Michael Driehorst

Current

Founding Member at Social Media Breakfast-Toledo
President & Founder at Diamond Communications (Sole Proprietorship)

Past

Messaging Strategist at Hanson Inc.
Media Relations Manager at Lauerer Markin Group
Media Relations Specialist at Lauerer Markin Group

Editor at Herald Newspapers

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1 more...

Education

Adrian College
Cardinal Stritch High School, Oregon, OH

Recommended

7 people have recommended Michael

Connections

307 connections

Industry

Public Relations and Communications

Websites

Michael Driehorst’s Summary

Mike Driehorst, who founded Diamond Communications in August 2008, is a proven public relations professional with 15 years experience in strategic communications planning, public relations and other modes of marketing communications.

After an early career in journalism, Mike has worked with a range of B2B and B2C companies in local, national and global markets.

Based in Toledo, Ohio, he also has been active in social media marketing since early 2005. In addition maintaining his blog at MikesPoints.com, Mike has worked with clients in social media monitoring and analysis, blogger outreach, discussion board participation, online communities and other activities.

Early in his career, Mike worked for three Northwest Ohio newspapers as a reporter (for two dailies) and editor (a Toledo weekly).

Client market experience includes:
> architecture
> automotive OEM and aftermarket
> consumer electronics and home products
> confectionery
> electric utilities
> emergency/safety kits
> glass and window manufacturing, roofing, insulation building products
> green/eco-friendly
> health care/HMO
> homebrewing
> lactose-free beverages
> medical device
> minor league hockey
> plastics and floriculture trade associations
> plastics and metalworking machinery

Michael Driehorst’s Specialties:

Strategic & Tactical Experience:
> strategic planning/proposals
> public relations
> media relations
> social media
> marketing communications writing (ads, Website, newsletters, brochures, etc.)
> journalistic writing

Michael Driehorst’s Experience

Founding Member

Social Media Breakfast-Toledo

(Public Relations and Communications industry)

February 2009 — Present (11 months)

Social Media Breakfast-Toledo was established in early 2009, and has been conducting regular educational and networking events around social media marketing since April. The breakfasts are designed to enable marketers, PR professionals, entrepreneurs and business owners, bloggers, new media fanatics, social media practitioners and others interested in communication to meet, eat, share and learn about social media.

As one of a handful of SMB-Toledo founding members, I have been involved in organizing and developing event programs, promoting events, and other activities.

The Social Media Breakfast series was established by Bryan Person in Boston in August 2007, and has spread to more than a dozen cities throughout the United States, as well as in Canada and Singapore.
President & Founder
Diamond Communications (Sole Proprietorship)

(Sole Proprietorship; Public Relations and Communications industry)

August 2008 — Present (1 year 5 months)

Proven public relations and social media marketing professional. Offering 15+ years experience in B2C and B2B public relations -- with focus in media relations -- as well as other areas of marketing communications (Web, ad, direct mail, newsletter and speech writing; project management; etc.).

Experienced in social media marketing since early 2005, including activities such as monitoring and analysis, blogger outreach, discussion board participation, etc.

Have an extensive network of marketing communications-related professionals with expertise in a wide range of areas, from traditional print graphics to Web development and design, to photography.
Messaging Strategist

Hanson Inc.

(Internet industry)

February 2007 — August 2008 (1 year 7 months)

Led social media marketing activities, including responsibility for developing and expanding employer’s social media services. Duties included working with director of strategy to establish company philosophy, developing social media recommendations and programs, processes and selecting vendors for monitoring, guidelines for involvement in Wikipedia, etc.

Also served as primary writer for Website development, and assisted with foundational search engine optimization (SEO) and Website traffic statistical analysis.
Media Relations Manager

Lauerer Markin Group

(Public Relations and Communications industry)

December 2000 — February 2007 (6 years 3 months)

Directed public relations activities for business-to-business and consumer clients. Duties included sole responsibility for social media marketing activities, including blogger research and outreach; media relations activities, including developing feature, news and crisis response news releases (written to AP Style); monitoring and analyzing editorial coverage; market and primary research; and event organization at trade shows, client facilities and online.

Successfully developed strategic programs for re-branding, new product launches for public relations aspects of marketing communications plans for internal and external client audiences.
Media Relations Specialist

Lauerer Markin Group

(Public Relations and Communications industry)

July 1994 — December 2000 (6 years 6 months)
Editor

Herald Newspapers

(Public Relations and Communications industry)

1993 — 1994 (1 year )

Michael Driehorst’s Education

Adrian College

BA , English-Journalism, Economics , 1986 — 1990
Cardinal Stritch High School, Oregon, OH

Additional Information

Michael Driehorst’s Websites:

Michael Driehorst’s Interests:

Writing, blogging, working with clients and employer to have a genuine impact on bottomline (sales) or somehow make a real positive difference, journalism, public relations, media relations, social media, knowing at least a little about everything