Strategic Planning-Director of Interactive Services at Mighty Interactive, a Division of Off Madison Ave
Phoenix, Arizona Area
- Current
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- Director of Interactive Services, Strategy at Off Madison Ave
- Director of Interactive Services at Mighty Interactive, a Division of Off Madison Ave
- Past
- Education
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- University of Phoenix
- University of Arizona
- Recommended
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16 people have recommended Mike Corak - Connections
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Mike Corak mikecorak@gmail.com’s Summary
I am the Director of Interactive Services specializing in Strategic Planning at Mighty Interactive, a Division of Off Madison Ave. I enjoy diving into audience research and data, and developing and executing marketing programs that produce meaningful results for the agency's largest clients and brands. Besides a love for all things digital, I enjoy expanding client and agency business alike through smart, creative, and resourceful teamwork and collaboration.
I began my interactive career in the project management arena, developing a wide breadth of interactive knowledge in website and product development. During this time I earned a certificate in project management from and PMP certification.
Soon after, my responsibilities were expanded to include oversight of all agency projects (with P&L accountability), direct management of the web development team, and leadership of the agency's account management and organic growth efforts. This included strategic planning responsibilities for all clients and knowledge expansion into digital attraction, conversion, and retention tactics.
Prior to joining Off Madison Ave, I was employed as Senior Strategic Planner with iCrossing where I was responsible for designing and implementing effective interactive programs for Walt Disney Parks and Resorts, Coca-Cola, FedEx, and ConAgra Foods among others. This work involved regular interaction with resources ranging from account to C-level on both the client and agency side, as well as coordination across multiple disciplines and time zones. I also played a prominent role in organic and new business development.
Beyond my day-to-day, I participate in a wide variety of industry groups, and blog and speak on related topics. Recent gigs include:
- AZIMA EVP
- ExactTarget Connections 09
- ExactTarget Webinar Series
- Email Evolution Conference (EEC)
- SMAZ
Mike Corak mikecorak@gmail.com’s Specialties:
Skills: Account planning and management, strategy development, interactive consultation, brand planning, integrated marketing planning (online and offline), business development, estimating, program and project management, financial modeling, resource management and development
Digital expertise: attraction (search, display), conversion (usability, web development), interaction (social media, application development), retention (email, mobile), analytics and testing
Mike Corak mikecorak@gmail.com’s Experience
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Director of Interactive Services, Strategy
Off Madison Ave
(Privately Held; Marketing and Advertising industry)
2006 — Present (3 years )
Responsible for major account planning, strategy and research, specializing in interactive. Also responsible for the day to day operations of creative, development and major account management departments. Participates widely in new business, agency marketing, and agency business planning/operations.
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Director of Interactive Services
Mighty Interactive, a Division of Off Madison Ave
(Privately Held; Marketing and Advertising industry)
October 2006 — Present (3 years 2 months)
Responsible for overseeing the full spectrum of Mighty Interactive digital programs including consultation, online/display advertising, lifecycle marketing (email, text, mobile, voice, etc.), search engine marketing (paid and natural/organic), web site strategy and development, social media, analytics, and strategic account planning. Notable national clients include Fujitsu and Nike. Also participates widely in the agency’s business development process and operations, and shares industry knowledge through public speaking and interviews.
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Sr. Strategic Planner
iCrossing
(Privately Held; 201-500 employees; Marketing and Advertising industry)
August 2005 — September 2006 (1 year 2 months)
Responsible for designing and implementing return producing interactive marketing programs for the Walt Disney Company, Coca-Cola, FedEx, ConAgra Foods and others. Actively assisted in sales efforts through the design of strategic sales positioing and research resulting in the attraction of a number of Fortune 100 clients to iCrossing. Also responsible for the growth of such accounts through successful strategic direction and plan development.
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Project Manager / Account Executive / Program Manager
Sitewire
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2000 — July 2005 (5 years )
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Accountant
MicroAge
(Public Company; 1001-5000 employees; Computer Hardware industry)
1997 — 2000 (3 years )
Mike Corak mikecorak@gmail.com’s Education
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University of Phoenix
Certificate , Project Management , 2000 — 2001
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University of Arizona
BS , Accounting, Finance , 1993 — 1996
Additional Information
Mike Corak mikecorak@gmail.com’s Websites:
Mike Corak mikecorak@gmail.com’s Interests:
Interactive marketing strategy, new media and technology, e-commerce, music, travel, sports, speaking, writing, www.digitalmarketingstrategy.com
Mike Corak mikecorak@gmail.com’s Groups:
American Advertising Federation (AAF) - National Student Advertising Competition Judge, Arizona Interactive Marketing Association (AZIMA) - Executive VP, Email Experience Council (EEC), SEMPO, SEMPOAZ - board member, Worldcom, Cystic Fybrosis Foundation - Phoenix Arizona Chapter (Great Strides), ad:tech
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NetSquared -
KIVA -
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION -
Online Advertising Professionals -
Sr level Internet Marketers Group, Internet Marketing Professionals Only. -
Search Marketing Salon -
Search Engine Land -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Stevie Awards Honorees -
Fans of Mashable -
Phoenix Advertising and Marketing Professionals -
Digital Marketing -
ExactTarget Users -
Web & Marketing Analytics Group - IQ Workforce -
Semantic Marketing -
Network of PR Professionals -
Tweeple -
Experiential Marketing -
New Media Hire -
Light Up Your Brand -
Email Experience Council -
SEMPOAZ -
Gangplank -
Valley of the Sun United Way -
Vyllij Customer Relationship Management -
ChooseToHelp.org -
ExactTarget Partners -
AZIMA -
Arizona Power Marketers -
Interactive Marketing Alliance -
Social Media Recruiting Group -
SocialMediaAZ.org -
The Whale Hunters
