Mike Demler

Current

• Senior Strategic Analyst at DIGDIA

Past

• Senior Staff Product Marketing Manager at Synopsys
• Marketing Manager/Product Line Director at Nassda Corp
• Group Director at Cadence Design Systems

• Director of Business Development at Antrim Design Systems
• Manager of Eastern Region Customer Engineering at Chartered Semiconductor
• Manager of Eastern Region Applications Engineering at Meta-Software

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3 more...

Education

• San Jose State University
• Southern Methodist University
• State University of New York at Buffalo

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Recommendations

2 recommendations

Connections

298 connections

Industry

Wireless

Websites

• my blog: The World is Analog
• My RSS feed
• My industry publications

Mike Demler’s Summary

More than 25 years of semiconductor industry experience spanning marketing, sales and operations to R&D. Previous business development, strategic and product marketing positions include Synopsys, Nassda, Cadence, and Antrim. In my technical roles I have been a product development manager and IC designer for Micro Networks, Datel, GE Corporate R&D, and Texas Instruments.

As a strategic technology analyst, my focus is on emerging disruptive technologies in the wireless industry - from chips to 4G networks, and the rapidly developing Android ecosystem.

Along with an MBA from San Jose State University, I earned an MSEE from Southern Methodist University, and a BSEE from State University in Buffalo, New York. I am an inventor on eight U.S. patents and have authored the book High-Speed Analog to Digital Conversion, published by Academic Press.

GOALS: Opportunities in Strategic & Product Marketing, Product Management, Business Development, Market Research & Analysis.

Mike Demler’s Specialties:

Strategic marketing, business development, high-tech market analysis, forecasting, startups, new product roll out, wireless technology, WiMax, LTE, Android, analog/mixed-signal IC design, data converters, mobile television, Web 2.0 marketing, social media.

Mike Demler’s Experience

• Senior Strategic Analyst

  DIGDIA

  (Wireless industry)

  February 2009 — Present (1 year 8 months)

  Authored market analysis and technology trend reports focused on mobile broadband, semiconductors, consumer electronics, and the impact of digital media on wireless networks.
  
  • Published report on “The Android Invasion, New Devices & Technology” covering announcements from CTIA Wireless IT & Entertainment, smartphone comparisons, UI enhancements such as MOTOBLUR™, opportunities for application developers including Motorola’s MOTODEV program.
  
  • Authored “The Emerging 4G Wireless Landscape, Operators, Chip Sets, & Consumer Electronics”, analyzing developments in WiMAX and LTE with a competitive analysis of U.S. operator strategies.
  
  • Conducted interviews with executives and established relationships with major players in the mobile industry; including Clearwire, Intel, Cisco, Skype, Verizon, Beceem, Sequans and more.
  
  • Maintained database of Android devices, consulted on Android application development.
  
  • Investigated SoC requirements for reduced energy consumption in LCD flat-panel televisions.
  
  • Analyzed trends in multi-band 3G wireless handsets for enhanced features and lower cost.
  
  • Identified emerging applications for multimedia processors in digital video cameras and mobile devices, Blu-ray disc players, 3D HDTV and mobile TV equipped cellular handsets.

• Senior Staff Product Marketing Manager

  Synopsys

  (Public Company; SNPS; Computer Software industry)

  May 2005 — December 2008 (3 years 8 months)

  Implemented strategic plan, conducted outbound marketing, coordinated product development activities for analog simulation and verification tools. Developed packaging, advertising and promotional plans, webinars, trade show presentations and collateral, growing sales to >$70M.
  
  • Drove product line to the #1 share of FastSPICE verification market.
  
  • Established role as company’s lead spokesman on analog / mixed-signal technology.
  
  • Executed Web 2.0 strategy, authored blog, established online community of ~1000 subscribers.
  
  • Negotiated partnerships across business units to develop integrated value-added solutions.
  
  • Led cross-functional team to maintain schedule and roadmap for new product releases.

• Marketing Manager/Product Line Director

  Nassda Corp

  (Public Company; Computer Software industry)

  April 2003 — May 2005 (2 years 2 months)

  • Created and executed packaging strategy for suite of Fast-SPICE verification tools, capturing business at Top 20 Semiconductor manufacturers.
  
  • Managed new product roll out, led cross-functional team to maintain schedule and road map.

• Group Director

  Cadence Design Systems

  (Public Company; 1001-5000 employees; CDNS; Computer Software industry)

  September 2000 — December 2002 (2 years 4 months)

  Responsible for developing strategic plans, market and competitive analyses, and establishing partnerships with enterprise accounts in U.S., Europe and Japan.

