LinkedInMike Fan

Mike Fan

Online Marketing Consultant

Location
Greater New York City Area
Industry
Marketing and Advertising
Education
  1. General Assembly
Recommendations3 people have recommended Mike
Websites
354connections

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354connections
General Assembly

General Assembly

Business Fundamentals & Tactics

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Background

Summary

Armed with several years of experience in audience development for digital publishers. An advocate for tools and frameworks that promote strategic alignment and execution. Currently focused on working with companies looking to explore the cross section between content and commerce.

Background in search marketing, e-commerce, audience development, web analytics and advertising operations.

Projects

World's Coolest Offices(Link)

For this project at Inc., I researched how other brands were engaging their users on Facebook. It just seemed like pushing articles to our readers on a platform not built for heavy information consumption was an inadequate strategy. After identifying Napkinlabs as an ideal partner, we decided to use their platform built on the Facebook API to hold a World's Coolest Offices Contest that would be fun and engaging and supplemental to the Editorial Package living on our website. The results were great and it gave Inc. a working case study on how to co-create social content by engaging our FB audience in a manner that enhanced their time spent on that platform. See the case study on Napkinlabs.

Team members:

Languages

  1. Mandarin

  2. Japanese

Skills

  • SEO
  • Web Analytics
  • Web Marketing
  • Social Media
  • Ad Serving
  • Social Media Marketing
  • Google Analytics
  • SEM
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Digital Marketing
  • Google Adwords
  • Facebook
  • Blogging
  • Digital Strategy
  • Analytics
  • Advertising
  • Business Development
  • Online Marketing
  • See 5+  See less

Education

General Assembly

Graduate, Business Fundamentals & Tactics

Learned core business fundamentals, including financial and business modeling, market analysis, and strategic marketing.

Established in early 2011, General Assembly is an educational institution dedicated to education in technology, business and design at nine campuses across four continents.

Organizations

SEMPO

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