Chief Executive Officer at Greenest Marketing and Greenest Host
Greater San Diego Area
- Current
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- Ecommerce Instructor at Fashion Institute of Design and Merchandising
- Chief Executive Officer at Greenest Host
- Past
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- Director of Marketing at Streamload, Inc.
- Managing Director at FirstWeb Media
- Senior Account Manager at Proflowers, Inc. / Provide-Commerce, Inc.
- Marketing Manager at Proflowers, Inc.
- Business Development Manager at Proflowers, Inc.
- Director of Website Content at WebEntrepreneurs.com
- Account Executive - Sales at Enterprise Rent-A-Car
- Research & Promotions Assistant at KFMB Television/Radio (Midwest Television)
- Education
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- Columbia University - Columbia Business School
- University of California, Berkeley
- University of San Diego
- Recommended
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1 person has recommended Mike - Connections
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182
connections
- Industry
- Internet
- Websites
Mike Corrales’s Summary
My passion is for high tech marketing, building businesses that align with my personal values, and helping other socially conscious businesses and organizations succeed.
Mike Corrales’s Specialties:
Internet marketing, marketing strategy, public relations strategy, data center management, clean technology development, solar industry expertise.
Mike Corrales’s Experience
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Ecommerce Instructor
Fashion Institute of Design and Merchandising
(Educational Institution; 501-1000 employees; Higher Education industry)
October 2007 — Present (1 year 2 months)
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Chief Executive Officer
Greenest Host
(Privately Held; 1-10 employees; Renewables & Environment industry)
March 2007 — Present (1 year 9 months)
Greenest Host is a web hosting solution for individuals and small to midsize businesses that is 100% powered by solar energy. The company was founded on the principal that, in addition to being the ethically superior choice, "going green" can also provide better performance and better value. There no longer has to be a trade-off between making the right choice for the environment and having the absolute best quality of service at a market competitive price.
Greenest Host is headquartered in sunny San Diego, California, in the middle of one of the world’s best year-round climate. Our data center is powered by one of the most state-of-the-art data center designs and is located just 90 miles northeast of the city in one of the sunniest year-round areas in North America. -
Director of Marketing
Streamload, Inc.
(Privately Held; 11-50 employees; Internet industry)
July 2004 — March 2007 (2 years 9 months)
• Directed 20 marketing and customer service professionals and oversaw technology brand development, direct marketing efforts, marketing communications, public relations, creative development, web design, event marketing, and customer service.
• Formulated strategic roadmaps: market segmentation, competitive analysis, positioning, user testing, and product requirements for consumer product development; ensuring the development of market-driven products.
• Developed and implemented tools to track, streamline and improve new customer acquisition, customer retention, market research, customer relationship management, online marketing campaign management, and corporate blogging.
• Awards: SD Business Journal’s 100 Fastest Growing Companies 2005 & 2006, Most Innovative New Product Finalist 2006 (CONNECT), Red Herring’s 100 Top Private Companies 2006, PC Magazine’s Digitallife “Best in Show” 2005 & 2006, SIIA CODiE Awards 2005 & 2006, CES Innovator Award 2006, Webbie Award 2006. -
Managing Director
FirstWeb Media
(Partnership; 1-10 employees; Internet industry)
February 2003 — July 2004 (1 year 6 months)
FirstWeb Media uses state-of-the-art web-building and hosting technology. They are able to create professional custom websites, rich with dynamic, interactive, database driven modules -- until now only available to companies with large budgets and dedicated resources.
• Provided strategic development strategy, design input, project management and ongoing support for over 125 corporate, ecommerce and marketing clients.
• Planned and Executed all online and offline marketing activities for FirstWeb Media.
• Created, designed and executed all trade publication advertising and print collateral for telecommunications manufacturer.
• Paid-inclusion search marketing consulting and implementation for companies in the areas of extreme sports-related equipment and apparel, telecommunications equipment, web design and development, Internet hosting, orthopedic and ergonomic products, real estate listings, and home loan financing. -
Senior Account Manager
Proflowers, Inc. / Provide-Commerce, Inc.
(Privately Held; 51-200 employees; Internet industry)
July 2002 — February 2003 (8 months)
• Managed direct-sales related efforts with commerce partners for in-store product sales, corporate incentive programs, marketing incentive programs, and online collaborative commerce partnerships.
• Created new initiatives, incremental growth opportunities, and brand extension programs for major retail partners.
• Developed and ran flower and gift-related sales channels for partner companies such as QVC, Costco, and Kroger.
• Managed retail in-store, corporate incentive and collaborative commerce sales staff.
• Set and managed to monthly, weekly and daily sales targets.
• Strategized and developed new, non-traditional retail and wholesale opportunities. -
Marketing Manager
Proflowers, Inc.
(Privately Held; 51-200 employees; Internet industry)
July 2000 — July 2002 (2 years 1 month)
• Secured, managed and grew relationships with top online marketing partners including Amazon.com, MSN, Yahoo, and Google to account for more than half of company’s new customers.
• Tested marketing concepts and campaign variables using disciplined direct marketing techniques to realize incremental efficiencies in marketing campaigns; resulting in profitably increasing marketing efficiency over 400% and an additional 100% in successive years.
• Directed radio advertising efforts in 125+ U.S. radio markets
• Managed personality-based radio advertising agency and built efficient year-round endorsement personality portfolio.
• Constructed tracking database to measure personality and market proficiency, generate KPI reports, and provide near-immediate performance feedback for personalities and ad agency.
• Managed all print-related acquisition-marketing campaigns; including marketing concepts, ad copy, and print designs
• Created department-wide annual budgets and forecasting models -
Business Development Manager
Proflowers, Inc.
(Privately Held; 11-50 employees; Internet industry)
October 1999 — July 2000 (10 months)
• Initiated affiliate recruitment and built and managed new business partnerships
• Designed reciprocal partnership marketing programs with outside companies
• Created promotional opportunities surrounding peak-seasons – ran national contests and sweepstakes and created viral marketing campaigns.
• Built and managed secondary online sales channels including online stores in Yahoo Shopping, Amazon.com, and other online retail outlets -
Director of Website Content
WebEntrepreneurs.com
(Privately Held; 1-10 employees; Internet industry)
June 1999 — October 1999 (5 months)
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Account Executive - Sales
Enterprise Rent-A-Car
(Public Company; 10,001 or more employees; Internet industry)
June 1998 — June 1999 (1 year 1 month)
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Research & Promotions Assistant
KFMB Television/Radio (Midwest Television)
(Privately Held; 51-200 employees; Broadcast Media industry)
September 1996 — August 1997 (1 year)
Mike Corrales’s Education
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Columbia University - Columbia Business School
Executive Program in Strategic Marketing Management, Marketing/Management, 2006 — 2006
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University of California, Berkeley
Course studies in web and XML application development 2001 — 2001
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University of San Diego
1998, Communication Studies, 1994 — 1998
Student Body President – Associated Student Government
• Selected, trained and supervised 50 student leaders
• Directed short-term, large-scale fundraising efforts in excess of $30,000
• Enacted policy; including writing of constitution, by-laws and organizational procedures
• Advocated student interests and issues with administration, board of trustees and state legislature
• Directed more than $500,000 in student funds to clubs, student organizations and event programmers.
• Conceptualized, secured university backing, and founded USD-tv – USD’s first student-run television station.- Activities and Societies:
- Associated Students (AS), United Front, Resident Assistant
Additional Information
Mike Corrales’s Websites:
Mike Corrales’s Interests:
• Clean technology products and services – currently developing a new consumer solar technology application • Open source web application development • Building startup organizations • Film, Music, Art, Travel
Mike Corrales’s Groups:
• San Diego iMarketers Association – Board Member (2005-present)
• High Tech Marketing Alliance (HTMA)
• San Diego Direct Marketing Association
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Online Advertising Professionals -
Crowdaroo.org
Mike Corrales’s Honors:
• University of San Diego Alcalá Award recipient; administration and faculty’s selection for highest student honor as USD’s outstanding graduate.
• USD’s Outstanding Senior Man Award recipient; as selected by fellow classmates.
Mike Corrales’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
