Mike Biggs
Senior-level Sports Marketing, Sponsorship, Communications and Social Media Executive
- Location
- Dallas, Texas (Dallas/Fort Worth Area)
- Industry
- Sports
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Mike Biggs's Overview
- Current
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- Director, Sports and Venue Partnerships at Jani-King
- Past
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- Sole Consultancy at Wasteland Creative LLC
- Operations Director at Life in Deep Ellum
- Founder at Sports Communications Group
- Vice President of Media and Public Relations at Cornerstone Sports/Gaylord Sports
- Manager of Media Relations at Golden Bear International
- Media Relations Specialist at PGA of America
- Head sportswriter/columnist at Daily O'Collegian
- Sports Information Graduate Assistant at Oklahoma State University
- Assistant to President and Media Relations Director at Oklahoma Outlaws
- Education
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- Oklahoma State University
- Recommendations
-
5 people have recommended Mike
- Connections
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167 connections
- Websites
Mike Biggs's Summary
Possess 20+ years of experience in sports business and joined Jani-King in 2011 in the newly-created position of Director, Sports and Venue Partnerships.
Specialties
Sports marketing, media and public relations (traditional and social media), brand management, event management, athlete relations, sponsor relations, writing and editing.
Mike Biggs's Experience
Director, Sports and Venue Partnerships
Jani-King
Privately Held; 10,001+ employees; Facilities Services industry
August 2011 – Present (7 months) Dallas, Texas
Manage the sports business activities of Jani-King through its related stadium/venue client partnerships. Identify, develop and manage pipeline of stadium/venue locations seeking cleaning services for their facilities. Utilize sports marketing practices to maximize B2B opportunities for Jani-King via stadium cleaning partnerships, league and organization sponsorships and other sports-related relationships.
Current sponsor relationships:
National: PGA of America, Bowling Proprietors Association of America (BPAA)
Venues: Cedar Park Center, Cowboys Stadium, Guthrie Theater, Sears Center
NFL: Dallas Cowboys, Detroit Lions, San Diego Chargers
NBA: Charlotte Bobcats, Cleveland Cavaliers, Dallas Mavericks, Los Angeles Clippers, New Orleans Hornets
MLB: Detroit Tigers, Texas Rangers
NHL: Columbus Blue Jackets
PGA Tour: Chad Campbell, Martin Flores, Harrison Frazar
MLS: Columbus Crew, Portland Timbers
NCAA: Houston, Louisiana State, New Mexico, North Carolina, Oklahoma, Oklahoma State, Oregon, Rice
MiLB: Akron Aeros, Albuquerque Isotopes, Augusta Green Jackets, Cal Ripken Baseball, Eugene Emeralds, Greensboro Grasshoppers, Norfolk Tide, Oklahoma City Redhawks, Pawtucket PawSox
Minor league hockey: Florida Everblades
Sole Consultancy
Wasteland Creative LLC
2006 – 2011 (5 years)
Coordinated development of an iPhone/Android mobile app for Motor Racing Outreach (non-profit serving the NASCAR community) via relationship with alliance partner and existing app template.
Consulted with GoodWorks Entertainment on production of television show pilot, “Above the Game” featuring Cal Ripken Jr. Served as liaison to Ripken Baseball and coordinated on-site location details.
Co-produced CD and two-night concert event at the Majestic Theater bringing together independent artists in the Dallas/Ft.Worth area.
Worked on a number of mobile and web marketing proposals for leagues, non-profits and media groups.
Provided social media education to a variety of small businesses and entrepreneurs.
Authored a self-published book, “Cottage 12,” picked up for representation (2010) and distribution (2011) by Heinlein Publishing Services and SEI Distribution, respectively.
Operations Director
Life in Deep Ellum
March 2007 – May 2009 (2 years 3 months)
Worked part-time while in conjunction with Wasteland Creative projects.
Restructured business plan and direction for Mokah Coffee Bar and its entertainment space (concert venue, art gallery and showcase lounge).