• Director of Business Development

  Antrim Design Systems

  (Privately Held; 51-200 employees; Computer Software industry)

  December 1997 — August 2000 (2 years 9 months)

  Responsible for driving new product sales from early adopters into mass-market phase, developing partnerships, creating product demonstrations, presentations and seminars, and defining required IP.

• Manager of Eastern Region Customer Engineering

  Chartered Semiconductor

  (Public Company; 1001-5000 employees; CHRT; Semiconductors industry)

  April 1997 — December 1997 (9 months)

  Responsible for technical leadership in establishing an eastern regional office for foundry in Singapore.
  • Penetrated major new accounts for COT business, provided technical liaison to manufacturing.

• Manager of Eastern Region Applications Engineering

  Meta-Software

  (Computer Software industry)

  April 1994 — April 1997 (3 years 1 month)

  Established a field sales office to increase penetration in Eastern North America.
  • Introduced new products to territory through extensive customer visits, tripling annual sales.
  • Exceeded all pre-IPO sales targets, and post-IPO objectives leading up to company’s acquisition.
  
  ================================================
  PREVIOUS EXPERIENCE
  
  UNITRODE - Micro Networks, Worcester, MA
  Manager of Monolithic Products
  
  GE-DATEL, Mansfield, MA
  Manager of IC Product Development
  
  GE CORPORATE R&D LABORATORY, Schenectady, NY
  Member of Technical Staff
  
  TEXAS INSTRUMENTS, Lubbock & Dallas, TX
  IC Design & Product Engineer

Mike Demler’s Education

• San Jose State University

  MBA , Marketing & Strategic Development , 2002 — 2006

  Finalist Nominated for Outstanding Graduate Student of the Year - 2006
  MBA Thesis: Television Broadcasting Strategies for the 21st Century
  Concentration of studies in High-Tech Strategic Management

• Southern Methodist University

  MSEE , Electrical Engineering

• State University of New York at Buffalo

  BSEE , Electrical Engineering

Additional Information

Mike Demler’s Websites:

• my blog: The World is Analog
• My RSS feed
• My industry publications

Mike Demler’s Groups:

Member - IEEE, SJSU Alumni, EDAC

•    Executive Suite
•    Wireless Communications Alliance
•    Marketing Executives Group
•    Personal Branding Network
•    Southern Methodist University Alumni
•    Buffalo Bills fans
•    Cadence Design Systems
•    Santa Clara Valley IEEE
•    University at Buffalo Alumni Association
•    Google Android
•    WiMAX360 Group
•    Design Automation Conference
•    synopsys employees & alumni
•    Buffalo Sabres Fans
•    Authors, Writers, Publishers, Editors, & Writing Professionals (no religious/ political discussion)
•    EDA expert
•    CTIA Shows
•    EDA Bloggers
•    Right ZIP/Networking Leads Team Silicon Valley - 2008-2010
•    MOTODEV
•    CareerAnalog
•    Churchill Club
•    LTE World Series
•    Social Media Marketing & Social TV / Mobile Apps
•    DesignCon Chipheads
•    NAB Show - Where Content Comes to Life
•    Silicon Valley Android Developer Group
•    Mobile Business Briefing
•    telecoms.com network group
•    Semiconductor Manufacturing
•    Professional & Scholarly Publishing (PSP) Division
•    ISQED
•    iPhone, Android, iPad, Tablet & Mobile Application Development
•    RECRUITMENT CALL's High Tech Wireless and Semiconductor Group
•    TSMC Connect
•    RCR Wireless News
•    Verizon Vcast App Store Developer Network
•    Android Beyond the Phone
•    International CES
•    IEEE Custom Integrated Circuits Conference
•    IEEE-SFBAY Members in Transition
•    IEEE Computer Society of Silicon Valley
•    IEEE Solid State Circuits Society - Santa Clara Valley Chapter
•    Android Invasion : Resistance Is Futile

Mike Demler’s Honors:

Nominated for Outstanding Graduate Student - Lucas Graduate School of Business, San Jose State University, 2006

Granted eight U.S. patents:
US Patent 7191112 Multiple test bench optimizer
US Patent 7076415 System for mixed signal synthesis
US Patent 6813597 Mixed signal synthesis
US Patent 6637018 Mixed signal synthesis behavioral models and use in circuit design optimization
US Patent 6356796 Language controlled design flow for electronic circuits
US Patent 5262685 High-speed, low power auto-zeroed sampling circuit
US Patent 5148054 High accuracy MOSFET-switched sampling circuit
US Patent 4539495 Voltage comparator

Author of “High-Speed Analog-to-Digital conversion,” Academic Press

Mike Demler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch