Mike Arauz

Current

• Strategist at Undercurrent

Past

• Account Planner at Deep Focus
• Strategist/Project Manager at Pompei A.D. LLC
• Web Developer and Graphic Designer at Independent Consultant (Self-employed)

• Co-founder and Artistic Director at Greene Street Salon
• Marketing Director at Powers Court

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Education

• Amherst College

Recommended

3 people have recommended Mike

Connections

173 connections

Industry

Marketing and Advertising

Websites

• My Website

Mike Arauz’s Experience

• Strategist

  Undercurrent

  (Privately Held; Marketing and Advertising industry)

  February 2008 — Present (1 year 10 months)

• Account Planner

  Deep Focus

  (Marketing and Advertising industry)

  October 2007 — February 2008 (5 months)

• Strategist/Project Manager

  Pompei A.D. LLC

  (Privately Held; 11-50 employees; Design industry)

  November 2003 — September 2007 (3 years 11 months)

  - Led the customer research, brand identity, and web strategy work establishing a new long-term client relationship for the firm.
  - Led a customer research team and developed an innovative experience concept for a multi-billion dollar corporate client. Presented, with a senior team, the results of our work directly to the CEO and President of the corporation.
  - Developed internal marketing materials including capabilities brochure, presentations to prospective clients, and new company website.

• Web Developer and Graphic Designer

  Independent Consultant (Self-employed)

  (Self-Employed; Myself Only; Design industry)

  January 2003 — September 2006 (3 years 9 months)

  - Designed original websites for individuals and small companies, including musicians, art galleries, art dealers, fashion designers, and business-to-business service companies.
  - Created graphic designs for CD album art, publicity posters and postcards, fashion look-books, and marketing brochures.

• Co-founder and Artistic Director

  Greene Street Salon

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  September 2002 — November 2005 (3 years 3 months)

  - Created an arts organization to introduce emerging New York City artists to new audiences.
  - Produced regular events which repeatedly drew 100 to 150 guests for interdisciplinary performances.
  - Built a blog, events calendar, and resource hub for a creative community with over 2,000 members.

• Marketing Director

  Powers Court

  (Privately Held; 1-10 employees; Wholesale industry)

  September 2000 — September 2003 (3 years 1 month)

  - Developed and executed new marketing concepts, including print catalog, direct-mail, email, and online advertising.
  - Oversaw graphic design and web design for online store.
  - Net earnings at the company increased over 10% during my employment.

Additional Information

Mike Arauz’s Websites:

• My Website

Mike Arauz’s Interests:

new media, interactive technology, design, photography, politics