mission is to share ideas, talents and resources with each other and with our communities. We will donate any profits to charitable groups around the world. We are not formally connected with the Procter & Gamble Company, but they are supportive of our efforts and we have obtained a trademark agreement to use the P&G name.

Membership is free and you can register at www.pgalums.com
Consultant

Cincinnati Consulting Consortium

(Privately Held; Consumer Goods industry)

January 2001 — Present (8 years 7 months)
President

CoActive Marketing Group/Optimum Group

(Public Company; CMKG; Marketing and Advertising industry)

December 1993 — September 2002 (8 years 10 months)

Helped grow 20 year-old graphic design company into an integrated marketing services company with expertise in strategy, marketing, interactive, and promotion. Originally named Optimum Group between 1973 to 1998, company was acquired in 1998, changed name to CoActive Marketing Group. Was principal in company leading the interactive and marketing strategy practice and become President of Cincinnati organization from 1998 to 2002. Helped grow from $3M to $15MM and to an organization for 100 people in Cincinnati.
President

CoActive Marketing Group

(Public Company; Marketing and Advertising industry)

1993 — 2002 (9 years)
Marketing Director/Brand Manager

Procter & Gamble

(Public Company; PG; Consumer Goods industry)

June 1983 — June 1993 (10 years 1 month)

Held 7 different Brand Management positions over 10 year period at P&G. Current on the P&G Alumni Network Board of Directors.

Mike Halloran’s Education

Massachusetts Institute of Technology - Sloan School of Management

BS , Marketing , 1981 — 1983
Lehigh University

BS , Biochemstry , 1978 — 1981

Activities and Societies:

Phi Delta Theta
Union High School

1973 — 1977

Activities and Societies:

Track and Cross Country Team