Creative Director, Independant Marketing and Communications Designer
Providence, Rhode Island Area
- Current
-
- Brand Manager at Wild Things LLC
- Principal at Michael Boardman Design (Self-employed)
- Past
-
- Senior Designer at MediaConcepts
- Senior Designer at Benes Brand Imaging Group
- Assistant Art Director at Sailing World and Cruising World Magazines
- Recommended
-
1 person has recommended Michael - Connections
-
21
connections
- Industry
- Marketing and Advertising
- Websites
Michael Boardman’s Summary
Differentiation in a competitive marketplace is one of the most challenging endeavors a new or emerging business can undertake. For these organizations, it’s also one of the most valuable assets that a designer can produce. I work with entrepreneurs of all types to provide them with the exact visual resources they need to connect customers with ideas to help forge an initial and lasting market presence.
I specialize in visual campaigns involving identity, product and service promotion, and corporate communication. My portfolio includes projects that are commercial, educational, and artistic in nature.
Michael Boardman’s Specialties:
Visual identity systems (VIS) and visual branding components, branded campaigns, corporate communications design, product and service promotion, advertising (print), trade show environments
Michael Boardman’s Experience
-
Brand Manager
Wild Things LLC
(Apparel & Fashion industry)
May 2009 — Present (7 months)
At Wild Things I am responsible for the re-branding effort of this 28-year old outdoor clothing and backpack manufacturer. Founded in 1981 in North Conway, NH by two elite climber/mountaineers, the challenge is to create a compelling lifestyle brand from this heritage, and then make it real on the Web. We will be selling direct from the Web, so the Web is our storefront. In a saturated market, this is no small task.
-
Principal
Michael Boardman Design (Self-employed)
(Self-Employed; Graphic Design industry)
2004 — Present (5 years )
At Boardman Design, I craft visual strategies that help build brand programs for small businesses and individual entrepreneurs. Specifically geared to help new or emergent business endeavors, my services are positioned to fill an instrumental role in establishing the creative foundation for integrated marketing campaigns, print and digital, from design and thematic concepts through photography/illustration creative direction and production. My growing client list includes both regional and national companies including New England Ropes (Fall River, MA), Hall Spars and Rigging (Bristol, RI), The Bridge (Atlanta, GA), and The Ceteris Group (Chicago, IL).
-
Senior Designer
MediaConcepts
(Marketing and Advertising industry)
January 2007 — May 2009 (2 years 5 months)
At MediaConcepts I worked directly with the Creative Director to manage and design complete marketing projects including corporate annual reports, brand identity and branded programs, consumer packaging and advertising, and Web experiences.
MediaConcepts represents a number of regional and global clients that I had the pleasure of working with including Sepracor Pharmaceuticals, Ocean Spray Cranberries, MFIC, and Parexel. -
Senior Designer
Benes Brand Imaging Group
(Marketing and Advertising industry)
2001 — 2004 (3 years )
As a senior level designer at Benes, I contributed to the creative development and execution of branding and branded projects, working both independently and collaboratively with design teams to develop cohesive visual branding campaigns across print and digital media. The company's clients represented a number of vertical markets including financial services, technology, life sciences, manufacturing, communications, higher education, and consumer goods. Notable clients included The Boston Stock Exchange, Sun Microsystems, Perkin Elmer, Textron, MobileQ, Northeastern University, and New Balance.
-
Assistant Art Director
Sailing World and Cruising World Magazines
(Publishing industry)
1997 — 2001 (4 years )
As assistant AD, I supported the Creative Director in determining the monthly creative course for two national, sailing-oriented, magazines, Sailing World and Cruising World. I helped establish a unifying aesthetic for feature articles and monthly columns, and my responsibilities included photo shoot direction, layout and design of feature articles and monthly columns, and photography selection from numerous outside sources.
Michael Boardman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
