Mike Allan (aka newmediaMike)

Current

SEO, SEM, SMM Specialist at Evoke Solutions
Holistic Online Marketing Consultant at SEO Services Toronto
Owner at Videozine

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Past

SEO Specialist at Direct Energy
Account/Project Manager, New Media at Creative Post
Contributing Writer, Editor/Associate Publisher and Webmaster at Visual Convergence Magazine

Producer/Director of New Business Development at AVTEL Media
Account Manager at VCR Active Media
Sales Consultant at Multimedia Trade Shows

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3 more...

Education

Canadore College

Recommended

5 people have recommended Mike

Connections

176 connections

Industry

Online Media

Websites

Mike Allan (aka newmediaMike)’s Summary

I have over 30 years of video production experience combined with 10 years of web content creation and Search Engine Optimization experience. I'm a writer and video producer with expertise in the areas of web video production, social media and search engine optimization.

I understand the potential of new media and help you to understand it and how it can help you deliver your message. Whether it's interactive programming for CDs, DVDs, or social media technologies such as blogs, podcasts and video podcasts I can help you.

Mike Allan (aka newmediaMike)’s Specialties:

SEO (Search Engine Optimization), Web video production, scriptwriting, shooting, editing, encoding, delivery, integration with WordPress, WordPress template creation, social media

Mike Allan (aka newmediaMike)’s Experience

SEO, SEM, SMM Specialist

Evoke Solutions

(Online Media industry)

October 2009 — Present (2 months)
Holistic Online Marketing Consultant

SEO Services Toronto

(Online Media industry)

October 2008 — Present (1 year 2 months)
Owner

Videozine

(Online Media industry)

September 2004 — Present (5 years 3 months)

Videozine started out as a video production services and to publish Visual Convergence magazine, hence our unique name - Videozine. We produced a number of corporate videos for companies such as RE/Max Ontario Atlantic, Buffet Taylor & Associates and MCAP. We also produced a real estate TV show for Rogers Cable in Oshawa.

Videozine marketed an affordable VHS to DVD Transfer service online through classified ads on Cragislist and SEO. Our online marketing was so successful for this service we expanded into SEO where today we are now concentrating on SEO for small business with a new division called SEO Services Toronto.
SEO Specialist

Direct Energy

(Public Company; CNA.L; Oil & Energy industry)

November 2008 — October 2009 (1 year )

I am currently working with Direct Energy as their in-house SEO Specialist. My position entails all aspects of Search Engine Optimization including keyword research, competitive analysis, link building and some analytics using Webtrends and Google Analytics.
Account/Project Manager, New Media

Creative Post

(Media Production industry)

March 2006 — October 2008 (2 years 8 months)

As an account/project manager for new media at Creative Post my responsibilities included:

- Manage multiple new media/interactive projects simultaneously
- Create the budget of all interactive projects
- Manage the delivery processes of the project by breaking the scope into manageable packages and activities
- As both client manager and internal team manager: acted as the bridge between the client and team with primary focus on the successful and ongoing management and operational efficiency of client initiatives
- Lead, coordinate and supervise client and internal resources to develop the technical, content, and creative components of interactive projects
- Successfully resolve issues
- Quality control
Contributing Writer, Editor/Associate Publisher and Webmaster

Visual Convergence Magazine

(Publishing industry)

January 1999 — March 2006 (7 years 3 months)

Visual Convergence was Canada's magazine for the Digital Content Creation Community. Visual Convergence was targeted to production professionals. (Video Producers, Interactive Digital Media Producers, Computer Graphics Designers and Animators).

I started writing for Visual Convergence part time in 1999. I was named the editor of Visual Convergence in June of 2001.

As the editor I was responsible for writing the editorial, gathering and editing stories, choosing the editorial direction of the magazine, and writing additional articles for the magazine. I was also the webmaster of the magazine from Day One. As the webmaster my responsibilities included being responsible for the accuracy of all content and its placement on the site, establishing and maintaining the look of the site and insuring the consistency of all content.

The magazine ceased publication in March of 2006, at which time I continued writing online as newMedia Mike.
Producer/Director of New Business Development

AVTEL Media

(Broadcast Media industry)

July 2002 — August 2004 (2 years 2 months)

My responsibilities at AVTEL were to sell corporate video production services and to produce commercials and TV series.

Additionally I was the writer and producer of corporate videos for companies as diverse as: Gerdau Ameristeel, Herizon House, Schering Plough Pharmaceuticals, Ferrovial Agroman SE, Praxair, Durham College, and Ontario Investment Services.

I was co-producer for three seasons of “Our Town”, a weekly program aired on CHEX TV in Oshawa featuring local Durham Region businesses. I also was the co-producer of a golfing / talk show for CH TV 11 Hamilton, “Celebrity Golf with Ashley Chinner”.

I was able to bring AVTEL from $180,000 in annual sales to over $400,000 in annual sales during my time with the company.
Account Manager

VCR Active Media

(Broadcast Media industry)

January 1999 — June 2002 (3 years 6 months)

As an Account Manager my responsibilities included prospecting for new corporate video and multimedia production and duplication business opportunities, development of my existing client base through cold calls and appointments from our database. I also acted as the producer for a Public Service Announcement on the West Nile Virus which was distributed to all the Health Departments in Ontario, an interactive CD ROM for Canadians for Safe and Sober Driving “The Drinking and Driving Offences Roadmap” and an interactive DVD for Eli Lilly for their osteoporosis drug Evista.
Sales Consultant

Multimedia Trade Shows

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 1994 — December 1998 (4 years 3 months)

As the sales consultant for the annual Multimedia Trade Show it was my responsibility to follow trends in the industry and attract exhibitors who were capable of showcasing those trends.