Marketer | Designer | Tech Blogger | Entrepreneur
Greater Los Angeles Area
- Current
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- Blogger at The Next Web
- Freelance Marketer and Designer at MB (Sole Proprietorship)
- Past
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- Marketing Manager at Ensconce Data Technology, Inc.
- Cofounder at Remembering Hemingway, Inc.
- Education
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- Colby College
- Recommended
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2 people have recommended Mike - Connections
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78
connections
- Industry
- Marketing and Advertising
- Websites
Mike Bracco’s Summary
I'm a new media marketer, graphic designer and tech blogger for The Next Web. I'm passionate about social media, cloud tech and the start-ups in the space.
Mike Bracco’s Specialties:
Marketing Strategy | Social Media | Brand Management | Identity Design | Public Relations
Mike Bracco’s Experience
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Blogger
The Next Web
(Privately Held; Online Media industry)
June 2009 — Present (7 months)
OVERVIEW: One of the web’s top social media blogs.
- I write about the web, social media, cloud technology and the start-ups in the space.
- Posts have appeared on the front page of Digg, Techmeme and Hacker News among others. -
Freelance Marketer and Designer
MB (Sole Proprietorship)
(Sole Proprietorship; Marketing and Advertising industry)
June 2007 — Present (2 years 7 months)
OVERVIEW: Identity development and web design for small businesses.
- Successful business that focuses on print and page layout design. Projects have included brand identity and logo development for small businesses and non-profits.
- Built websites using HTML and CSS as well as on platforms such as WordPress and Squarespace. -
Marketing Manager
Ensconce Data Technology, Inc.
(Marketing and Advertising industry)
February 2007 — September 2009 (2 years 8 months)
OVERVIEW: Data security company providing solutions to large enterprise and federal clients.
- Was one of the first employees at this startup and “wore many hats” as a result.
- Developed and executed marketing strategy which included researching market needs, determining competitive weaknesses and developing materials that leveraged products’ features and benefits. Key activities included trade show participation, list rental lead generation through white paper and video podcast promotions and print advertising. Managed leads and sales cycle with Sales Team using Salesforce.com.
- Designed and created all marketing collateral including print ads (which appeared in major trade magazines), trade show banners, video tutorials, product brochures and HTML emails.
- Managed website, RSS feeds and social media accounts. I was responsible for all website updates and revisions as well as tracking site and campaign analytics and managing SEO efforts.
- Managed outside PR firm and was successful gaining coverage in major trade publications and applying for and winning industry awards. I also broadened brand awareness by actively commenting on industry blogs. -
Cofounder
Remembering Hemingway, Inc.
(Leisure, Travel & Tourism industry)
March 2008 — May 2009 (1 year 3 months)
OVERVIEW: Conducted week-long tours of Paris, France in the context of Ernest Hemingway.
- Cofounded and incorporated in New Hampshire. One partner was a Hemingway scholar and guide for tours.
- Involved in all aspects of the startup including creating the business plan, financials and developing partnerships with travel vendors.
- Responsible for marketing strategy including creating the corporate identity, marketing materials and website.
Mike Bracco’s Education
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Colby College
B.A. , International Economics, Business Management , 2003 — 2006
OVERVIEW: Colby College (Waterville, ME) is one of the top liberal arts colleges in the USA.
- Studies focused on applied economics, marketing and corporate finance.
- Consistent Dean’s List student.
- Played football and was named to the New Hampshire Small College Athletic Conference (NESCAC) All-Academic Team from 2004 - 2006 and was named to the All Conference team in 2005.- Activities and Societies:
- Football Team, Econ Club
Additional Information
Mike Bracco’s Websites:
Mike Bracco’s Interests:
new media marketing, social media, graphic design, web design, cloud tech, entrepreneurship, Apple, Boston sports
Mike Bracco’s Groups:
New Hampshire Seacoast Mac User Group (NHSMUG)
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Colby College Alumni & Friends -
NESCAC Football
Mike Bracco’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
