Sponsorship & Digital Marketing Executive
- Charlotte, North Carolina Area
Mike Dinerman's Overview
- Director, Business Development at Stewart-Haas Racing
- Director, Business Development at Marty Snider & Associates
- Senior Manager, Business Development at NASCAR
- Corporate Sales Manager at Richard Petty Driving Experience
- General Manager / Manager Partnership Marketing / Manager, Audience Development at American City Business Journals
- Account Executive at Charlotte Hornets/Charlotte Sting
Mike Dinerman's Summary
Driven sponsorship and new media professional with a progressive 12-year career in business development, brand activation and digital marketing. Proven track record working with team, property, brand and agency personnel in creating custom activation vehicles. Rich digital marketing and development experience.
Sponsorship sales and activation consultation, client development, digital marketing, B2B and B2C business development.
Mike Dinerman's Experience
Director, Business Development
September 2014 – Present (1 month) Charlotte, North Carolina Area
Stewart-Haas Racing is a four car, NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup Series Champion, Tony Stewart and Gene Haas, owner of Haas Automation.
Our drivers, Kevin Harvick, Danica Patrick, Kurt Busch and Tony Stewart are not only some of the brightest stars in the NASCAR universe and also transcend the sport from a brand reach perspective.
I am responsible for new partner business development efforts.
Director, Business Development
Marty Snider & Associates
October 2012 – August 2014 (1 year 11 months) Charlotte, North Carolina Area
Consults with NBA, NFL, MLB, NASCAR sponsors and league stakeholders to develop digital and offline production-related content strategies in support of sponsorship activation. Production services included and not limited to short form videos, television commercials, digital advertising and satellite media tours. Also works with traditional advertising, PR and digital agencies on non-sports marketing production/content services.
Senior Manager, Business Development
Privately Held; 1001-5000 employees; Sports industry
June 2011 – September 2012 (1 year 4 months) Charlotte, North Carolina Area
Worked with NASCAR Sprint Cup, Nationwide, Camping World Truck series teams and tracks to develop and integrate video content strategies into sponsorship activation efforts. Consulted with and made strategic recommendations to agencies and NASCAR industry sponsors as to how NASCAR could help drive return on investment and sponsorship success through internal, external and online content distribution
Corporate Sales Manager
Privately Held; 201-500 employees; Entertainment industry
March 2010 – June 2011 (1 year 4 months)
Work with NASCAR sponsors and agencies to incorporate RPDE NASCAR drive and ride experiences into activation efforts. Additionally, work with companies of all sizes outside of NASCAR in conjunction with their corporate events and client development/entertainment initiatives.
General Manager / Manager Partnership Marketing / Manager, Audience Development
Privately Held; 1001-5000 employees; Publishing industry
April 2000 – March 2010 (10 years)
Served as General Manager of Specialty Publications division and Manager of Partnership Marketing for NASCAR Scene & NASCAR Illustrated. Primarily responsible for advertising and sponsorship revenue development and working with NASCAR sponsors to incorporate print subscriptions into their activation programs.
Manager, Audience Development - Worked with national, business websites on content syndication programs. Heavy social media involvement.
Privately Held; 51-200 employees; Sports industry
May 1997 – March 2000 (2 years 11 months)
Sold season, group and corporate ticket packages for NBA and WNBA team.
Mike Dinerman's Organizations
Isabella Santos FoundationVolunteer
- September 2014 to Present
Mike Dinerman's Skills & Expertise
- Digital Marketing
- Sports Marketing
- Sponsorship Sales
- Account Management
- Advertising Sales
- Integrated Marketing
- Event Management
- Social Media Marketing
- Public Relations
- Online Advertising
Mike Dinerman's Education
Mike Dinerman's Additional Information
- Groups and Associations:
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