Oversaw budget and financials for 24,000sf facility.
Managed 1,100-capacity concert venue and created the Mokah Music Summit and Showcase gathering local music industry leaders for discussion, networking and public concert.
Founder
Sports Communications Group
January 2001 – December 2005 (5 years)
Managed media and public relations (with a focus on the four Majors) for agencies Hambric Sports and Links Sports including 15 PGA Tour players such as former British Open Champion Justin Leonard and former PGA Champion David Toms.
Directly developed and managed content while working with outside vendors in design and creation of web sites for PGA Tour players Justin Leonard and Rory Sabbatini.
Worked with PGA Tour Productions to develop corporate marketing video and worked with outside agency to develop promotional materials for Justin Leonard.
Supported client corporate partner executive teams with media and public relations for endorsements and appearances.
Managed media and public relations activity for Juvenile Diabetes Research Foundation and its annual golf fundraiser hosted by LPGA Tour player, Kelli Kuehne. Partnered with Squires Sports Group to manage corporate sponsor relationships.
Provided public relations support to Premier Sports Marketing on behalf of NHL player clients such as Derian Hatcher, Marty Turco, Brenden Morrow, Richard Matvichuk and Sergei Zubov.
Managed content for official web site of Mike Modano on behalf of Springboard Agency.
Copy editor of "Emmitt -- Run With History" book published by The Calvert Group
Vice President of Media and Public Relations
Cornerstone Sports/Gaylord Sports
Privately Held; 11-50 employees; Sports industry
July 1996 – December 2000 (4 years 6 months)
Managed media and public relations efforts for company, including external brand imaging for transition to Gaylord Sports after corporate acquisition.
Managed media and public relations for agency clients such as Major champions Phil Mickelson, Corey Pavin, Larry Nelson and Mark Brooks.
Wrote and co-designed first official website for Phil Mickelson in conjunction with IBM Interactive Media.
Represented Phil Mickelson on-site at The Masters for launch of IBM sponsorship relationship and web site.
Worked with PGA Tour productions to develop corporate marketing video for Phil Mickelson and Rocco Mediate.
Wrote speeches and developed speaking points for clients as needed (charity functions, banquets).
Manager of Media Relations
Golden Bear International
Privately Held; 51-200 employees; Sports industry
July 1992 – February 1996 (3 years 8 months)
Served on media relations team for Jack Nicklaus.
Oversaw editorial management of corporate marketing materials, newsletters and player guides.
Managed media and public relations campaign for the launch of Nicklaus Golf Equipment.
Co-managed media and public relations activity with client sponsors at the Wendy’s Three-Tour Challenge, Diners Club Matches and Shell’s Wonderful World of Golf series.
Managed media and public relations for sports management clients such as NFL players Steve Everitt and Shane Matthews, and PGA Tour players such as Lee Janzen and Hale Irwin.
Media Relations Specialist
PGA of America
Nonprofit; 201-500 employees; Sports industry
August 1990 – June 1992 (1 year 11 months)
Assisted media operations for the 1991-92 PGA Championships and 1992 Ryder Cup Matches.
Directed media operations for the PGA Junior Championship and various national club professional events.
Wrote speaking points for senior executives (news conferences, tournament functions).
Managed promotional efforts for the PGA Player of the Year and Vardon Trophy.
Expanded the PGA Media Guide, doubling the size of the publication.
Sports Information Graduate Assistant
Oklahoma State University
Educational Institution; 1001-5000 employees; Higher Education industry
January 1989 – May 1989 (5 months)
Sports information graduate assistant with primary focus on Oklahoma State baseball (PA announcer and wrote news wire reports).
Mike Biggs's Education
Oklahoma State University
Bachelor of Science, Journalism and Public Relations
1985 – 1989
Activities and Societies: Daily O'Collegian, sportswriter and columnist Kappa Sigma Fraternity
Mike Biggs's Additional Information
- Websites:
- Groups and Associations:
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Member, National Sports Marketing Network -- North Texas Chapter Member, Stadium Managers Association
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