
Writer
British Columbia, Canada

Writer
British Columbia, Canada
Mike Berard is a Whistler-based writer and photographer originally hailing from the soggy singletrack and cold swell of Vancouver Island.
With a varied backlog of knowledge on everything from music to sports to pop culture, Berard offers a wealth of writing experience to meet client’s needs. A unique perspective, honed from travel, experience and a natural curiosity, is a perfect fit for the diverse demands of this business.
As a writer for magazines such as Powder, UP!, Avenue, Ski Canada, Mountain Biking and SBC SKIER, Berard has traveled extensively throughout North America as well as internationally. Whether it’s interviewing eclectic musicians (such as Australia’s Xavier Rudd) or exposing the sad state of Cuban all-inclusive resorts, he offers entertaining copy and informed viewpoints while never shying away from the controversial.
Recent trips have taken Berard to Switzerland, Japan, New Zealand and the Caribbean; future trips home and abroad are sure to keep him on his toes and delivering the goods. As a graduate and former instructor at Western Academy of Photography, Berard offers professional images in addition to his writing talents.
Offers a complete understanding of editorial, photographic, marketing, advertising and communication skills to both clients and enthusiasts in outdoor sports.
(Writing and Editing industry)
2008 — Present (1 year )
I am responsible for all copywriting for our clients in addition to being an integral part of the creative team. I also blog and run the social media campaign for Origin.
(Privately Held; Publishing industry)
June 2006 — July 2009 (3 years 2 months)
I managed SBC Skier magazine for the past 3 years. I was responsible for assigning writing and photography work, concepting and creative direction, taking and editing photos, balancing the budget, and writing articles, a personal column and editing all writing, from front-of-the-book to feature articles. I was also responsible for all SBCSkier.com website duties.
(Writing and Editing industry)
2003 — 2009 (6 years )
I am the creator and founder of wheelsandwax.com, an online resource for action sports photography. I ran the site, provided editorial content, moderated the online community and was the pointman for all sponsor/advertiser relations.
Professional Photography , Photography , 2003 — 2004
Skiing, Mountain Biking, Hiking, Surfing, Reading, Writing, Guitar, Music