Mike Berard

Mike Berard

Writer

British Columbia, Canada

Current
Past
  • Managing editor at SKIER magazine at SBC Media
  • Founder at WheelsandWax.com
Education
  • Western Academy of Photography
Connections
156 connections
Industry
Writing and Editing
Websites

Mike Berard’s Summary

Mike Berard is a Whistler-based writer and photographer originally hailing from the soggy singletrack and cold swell of Vancouver Island.
With a varied backlog of knowledge on everything from music to sports to pop culture, Berard offers a wealth of writing experience to meet client’s needs. A unique perspective, honed from travel, experience and a natural curiosity, is a perfect fit for the diverse demands of this business.
As a writer for magazines such as Powder, UP!, Avenue, Ski Canada, Mountain Biking and SBC SKIER, Berard has traveled extensively throughout North America as well as internationally. Whether it’s interviewing eclectic musicians (such as Australia’s Xavier Rudd) or exposing the sad state of Cuban all-inclusive resorts, he offers entertaining copy and informed viewpoints while never shying away from the controversial.
Recent trips have taken Berard to Switzerland, Japan, New Zealand and the Caribbean; future trips home and abroad are sure to keep him on his toes and delivering the goods. As a graduate and former instructor at Western Academy of Photography, Berard offers professional images in addition to his writing talents.

Mike Berard’s Specialties:

Offers a complete understanding of editorial, photographic, marketing, advertising and communication skills to both clients and enthusiasts in outdoor sports.


Mike Berard’s Experience

  • Communications Specialist

    Origin Design + Communications

    (Writing and Editing industry)

    2008Present (1 year )

    I am responsible for all copywriting for our clients in addition to being an integral part of the creative team. I also blog and run the social media campaign for Origin.

  • Managing editor at SKIER magazine

    SBC Media

    (Privately Held; Publishing industry)

    June 2006July 2009 (3 years 2 months)

    I managed SBC Skier magazine for the past 3 years. I was responsible for assigning writing and photography work, concepting and creative direction, taking and editing photos, balancing the budget, and writing articles, a personal column and editing all writing, from front-of-the-book to feature articles. I was also responsible for all SBCSkier.com website duties.

  • Founder

    WheelsandWax.com

    (Writing and Editing industry)

    20032009 (6 years )

    I am the creator and founder of wheelsandwax.com, an online resource for action sports photography. I ran the site, provided editorial content, moderated the online community and was the pointman for all sponsor/advertiser relations.


Mike Berard’s Education

  • Western Academy of Photography

    Professional Photography , Photography , 20032004


Additional Information

Mike Berard’s Websites:

Mike Berard’s Interests:

Skiing, Mountain Biking, Hiking, Surfing, Reading, Writing, Guitar, Music

Mike Berard’s Groups:

  •    Sports Marketing and PR Pros
  •    Sports Marketing 2.0
  •    Olympic Sports Marketing Network - Vancouver 2010
  •    Ski Professionals and Ski Writers
  •    Action Sports Connect
  •    Business & Ski
  •    TGR Forum Maggots
  •    Malakye.com
  •    The ambc
  •    Origin Design + Communications
  •    Action Sports Canada
  •    Carte Blanche: The freeski marketing group
  •    International Action Sport Sales & Marketing

Mike Berard’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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