Mike Caskey

Mike Caskey

Web Designer, Developer, and Marketer

Greater Denver Area

Past
Education
  • Regis University
Connections
62 connections
Industry
Internet
Websites

Mike Caskey’s Summary

Hi, I'm Mike. My objective is to create valuable online experiences.

In a nutshell, I'm a passionate, slightly obsessive, creative thinker, and I love what I do.

I collaborate & design using pen, paper, Freemind, white board, and Adobe Creative Suite 3 or 4.
I develop using semantic X/HTML markup, CSS, PHP, Javascript & open source frameworks.
I research & drive quality traffic with Google and social networks.
I track and learn what people want and need with analytics, surveys, heat-maps and trends.
I optimize using multivariate experiments & split testing, surveys, & lots of brainstorming.

I use an iterative process of discovery, design, implementation, and measuring. The results are conversational, fun, flowing, and interactive. I understand the importance of web standards, the benefits of sustainable web frameworks, the meaning of semantic markup for the web, and the value of desirable, accessible, usable websites.

12 years were spent, designing, building, and marketing websites, and 4 years as a father and a husband. This has increased my ability to really communicate design.

Mike Caskey’s Specialties:

Web design, interaction design, user experience design, information architecture, graphic design, editorial design, web marketing, analytics, split testing, multivariate testing and optimization, web flow, persona, creative brief, heatmapping, usability, art direction, accessibility, standards


Mike Caskey’s Experience

  • Web Designer

    Inquisicorp

    (Higher Education industry)

    January 2006January 2009 (3 years 1 month)

    Branding via online experience design and development, web site traffic growth and analysis, web site UI, information architecture, interaction design, graphic design, advertising, multivariate web experiments strategy design and implementation, A/B split testing, Google Website Optimizer integration. Developed product presentation and purchasing system strategy and statistics systems.

  • Workflow Designer, Marketing Data Analyst

    Regis University

    (Educational Institution; Higher Education industry)

    January 2003January 2006 (3 years 1 month)

    ERP, BPM, Workflow Design and Process Management.

    Knowledge Management, Design, Acquisition.

    Web design and development for external B2C, internal B2C, and B2B.

  • End User Support Technician

    IBM Global Services

    (Public Company; IBM; Information Technology and Services industry)

    January 2002January 2003 (1 year 1 month)

    Team supporting 36,000+ users on a mixed Windows/UNIX network
    Handled inbound calls from end users and on-site technicians that required assistance resolving a variety of workstation, network, and server-related issues
    Performed problem determination and resolution for hardware, software, and networks
    Tracked issues and relayed knowledge/process improvement possibilities and generated metric reporting

  • Network & Software Support

    City of Lakewood

    (Government Agency; 501-1000 employees; Government Administration industry)

    19992001 (2 years )


Mike Caskey’s Education

  • Regis University

    Attending , Marketing, Business, Communication , 20032006


Additional Information

Mike Caskey’s Websites:

Mike Caskey’s Interests:

Web design, web marketing, interaction design, web development, information architecture, voice of customer, split testing, multivariate testing, SEO, Google Analytics, Web Analytics, Google Website Optimizer, Landing Page Optimization, Merchandise Optimization, Graphic Design, Design Research, Web Development, Web Hosting, Multivariate Marketing Experiments, Taguchi, A/B, Web Standards, Web Redesign, Semantic Web, Exceptional Website Performance and Speed Optimization

Mike Caskey’s Groups:

IxDA (Interaction Design Association), Front Range Entrepreneurs, Web Standards Group, W3C

  •    Interaction Design Association
  •    Boxes and Arrows
  •    InternetRetailing - for leaders in e-commerce and multichannel retail
  •    Colorado Design Factory
  •    New media group
  •    Web Analytics Professionals (+5000 web analytics members) Join now!
  •    CriticalChain
  •    Analytic Bridge
  •    Ecommerce and Online Marketing Experts
  •    User Experience Group
  •    Web Standards Design + Development
  •    Prototype Community
  •    jQuery
  •    Web Developer & Graphic Designer
  •    User Experience Professionals Network
  •    CREATIVE DESIGN PROS
  •    Magento Users Group
  •    Shop.org Members
  •    MODx CMS
  •    Colorado User Experience Professionals
  •    The Power of Influence - Regis University CPS
  •    End to End Web Developers

Mike Caskey’s Honors:

W3C Certified HTML and CSS, Work showcased on W3Sites, WebStandards Showcase, etc...


Mike Caskey’s Contact Settings

Interested In:

  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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