Mike Carter

Past

• Zoomf.com - Founder / Head of Product at Trinity Mirror Group
• Advisor at Estate Create.com
• Director/Founder at Zoomf.com

• PPC Project Consultant at Ask.com
• Product Director at Espotting Media
• Director of Support at Bluestreak International
• Business Line Director at DoubleClick Inc
• Manager of European Sales Engineering at DoubleClick Inc
• Sales Engineer at Doubleclick
• Media Operations Supervisor at Organic Media
• Product Manager & Producer at Modem Media

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Education

• University Of Michigan

Recommended

17 people have recommended Mike

Connections

270 connections

Industry

Online Media

Mike Carter’s Summary

13 years in digital media including experience on publisher, digital agency and ad-platform sides of the sector. A blend of start-up and big organization roles with particular expertise in creating and commercializing online products for b2b and b2c. Think chief strategy or products officer.

HIGHLIGHTS
-Founder & Director of internet property search engine start-up Zoomf.com
Growth metrics - from zero to 1,800 estate agents, 5k+ users/day, 350,000 properties. Revenue streams from display, ppc and data. Company sold to Trinity Mirror Group in Oct 2008.

-Part of management team at Doubleclick Europe which grew revenue from $0 to $7 million to $23 million capturing 70% of the market from 1999-2001.

-Cross functional work experience including management, strategy, business development, products, technology and client support.

-Capable of understanding a multitude of internet models & trends, execution of opportunities and taking products to market.

Mike Carter’s Specialties:

Digital Advertising & New Media Expert -
Search engines & SEM, social media, mobile internet, online classifieds, advertising platforms, ad-serving, ad networks, rich media, Software as a Service (SaaS)

Mike Carter’s Experience

• Zoomf.com - Founder / Head of Product

  Trinity Mirror Group

  (Public Company; Newspapers industry)

  November 2008 — July 2009 (9 months)

  - Responsible for strategy across sales, products, technology and support
  - P&L responsibilities
  - Strategic partnerships and sales
  - Integrations across Trinity Mirror business lines including national and regional newspapers
  - Part of Trinity Mirror Digital Property group which includes SmartNewHomes and Email4Property

• Advisor

  Estate Create.com

  (Internet industry)

  August 2008 — November 2008 (4 months)

  Estate Create is an early stage b2c platform to help consumers and professionals build websites in the SaaS (software as service) model. Working directly with CEO to assist in strategy to take to market.

• Director/Founder

  Zoomf.com

  (Internet industry)

  November 2005 — October 2008 (3 years)

  Zoomf was a consumer facing search engine for property. We competed directly with major property portals like Rightmove, Findaproperty and Primelocation. Zoomf generates leads and traffic for agents and from going live in December of 2007, Zoomf grew from zero to over 1,800 estate agents, 5k+/users a day and over 350,000 listings of property across sales and lets. This has been done with negligible marketing budgets.
  
  - Responsible for managing the company, including strategy, operations, business development, and finance.
  - Managed team handling sales, operations and support.
  - Other responsibilities including - product strategy, fund-raising, strategic partnerships, commercialization/sales, competitive analysis, resource planning, public relations, process management and KPIs.
  
  The business was sold to Trinity Mirror Group (major UK newspaper) in Oct 2008.

• PPC Project Consultant

  Ask.com

  (Public Company; 501-1000 employees; IACI; Internet industry)

  June 2005 — November 2005 (6 months)

  Ask.com had a vision to create a competitive product to the Google Adwords system. I was working with a small team to help define that vision. This included strategy work around the search indexes, keyword volumes, product interfaces, pricing and technology. It required me to interface with various commercial and operational groups within Ask.com in the UK and the USA.

• Product Director

  Espotting Media

  (Public Company; 201-500 employees; Internet industry)

  April 2003 — September 2004 (1 year 6 months)

  Product management across Miva’s European PPC network.
  Product evangelist and interface with sales, technical, editorial and product groups for EMEA.
  Management of all API and web services products.
  Business development activities for future products including mobile search, contextual PPC, and pay-per-call.

• Director of Support

  Bluestreak International

  (Privately Held; 51-200 employees; Computer Software industry)

  October 2002 — April 2003 (7 months)

  Project management of fully integrated online campaigns for major advertising clients.
  Campaigns included multiple channels ; email, PDA, rich media and website ROI.
  Managed customer support team in EMEA.
  Interface with sales, technical, and product groups in the UK and the USA.

• Business Line Director

  DoubleClick Inc

  (Public Company; 1001-5000 employees; DCLK; Internet industry)

  January 2001 — September 2001 (9 months)

  Managed publishing and advertiser product lines across EMEA sales, operations, support, and product teams.
  Recruited, trained and managed a team of 7 multi-language professionals in 3 countries.
  Setting up organizational structures, creating operational guidelines, product marketing, meeting sales targets.
  Supporting client needs from pitching new business to implementing products. 
  New DFA team grew revenue in first year from virtually zero to $7 million (to $23 million in the second year), quickly capturing over 70% of the interactive agency market in Europe.
  Exceeded sales goals by nearly 200% in 2000.
  Project managed technology integrations with major blue chip clients like Agency.com, British Airways, Virgin, About.com, and Bell South.

• Manager of European Sales Engineering

  DoubleClick Inc

  (Public Company; 1001-5000 employees; DCLK; Internet industry)

  May 1999 — January 2001 (1 year 9 months)

  Managed DART for Agencies sales engineering team across EMEA market.

• Sales Engineer

  Doubleclick

  (Public Company; 1001-5000 employees; DCLK; Internet industry)

  August 1998 — May 1999 (10 months)

  Sales engineer across the DART for Advertisers(DFA) and DART for Publishers(DFP) product suite.

• Media Operations Supervisor

  Organic Media

  (Public Company; 201-500 employees; OMC; Internet industry)

  January 1998 — August 1998 (8 months)

  - Project managed various client media campaigns and affiliate marketing programs.
  - Managed trafficking/planning team, developed online media process.
  - Managed client web builds with the various production and creative teams.

• Product Manager & Producer

  Modem Media

  (Public Company; 201-500 employees; MMPT; Marketing and Advertising industry)

  April 1995 — January 1998 (2 years 10 months)

  Project managed media campaigns across all agency clients including Delta Airlines, AT&T, and Excite.
  Product managed AT&T intranet product and conducted AT&T training sessions with regional management.