Mike Dinerman

Mike Dinerman

Sponsorship & Digital Marketing Executive

Charlotte, North Carolina Area

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Mike Dinerman's Overview

  • General Manager / Manager Partnership Marketing / Manager, Audience Development at American City Business Journals
  • Account Executive at Charlotte Hornets/Charlotte Sting

500+ connections


Mike Dinerman's Summary

Driven sponsorship and new media professional with a progressive 12-year career in business development, brand activation and digital marketing. Proven track record working with team, property, brand and agency personnel in creating custom activation vehicles. Rich digital marketing and development experience.


Sponsorship sales and activation consultation, client development, digital marketing, B2B and B2C business development.

Mike Dinerman's Experience

Director, Business Development

Stewart-Haas Racing

September 2014Present (1 month) Charlotte, North Carolina Area

Stewart-Haas Racing is a four car, NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup Series Champion, Tony Stewart and Gene Haas, owner of Haas Automation.

Our drivers, Kevin Harvick, Danica Patrick, Kurt Busch and Tony Stewart are not only some of the brightest stars in the NASCAR universe and also transcend the sport from a brand reach perspective.

I am responsible for new partner business development efforts.

Director, Business Development

Marty Snider & Associates

October 2012August 2014 (1 year 11 months) Charlotte, North Carolina Area

Consults with NBA, NFL, MLB, NASCAR sponsors and league stakeholders to develop digital and offline production-related content strategies in support of sponsorship activation. Production services included and not limited to short form videos, television commercials, digital advertising and satellite media tours. Also works with traditional advertising, PR and digital agencies on non-sports marketing production/content services.

Senior Manager, Business Development


Privately Held; 1001-5000 employees; Sports industry

June 2011September 2012 (1 year 4 months) Charlotte, North Carolina Area

Worked with NASCAR Sprint Cup, Nationwide, Camping World Truck series teams and tracks to develop and integrate video content strategies into sponsorship activation efforts. Consulted with and made strategic recommendations to agencies and NASCAR industry sponsors as to how NASCAR could help drive return on investment and sponsorship success through internal, external and online content distribution

Corporate Sales Manager

Richard Petty Driving Experience

Privately Held; 201-500 employees; Entertainment industry

March 2010June 2011 (1 year 4 months)

Work with NASCAR sponsors and agencies to incorporate RPDE NASCAR drive and ride experiences into activation efforts. Additionally, work with companies of all sizes outside of NASCAR in conjunction with their corporate events and client development/entertainment initiatives.

General Manager / Manager Partnership Marketing / Manager, Audience Development

American City Business Journals

Privately Held; 1001-5000 employees; Publishing industry

April 2000March 2010 (10 years)

Served as General Manager of Specialty Publications division and Manager of Partnership Marketing for NASCAR Scene & NASCAR Illustrated. Primarily responsible for advertising and sponsorship revenue development and working with NASCAR sponsors to incorporate print subscriptions into their activation programs.

Manager, Audience Development - Worked with national, business websites on content syndication programs. Heavy social media involvement.

Privately Held; 51-200 employees; Sports industry

May 1997March 2000 (2 years 11 months)

Sold season, group and corporate ticket packages for NBA and WNBA team.

Mike Dinerman's Organizations

  • Isabella Santos Foundation

    • September 2014 to Present


Mike Dinerman's Skills & Expertise

  1. Analytics
  2. Digital Marketing
  3. Sponsorship
  4. Advertising
  5. Sports Marketing
  6. B2B
  7. Sponsorship Sales
  8. Account Management
  9. Advertising Sales
  10. Integrated Marketing
  11. Strategy
  12. Event Management
  13. Social Media Marketing
  14. Public Relations
  15. Marketing
  16. Online Advertising

Mike Dinerman's Education

West Virginia University

BS, Sport Management


Vice President, Sports Marketing Club
Dean's List

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