Mike Goos

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Connections

331 connections

Industry

Internet

Mike Goos’s Summary

• Product management and product marketing experience within the computer software, internet, and new media industries
• Deep experience with consumer, SMB and enterprise software market segments
• Cross-functional team leadership using several development processes including agile
• Created and maintained long term product roadmaps
• Hired, managed and mentored teams of product managers and UI designers
• Implemented technology make, buy and partner decisions
• Directly impacted sales success by interacting with customers and prospects
• Directly impacted public relations success by interacting with press and analysts
• Developed product positioning and messaging to support GTM plans

Mike Goos’s Specialties:

software and internet product management. product strategy and marketing. Domain expertise: eCommerce, CMS, SEO, SEM, social media, Web 2.0, Widgets, Digital Video, Online Advertising, Web Analytics, Web Publishing, Community, Wikis, RSS/feeds. User Experience. SaaS. Market Research. Positioning. key messaging. technology acquisition. Competitive analysis. focus groups. MRD and PRD. launch planning. release management. cross-functional team leadership. cradle to grave product ownership.