Author, Marketing Strategist, KickStart Alliance
San Francisco Bay Area
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Mike Gospe’s Summary
Today's B2B marketers struggle with two primary questions:
1) How do I determine the optimum marcom mix?
2) Then, how do I manage internal politics to launch my campaign and keep it on track?
**Marketing Campaign Development** - a new book by Mike Gospe - answers these two questions. This is a practical "how to" book that shows marketers how to build a truly integrated marketing campaign and execute it for best results. The book includes tips, techniques, and templates.
In this book you'll find the secrets to:
* Creating effective "marketing blueprints" in 30 minutes or less
* Proven techniques for working cross-organizationally and aligning marketing & sales
* Templates for the 7 types of marketing blueprints (available online!)
Available on Amazon.com
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With 25 years of experience, Mike works with CEOs, CMOs, and marketing teams to architect and hone their marketing processes and plans.
Experience and Leadership in:
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* Marketing operations including marketing campaign development & lead generation blueprints, go-to-market strategies, & launch plans
* Professional facilitation including Customer Advisory Board meetings, team workshops, and executive coaching
* Best practices for architecting and executing User Conferences
Noted Author:
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Mike is on the faculty of San Francisco State University where he teaches "Essentials of Integrated Marketing" -- a course focused on the practical application of today's best marketing practices.
Mike is also a noted author of a number of marketing- and sales-related articles. He is also a frequent speaker at VC and marketing forums on the topic of business and marketing planning, messaging, and sales development.
Mike Gospe’s Specialties:
* Professional Facilitation:
-- Customer Advisory Board meetings and focus groups
-- Campaign Development and Integrated Marketing
-- Strategy & Planning sessions
-- Marketing Workshops
* Marketing Operations:
-- Custom Marketing Workshops
-- Campaign Development Processes
-- Annual planning
-- Marketing & Sales Summits
