
Founder, RochesterSubway.com
Rochester, New York Area

Founder, RochesterSubway.com
Rochester, New York Area
• All kinds of print and multimedia design experience (see experience section)
• Co-creator of the Giggles Computer Funtime for Baby software series. Illustrated and co-developed the first 3 titles in the product line. Designed the software's mascot, Flopsy The Dog.
• I'm a designer by nature but I did once write a script for a PHP/MySQL online journal... before the advent of the blog.
• Well versed in Adobe Photoshop, Illustrator, Flash, Acrobat, InDesign, QuarkXPress, HTML, CSS, various video and audio editing apps, and, in case you were wondering... PowerPoint
• Experience in the areas of illustration, Flash animation, storyboarding, graphic design, brand creation, UI development, and digital imaging
(Internet industry)
August 2008 — Present (1 year 4 months)
An online forum for Rochestarians to speak out on urban development issues including urban renewal, transportation, public spaces, sprawl, and energy.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2005 — Present (4 years 7 months)
• Design, develop, and guide the creation of integrated multimedia campaigns for clients including Kodak, Bausch & Lomb, Excellus, Constellation Wines, and Lactalis.
• Utilize user-centered research, analysis, and design methodologies along with business requirements and use cases, to design online and standalone application structures, interfaces, and user interactions that are highly usable and appealing
• Develop storyboards, conceptual diagrams, site maps, interaction models, and wireframes
• Develop and maintain detailed user-interface specifications and style guides
(Marketing and Advertising industry)
2002 — 2009 (7 years )
(Partnership; 1-10 employees; Consumer Electronics industry)
January 2005 — May 2007 (2 years 5 months)
• Co-created a line of software products for children age 6-to-24 months titled Giggles Computer Funtime for Baby
• Illustration, character development, and animation
• Involved in all aspects the creation of the Giggles brand from strategy to execution
• Responsible for designing and implementing web marketing strategies
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2000 — May 2005 (4 years 9 months)
• Create effective corporate brand communications through the use of various mediums including print, web/interactive, and video for clients including Xerox, Kodak, Bayer, and Scwharz Pharma
• Design and creation of multimedia presentations utilizing Flash, PowerPoint, and After Effects for meetings, conferences, tradeshows, and events
• Development of web sites, microsites, banner ads, HTML emails, CD-ROMs, kiosks, and video graphics
• Implementation of highly detailed corporate brand standards
(Educational Institution; 1001-5000 employees; Design industry)
November 2000 — November 2001 (1 year 1 month)
• Taught "Intro to Web Design" and "Advanced Web Design" to design students in CIAS at RIT
• Provided students with an overview of Web design and an introduction to the fundamental skills needed to design and build functional Web sites.
• Issues concerning successful use of typography, color, and composition are discussed.
• Students are given exposure to UI principles, basic HTML, Flash, Actionscript, Dreamweaver, and Photoshop
• Students are expected to create webpages that demonstrate their understanding and use of basic design principles.
(Privately Held; 11-50 employees; Internet industry)
May 1999 — September 2000 (1 year 5 months)
• Design and produce Flash and HTML web sites and promotional tools for clients
• Work with internal programming and development team to ensure intended user experience is carried thru to finished product
• Perform maintenance and updates to existing sites
• Design and produce printed and interactive company marketing materials
BFA , Illustration/Graphic Design , 1995 — 1999
Illustration - Bachelor of Fine Arts with Honors (1999)
Graphic Design - Associate in Applied Science with Honors (1997)
Graphic Artist / Publications Assistant (March 1997 - April 1999)
at the Center for Residence Life
1989 — 1995
web and interface design, graphic design, illustration, photography, and my lawn.